chapter 7 marketing
Which of the following is the purchasing behavior in the business market? A)Impulse purchase B)Limited decision making C)Systematic purchase process D)Routine response behavior
Systematic Purchase Process
Why are business markets usually less price sensitive? A)Because there are no close substitutes in the market B)Because they demand higher quality products C)Because the cost only has a small impact on the end price of their products D)Because most of the products are licensed
Because the cost only has a small impact on the end price of their products
Which of the following is true? A)Consumers usually purchase more than a business buyer B)Consumer is the end user of the product C)A business buys for self-consumption D)There are more business buyers as compared to consumers
Consumer is the end user of the product
___________ are the people who are knowledgeable about the product and are included in the purchase decision for their expertise.. A)Initiator B)Gatekeeper C)Decision maker D)Influencers
Influencers
The demand for business tends to be ___________. A)Elastic B)Derived C)Stable D)Unchanged
Derived
What is a characteristic of business buyers? A)Smaller purchases B)Buy for their own consumption C)Geographically concentrated D)Price sensitivity
Geographically concentrated
A mainframe computer falls into the category of ___________. A)Major equipment B)Accessory equipment C)Component goods D)Supplies
Major equipment
Which of the following is the biggest buyer in the world? A)State of Texas B)State of California C)State of New York D)U.S. Federal Government
U.S. Federal Government