Chapter 8 management

Dell was once a dominant brand in the PC market, commanding high prices. Dell is now sold in Wal-Mart. This strategy is called A. Prospector B. Defender C. Reactor D. Rescuer E. Analyzer

Reactor

Warsteiner beer has the slogan "life is too short to drink cheap beer" this slogan supports a ____ strategy.

Differentiation

_____ is the proportion of the market controlled by the product.

Relative Market Share

AOL eliminated fees to some subscribers to try to attract more users. AOL was using a _____ strategy. A. Prospector B. Defender C. Reactor D. Rescuer E. Analyzer

Defender

Mrs Fields was the first high quality cookie. its success attracted competition. It slowed growth to focus on making current operations more profitable . this is an example of ____ strategy.

Defender

The ____ is the most conservative approach to the Miles and Snow classifications of business strategies. A. Prospector B. Defender C. Reactor D. Rescuer E. Analyzer

Defender

A____strategy is a plan chosen and implemented to support specific goals, such as an increase of market share by 5 percent.

Deliberate

Yahoo! has a business strategy that creates revenue by selling ads. Yahoo! uses a ___ strategy.

Deliberate

In their book In search of excellence, peters and waterman found that successful companies "stuck to their knitting". in other words, they concentrated on those things that they do well. to which component of organizational strategy does this idea most directly relate? A.Common Strength B.Distinctive Competence C. Organizational Opportunity D. Scope E. Resource deployment

Distinctive Competence

Smart cars are the only cars that can park perpendicular to the curb, which is especially beneficial in cities. this is an example of A.Common Strength B.Distinctive Competence C. Organizational Opportunity D. Scope E. Resource deployment

Distinctive Competence

When steve jobs was CEO of apple, his charism, marketing skills, and technological vision helped create ____ at apple that made it the leader in mobile devices.

Distinctive Competence

Mercedes-Benz sells high quality automobiles at high prices they us _____ strategy.

Differentiation

Toyota is the most successful automaker selling hybrid vehicles. Toyota uses

Differentiation

____ strategies in the Miles and Snow model represent a middle-of-the-road approach to business strategy. A. Prospector B. Defender C. Cash Cow D. Rescuer E. Analyzer

Analyzer

Mont Blanc pens sell for hundreds of dollars, they use the ____ strategy.

differentiation

The Windows operating system is used in 90% of the world's PCs. Microsoft has an international A.Weakness B.Strength C. Opportunity D. Threat E. competitive disadvantage

Strength

Fort Howard Paper Company has a cost-saving manufacturing process that its competitors cannot imitate. Fort Howard enjoys its..

Sustained Competitive Advantage

Kraft food ince offered to buy cadbury, a confection and beverage company. Which advantage of related diversification could result from merging of these two businesses?

Synergy

United Continental Holdings includes Continental Airlines, United Airlines, Chelsea Food services, and united cruises. Because it was thought they could accomplish more joined together than being seperate unites. Which advantage of related diversification does this best represent?

Synergy

an example of _____ would be when credit card and mortgage diversions of banks often get their cutomers from the banks commercial loan customers.

Synergy

3M is a highly innovative firm that is constantly seeking new markets and is oriented toward growth and taking risks. It uses----Strategy. A. Prospector B. Defender C. Reactor D. Rescuer E. Analyzer

Prospector

According to Miles and Snow model of business strategy, which of these strategies is the most appropriate for use in an unstable environment? A. Prospector B. Defender C. Reactor D. Rescuer E. Analyzer

Prospector

Blue Origins is a privately funded company started by Amazon CEO Jeff Bezos. Blue Origins plans to offer space tourism. It uses ____ strategy. A. Prospector B. Defender C. Reactor D. Rescuer E. Analyzer

Prospector

If the marketing department adopts a strategy calling for substantial test marketing, aggressive advertising campaigns and inducing consumer product trials, which of the following is most likely the business strategy being used by the company as a whole? A. Prospector B. Defender C. Reactor D. Rescuer E. Analyzer

Prospector

_____strategy refers to a mid-range strategy that attempts to move into new market areas at a deliberate and carefully planned pace.

analyzer

Porter's generic strategies classify firms by what?

Focus

A set of processes involving the organizations strategies.

Strategy Formulation

Siemens corporate research earns on average 20 patents a day. The patents give Siemens a .....

Sustained Competitive advantage

Exists when the economic value together is greater than the value of the parts.

Synergy

The starting point in formulating strategies is usually what?

SWOT analysis

The aircraft engine division of General Electric has its own mission and strategy that often differs considerably from other parts of the corporation. What is a division such as this called?

A strategic business unit

Google is a highly successful search engine site. It maintained that expertise and tried to expand into mobile devices. It used a _____ strategy A. Prospector B. Defender C. Reactor D. Rescuer E. Analyzer

Analyzer

Force once supplied every part to its automobiles, except the rubber. This is an example of A. A defender strategy B Unrelated Diversification C. forward vertical integration D. Backward Vertical Integration E. horizontal integration

Backward vertical integration

GE competes in industries ranging from medical devices, to financial services, to turbine engines. GE's mixed strategy is an example of ___ strategy.

Corporate-level

Charparral Steel is so efficient in its steel production and casting processes that it is the only US steel producer that regularly exports its products to japan. this is an example of chaparral steel's A.Common Strength B.Distinctive Competence C. Organizational Opportunity D. Scope E. Resource deployment

Distinctive competence

____is the component of strategy that indicates what the organization does exceptionally well.

Distinctive competence

align the organization and environment to achieve strategic goals.

Effective Strategies

A ___strategy is a pattern of action that develops over time in an organization in the absence of missions and goals, or despite missions and goals.

Emergent

Google bought youtube even though it operated at a loss. The business strategy for YouTube is....

Emergent

Fox News covers stories from a right of center political point of veiw. They use a _____strategy. All reporters say they have no bias.

Focus

Target is a discount retailer with cleaner stores, more customer service and more current fashions. Target uses ___ strategy.

Focus

Franke, a Swiss manufacturer of sink and facet systems, sold accessories through retail stores and then added Internet sales. Franke used A. A defender strategy B Unrelated Diversification C. forward vertical integration D. Backward Vertical Integration E. horizontal integration

Forward Vertical Integration

The primary concern of strategy implementation is

How the strategy is operationalized and executed

Using the Boston Consulting Group Matrix, SBUs are classified on the basis of what?

Market share and Market growth rate

Companies should invest carefully and monitor closely a _____ which is a product that has a small share of a growing market A.. Star B.Cash Cow C. Question Mark D. Dog E. Defender

Question mark

Porsche Automobil Holding and Vollkswagen own each other's stock. They plan to integrate the companies in 2011. This diversification strategy is ______________ A. Merger B Acquisition C. forward vertical integration D. Backward Integration E. horizontal integration

Merger

In environmental SWOT analysis, the external organizational position is analyzed according to its...

Opportunities and Threats

Network news programs have been losing veiwers for years. they all cover stories from left of center in the political spectrum. Fox saw _____and covers stories from right of center. the reporters have no bias. A. Strategic Limitation B. Organizational Threat C. Organizational Weakness D. Entropy E. Organizational Opportunity

Organizational Opportunity

Myspace was the first big social network. but headlines about predator created an opportunity for the arrival of Facebook to be safer. The safe perception of Facebook is a A.Organizational Weakness B.Organizational Strength C. Organizational Opportunity D. Scope E. competitive disadvantage

Organizational Strength

The expiration of a pharmaceutical drug patent allows anyone to mkae the same compound under a different name this is an example of ----- for the developer of the original drug. A. Strategic Limitation B. Organizational Threat C. Organizational Weakness D. Entropy E. Organizational Opportunity

Organizational Threat

AirTran Airlines has an airplane fleet that is older than those owned by other airlines. This is a Potential_____because it can give the company an image of poor quality or unsafe planes. A. Strategic Limitation B. Organizational Threat C. Organizational Weakness D. Entropy E. Organizational Opportunity

Organizational Weakness

Howard Schultz traveled to Italy and like the coffee. He founded Starbucks with a plan to introduce American coffee drinkers to this Italian-Style Drink. This is an example of A. Strategic Limitation B. Organizational Threat C. Organizational Weakness D. Entropy E. Organizational Opportunity

Organizational opportunity

Bic pens work great and sell for about ten cents a pen. Bic uses the ____ strategy.

Overall Cost Leadership

One action that an organization may take with respect to an SBU classified as a dog is to sell it. It seems off that one organization would want to buy another's dog. Which of the following might explain such a purchase? A. A desire to expand into a rapidly growing market B. A need to generate large amounts of short-run cash C. A decision to adopt a retrenchment strategy D. A desire to complete a hostile takeover of the seller E. Possible Synergistic effects on the buying organization

Possible Synergistic effects on the buying organization

____ is a useful framework for managers to use as they plot business strategy over time.

Product Life Cycle

Which of these is concerned with the changes in the sales volume of a product during its existence? A. Portfolio approach B. product life cycle approach C. miles and snow model D. maslows hierarchy

Product Life cylce

Reality shows became prevelant on TV after CBS introduced survivor series. The type of TV show is now in the maturity stage. this means what...

Product differentiation concerns are still important.

Which of the following is an example of one of the miles and snow typology classifications for business strategies? A. Prospector B. Defender C. Reactor D. Rescuer E. Analyzer

Prospector

Which of the strategy types in Mile and Snow model avoids long term commitment to any single technology, is highly decentralized, and has a propensity to take risk? A. Prospector B. Defender C. Reactor D. Rescuer E. Analyzer

Prospector

Kmart has struggled for years competing with walmart and target. it cannot lower its prices because it doesn't have the distribution expertise. A. Prospector B. Defender C. Reactor D. Rescuer E. Analyzer

Reactor

When turner broadcasting purchased a movie studio with its vault of old movies, it was an example of ____ diversification strategy. It was able to get a source for movies to show on its various cable TV stations A. related B. unrelated C. integrated D. functional

Related

Which of the following is NOT one of the strategy types listed in Miles and Snow Typology? A. Prospector B. Defender C. Reactor D. Rescuer E. Analyzer

Rescuer

St. Luke's Hospital started offering deeply discounted computerized tomography scans for smokers worried about lung cancer. St. Luke's willingness to change the price is an example of change in A. industry niche B. Scope C. Synergy D. Entropy E. Resource deployment

Resource Deployment

When an airline uses profits from one region to lower prices in another region it is using A. industry niche B. Scope C. Synergy D. Entropy E. Resource deployment

Resource Deployment

Coca-Cola sells soft drinks, bottled water, and sports drinks. This is an example of A. industry niche B. Scope C. Synergy D. Entropy E. Resource deployment

Scope

Hewlett Packard contemplated selling its PC division. This is an example of change in....? A. industry niche B. Scope C. Synergy D. Entropy E. Resource deployment

Scope

Search giant Google offered to buy motorola to solidify its position in Smartphones, tablets, and tv settop boxes powered by its Android operating system. This is an example of Google's A. industry niche B. Scope C. Synergy D. Entropy E. Resource deployment

Scope

Southwest airlines gained access to the atlanta market when it purchased AirTran. This is an example of a change in Southwests what? A. industry niche B. Scope C. Synergy D. Entropy E. Resource deployment

Scope

Which of the following areas does a well-conceived strategy address? A. industry niche B. Scope C. Synergy D. Entropy E. Resource deployment

Scope

Which of the following is not an advantage inherent in related diversification? A. Reducing Overhead B. Reducing Business Dependence C. Synergy D. Scope E. Reducing Risk

Scope

Which of the following is NOT an example of a basis of relatedness for implementing related diversification? A. same technology b. common customers c. common distribution d. similar human resources e. common brand name and reputation

Similar Human Resources

For years, Tabasco Company used _____ strategy and manufactured only its famous hot sauce.

Single-Product

Extra funds should be channeled to the ______ which is a product with a high share of a fast growing market. A. Star B.Cash Cow C. Question Mark D. Dog E. Defender

Star

Datril was introduced into the pain-reliever market as a product just like Tylenol. The makers of Datril used___ to copy Tylenol' distinctive competence.

Strategic Imitation

In a small community in michigan, there are 2 funeral homes. one tries to have good relationships with their customers. if the other funeral home chose to make similar customer contact, the competitors would have

Strategic Imitation

Starstruck Eateries has been very successful by monitoring what successful restaurants in other cities are doing well and copying them. This is known as

Strategic Imitation

Trollbeads was the original maker of bead bracelets where beads are like individual charms and can be changed by the wearer. Trollbeads success let pandora, chamilia, and a slew of jewelry designers start making bead charms. Pandora used

Strategic Imitation

Hewlett Pakcard made PCs. Projected industry sales of smartphones were expected to almost be doubled expected sales of PCs. HP went through the strategy change process looking first at the content of its strategy. That was an example of what?

Strategic formulation

When one disposable shaver maker introduced a 3-blade shaver, the other introduced three blades within months. They repeated the process with 4 blades. This is an example of

Tactical Imitation

Business-Level strategy focuses primarily on A. which markets to enter and how the parts of the organization enhance the entry B.the firms competitive advantage C. the areas in which the firm may have an advantage and how much various organizational parts enhance each other. D. Which markets to enter and how to use the firms money and people.

The areas in which the firm may have an advantage and how much various organizational parts enhance each other.

Clorox owns charcoal, charcoal lighter, steak sauce, and restaurants. this is an example of ____diversification. A. related B. unrelated C. integrated D. functional

Unrelated

What is an example of a company that is noted primarily for employing an overall cost leadership strategy?

Wal-Mart

The product life cycle=

all of these choices

When the iphone 5 was anticipated for release, the iphone 4 was expected to drop in price from 250$ to 50$. The four was at which stage of the product life cycle? a. introduction b. growth c. maturity d. decline e. extinct

deciline

Reckitt and Colman, Inc. Manufactures spray in wash, resolve refresher, and woolite fabric wash.this is an example of ____diversification. A. related B. unrelated C. integrated D. functional e. consumer

related