chapter 6 marketing

Buisness-to-buisness markets

Organizational markets is another name for​ _____.

is motivated to search for more data on the product

Information search is that stage of the buyer decision-making process in which the consumer __________.

extrant

A private, corporate computer network that links company departments, employees, and databases to suppliers, customers, and others outside the organization is a(n) __________.

The process where individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires

How is consumer behavior best defined?

single sourcing

If a firm needs specialized product or frequent deliveries of​ products, what type of supplier relationship should be​ pursued?

classical conditioning

Learning that occurs when a stimulus eliciting a response is paired with another stimulus that initially does not elicit a response on its own but will cause a similar response over time because of its association with the first stimulus is known as __________.

evaluation of alternatives

Mishael has narrowed down her new tablet choices to two different options. She weighs the pros and cons of each tablet that she is considering buying. In this scenario, in which step of the consumer decision-making process is Mishael?

first

Problem recognition is the __________ step in the consumer decision-making process.

second

Searching for information is the ___________ step in the business buying decision process.

perception

The process by which people select, organize, and interpret information from the outside world is known as __________.

Marketing strategies that involve the use of internet search engines

What is search marketing?

postpurchase evaluation

What is the last step in the consumer decision-making process?

resellers

What is the name for the individuals or organizations that buy finished goods for the purpose of reselling, renting, or leasing to others to make a profit and to maintain their business operations?

derived demand

When the demand for goods in a business is based on consumer demand for what is​ produced, the organization is operating based on​ _____.

modified rebuy

Which buyclass framework occurs when a company chooses to shop around for suppliers​ with, perhaps, a better price​ structure?

D

Which of the following best offers marketers the possibility that consumers will pay attention to their​ messages? A.Use short commercials to garner attention B.Offer little interpretation C.Use​ small, well-places magazine and newspaper ads D.Base the ad on a​ consumer's current needs E.Be sure to use expected stimuli rather than something unexpected

Groups of consumers who identify with a specific activity or art form

Which of the following defines​ microcultures?

the knowing components of attitudes;it refers to the beliefs or knowledge a person has about a product and its important characteristics

Which of the following describes cognition?

opinion leader

Which of the following describes one who is frequently able to influence others' attitudes or behaviors by virtue of one's active interest and expertise in one or more product categories?

mass class

Which of the following describes the hundreds of millions of global consumers who now enjoy a level of purchasing power that's sufficient to let them afford high-quality products, excluding big-ticket items?

D

Which of the following is NOT TRUE about​ ZMOT? A.ZMOT occurs on mobile phones and laptops. B.ZMOT is just as likely to occur at home as in a store. C.ZMOT stands for Zero Moment of Truth. D.ZMOT represents​ buyers' remorse about a purchase. E.ZMOT represents a moment when a consumer decides to buy.

straight rebuy

Which of the following is a buying situation in which business buyers make routine purchases that require minimal decision making?

sensory marketing

Which of the following is a marketing technique that links distinct sensory experiences such as a unique fragrance with a product or service?

behavior learning

Which of the following is the theory that learning occurs based on past experiences and connections​ formed?

Purchases are frequently made on impulse

Which of the following is true of consumer markets?

Consumer Behavior

Which of the following refers to the process individuals experience when working to satisfy their own needs and​ desires?

opinion leaders

Who are the people who easily influence​ other's attitudes or behaviors based on perceived expertise or knowledge about a​ product?

love, friendship, and acceptance by others

With regard to Maslow's hierarchy of needs, which of the following needs describe belongingness?

business-to-business

__________ are the group of customers that includes manufacturers, wholesalers, retailers, and other organizations.

Crowdsourcing

__________ is a practice in which firms outsource marketing activities to a community of users.

search marketing

__________ is marketing strategies that involve the use of internet search engines.

information search

__________ is that stage of the consumer decision-making process in which the consumer is motivated to search for more data on the product.