Chapter 5: Quiz Questions

Which subcultural American market segment is more price conscious than other segments?

African Americans

A buyer's decisions are influenced by many personal characteristics that include which of the following factors?

Age and life-concept, personality and self-concept

Hispanics represent a large, fast-growing market. The nation's more than 55 million Hispanic consumers will account for 11% of the nation's total buying power by 2015, but they do vary in buying behavior from mainstream American public. Which of the following statements is true about the Hispanic culture?

Hispanics are more active on mobile and social networks than other segments, making digital mediums ideal for reaching this segment.

Perception is the process by which people select, organize, and interpret information to form a meaningful picture of the world. Consumers can form different perceptions of the same stimulus because of several perceptual processes including selective attention. Which of the following is an example of selective attention?

A smoker does not read the health warning on the side of the cigarette package and has learned to hold the pack with her hand covering the warning.

Which subcultural market segment is the most affluent demographic segment?

Asian Americans

Marketers are always trying to spot __________- so as to discover new products that might be wanted by buyers. One of these is the growing concern among consumers about their health and fitness, which has created a great opportunity for flavored vitamin waters.

Cultural shifts

Which adopter group is made up of opinion leaders in their communities and who adopt new ideas carefully?

Early adopters

Consumer buyer behavior refers to the buying behavior of final consumers, which is defined to include whom?

Individuals and households buying goods and services for personal consumption

A consumer is curious as to whether or not he would like a tablet instead of a laptop. He knows there are differences but he does not really understand brand differences nor does he know the specific features of different tablets. He begins doing some online research. He is described as being in which stage of the new product adoption process?

Interest

A competitive and well respected life stage segmentation system is______________, which classifies every American household into one of the 66 distinct lifestage segments that are further organized into 11 major lifestage groups based on affluence, age, and family characteristics.

Nielsen PRIZM Lifestage Groups system (PRIZM)

Maslow sought to explain why people are driven by particular needs at particular times. His answer is that human needs are arranged in a hierarchy, which runs from the must urgent to least pressing. Identify the correct order of needs.

Physiological, safety, social, esteem, and self-actualization

The buying decision process follows several steps. How is the final step in the process identified?

Post-purchase behavior

Consumer purchases are strongly influenced by many factors the market cannot control. ____________ is a factor that the market can control.

Promotion

Social classes, society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors, are not determined by a single factor but are measured as a combination of other variables. ____________ does not factor into the equation when it comes to calculating social class.

Subculture

Marketing managers have to analyze what goes on in the consumers' "black box." The black box has two parts. The first is that the buyer's characteristics influence how her or she perceives and reacts to the stimuli. what is the second element?

The buyer's decision process itself and how it affects his or her behavior

Soda stream is an innovation in soft drinks that enables consumers to create their own sodas at home with purchased syrup, tap water, and a carbonation device. To increase the adoption rate, the firm is advised to present the relative advantage. how would the relative advantage of the soda stream be described?

The soda stream ads suggest there are fewer bottles to carry and a reduced effort of having to recycle bottles

A child in which the following cultures normally learns or is exposed to the following values: achievement, and success, freedom, individualism, hard work, and involvement, efficiency and practicality, material comfort, and fitness and health?

United states.

Many small groups have a direct influence on a consumer's behavior. When one is not a member of the group but imagines he is a member of the group to which he wants to belong, it is considered an ______________ group.

aspirational

The most basic cause of a person's wants and behavior is his ________, which is learned from childhood.

culture

Consumers are involved in complex decision-making buying situations when there are certain conditions of the buying process. These conditions do not include which of the following situations?

easily replaced

Researched extensively, marketers are particularly interested in the roles and influence of group members on the purchase of different products and services. What factor is the most important consumer-buying organization in society?

family

Marketers of brands that are subjected to strong group influence must figure out how to reach __________, people within a reference group who exerts social influence on others. Because consumers listen to these influential consumers, marketers try to create_______________ using them to serve as "brand ambassadors," who spread the word about brands.

opinion leaders, buzz

In the second stage of the buyer decision process, the consumer gathers information. The sources from which the buyer can collect this information include which of the following?

personal, commercial, public, and experiential sources

In addition to group influences, a person's buying choices are further influenced by 4 major psychological factors. ______________ is not an influencing psychological factor but is a factor that influences one's buying behavior.

personality

Each culture contains smaller groups of people with shared value systems based on common life experiences and situations. These smaller groups, identified as _________ include nationalities, religions, racial groups, and geographic regions. They often make up important market segments.

subcultures