chapter 7 marketing

Which of the following is the purchasing behavior in the business market? A)Impulse purchase B)Limited decision making C)Systematic purchase process D)Routine response behavior

Systematic Purchase Process

Why are business markets usually less price sensitive? A)Because there are no close substitutes in the market B)Because they demand higher quality products C)Because the cost only has a small impact on the end price of their products D)Because most of the products are licensed

Because the cost only has a small impact on the end price of their products

Which of the following is true? A)Consumers usually purchase more than a business buyer B)Consumer is the end user of the product C)A business buys for self-consumption D)There are more business buyers as compared to consumers

Consumer is the end user of the product

___________ are the people who are knowledgeable about the product and are included in the purchase decision for their expertise.. A)Initiator B)Gatekeeper C)Decision maker D)Influencers

Influencers

The demand for business tends to be ___________. A)Elastic B)Derived C)Stable D)Unchanged

Derived

What is a characteristic of business buyers? A)Smaller purchases B)Buy for their own consumption C)Geographically concentrated D)Price sensitivity

Geographically concentrated

A mainframe computer falls into the category of ___________. A)Major equipment B)Accessory equipment C)Component goods D)Supplies

Major equipment

Which of the following is the biggest buyer in the world? A)State of Texas B)State of California C)State of New York D)U.S. Federal Government

U.S. Federal Government