Chapter 6

A resort company caters to couples without children. Vacationers are guaranteed that they will not be annoyed by loud and disruptive children. This company is using which of the following strategies?

Focused-Differentiation

A(n) ________ is the most desired position within the BCG matrix.

Star

The least desired spot in the BCG matrix is that of a

dog

Companies in industries where there is little cost, including time or money, necessary to enter the marketplace are most vulnerable to the threat of

new entrants

Startups in the Internet industry are often considered to be

question marks

Currently, the companies Kodak and Google are examples of _____ and _____ positions, respectively.

dog; star

For domestic or regional airlines or routes, there is always the option of taking a car, bus or train. This describes which of Porter's Five Competing Forces?

threats of substitution

Which strategy requires a high level of understanding of what consumers value?

Differentiation

__________ is the best example of a company with a Cost-Leadership strategy.

Walmart

Redbox is an example of a company with a __________ strategy.

cost-focus

Which of Porter's forces is influenced by the other four?

rivalry among competitors