Chapter 9
Decisions driven by our emotional responses to a product are called ________. A) Affective B) Habitual C) Cogntiive D) Compensatory
Affective
When using the _______ rule of decision making, a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed. A) Lexicographic B) Eliminated-by-Aspect C) Conjunctive D) Compensatory
Conjuctive
The alternatives actively measured during a consumer's choice process are the ________ set. A) Inert B) Evoked C) Evaluate D) Consideration
Consideration
The options we consider in deliberation are part of the: A) Evoked Set B) Consideration Set C) Extended Set D) Prospective Set
Consideration Set
People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________. A) Framing B) The Sum-Cost Fallacy C) Loss Aversion D) Positioning
Framing
Buying decisions that are made with little or no conscious effort are called _______. A) Close Minded B) Habitual C) Satisfying D) Extended
Habitual
_____ describes consumption at the low end. A) Symbolic Buying B) Complex Buying C) Inertia D) Utilitarian
Inertia
The _____ rule says "select the brand that is the best on the most important attribute." A) Lexicographic B) Eliminated-by-Aspect C) Conjunctive D) Compensatory
Lexicographic
If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have? A) Opportunity Recognition B) Need Recognition C) Search Recognition D) No Problem Recognition
No Problem Recognition