Chapter 9

Decisions driven by our emotional responses to a product are called ________. A) Affective B) Habitual C) Cogntiive D) Compensatory

Affective

When using the​ _______ rule of decision making, a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed. A) Lexicographic B) Eliminated-by-Aspect C) Conjunctive D) Compensatory

Conjuctive

The alternatives actively measured during a consumer's choice process are the ________ set. A) Inert B) Evoked C) Evaluate D) Consideration

Consideration

The options we consider in deliberation are part of the: A) Evoked Set B) Consideration Set C) Extended Set D) Prospective Set

Consideration Set

People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________. A) Framing B) The Sum-Cost Fallacy C) Loss Aversion D) Positioning

Framing

Buying decisions that are made with little or no conscious effort are called _______. A) Close Minded B) Habitual C) Satisfying D) Extended

Habitual

_____ describes consumption at the low end. A) Symbolic Buying B) Complex Buying C) Inertia D) Utilitarian

Inertia

The _____ rule says "select the brand that is the best on the most important attribute." A) Lexicographic B) Eliminated-by-Aspect C) Conjunctive D) Compensatory

Lexicographic

If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have? A) Opportunity Recognition B) Need Recognition C) Search Recognition D) No Problem Recognition

No Problem Recognition