Chapter 6 Post-test

This framework is recommended in the chapter for design thinking. MASTER DESIGN AEIOU SWOT

AEIOU

Design thinking is typically not used for this purpose. Reorganize companies after bankruptcy Develop new products and services Build organizations Improve processes

Reorganize companies after bankruptcy

Which item comes last in the Stanford design school five phases of design thinking? Define Test Empathy Prototype

Test

T/F: An insight is an interpretation of an observation or a sudden realization that provides us with a new understanding of a human behavior or attitude.

True

T/F: Design thinking is a process used mostly by designers to solve complex problems, navigate uncertain environments, and create something that is new to the world.

True

T/F: Design thinking requires empathy on the part of the entrepreneur.

True

Design thinking does which of these things? - solve complex problems - navigate uncertain environments - create something new - all of these

all of these

Each approach to design thinking is similar. Which characteristic is typically used in design thinking? Focus on the people using the product or service Entrepreneurs should get in front of real people to understand them Use testing and experimentation All of these

all of these

In addition to finding out what people want, these considerations are also important in the human approach to design thinking. how people behave asking people what they think empathizing with how people feel all of these

all of these

This type of thinking is often used in design thinking, where it enables people to narrow down the number of ideas generated through previous thinking in an effort to identify which ones have the most potential. divergent thinking convergent thinking analytical thinking critical thinking

convergent thinking

Design thinking helps entrepreneurs: - enhance existing ideas - add limited value - create ideas to meet the needs of customers to create long-term value - copy ideas from competitors with minimal changes

create ideas to meet the needs of customers to create long-term value

T/F: Design thinking has five distinct phases.

false

Design thinking requires ______, which may result in ______. documentation/data-driven decisions teamwork/disagreements feedback/scrapping an original design collaboration/sharing the benefits

feedback/scrapping an original design

The three I's of design thinking do not include: inspiration ideation implementation iteration

iteration

The goal of the interview, from the entrepreneur's perspective, is to: learn as much as possible make the interviewee feel comfortable finish as quickly as possible record every statement the interviewee makes

learn as much as possible

Which is not one of nine dimensions of observation from the chapter. milestone space actor event

milestone

For design thinkers, an idea is deemed successful if it strikes a balance among three main criteria. This is not one of the criteria. Feasibility Viability Profitability Desirability

profitability

Which task is not a part of practicing empathy? Observing others Studying demographics Engaging people in conversation Listening to others

studying demographics

The first question to ask when using design thinking as a human-centered process is: what do people need? what is the next big thing? what trends are important now? what can we make for a profit?

what do people need?

The four questions to ask during the design-thinking process do not include this one. What is? What if? What next? What works?

what next?

Design thinking is a human-centered approach that looks at these sides of a problem for the customer. Emotional and functional Feasibility Likelihood of use Frequency of use

Emotional and functional

Which item is "deep in the onion" and can be discovered through interviewing, when entrepreneurs peel the onion for deep understanding of customer needs and wants? What people say? How people say what they say? What do people do and why do this do it? Emotions driving people.

Emotions driving people.

T/F: In the chapter, creative elements of design thinking lead Anna Haupt and Terese Alstin to create a new type of bicycle lock to meet customer's needs.

False

This factor supports the need for design thinking by today's entrepreneurs. - Simple add-ons to current products - Complex challenges with no easy answers - Incremental changes for mature products - Long time best-selling products that have not changed in decades

Complex challenges with no easy answers

When interviewing customers to determine their needs and wants, the empathy map can be used to record information from the interview. Which category is not included in the empathy map? Say Dream Think Do

Dream