Chapter 9 PLS

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________ is an example of a customer ratings and reviews website

Buzzillions

________ marketing is when companies use social computing tools to obtain feedback from customers.

Conversational

_______ is NOT an example of collaborative consumption.

Mass customization

________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.

Onboarding

________ is an example of a sponsored reviews website.

PayPerPost

________ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information.

PepsiCo

__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it.

RSS

________ is writing repurposed for a mobile society in which readers' attention is fleeting.

Serialized fiction

________ is NOT an example of a social marketplace.

Tujia

Many GM owners used ________ to share tips and put pressure on GM to provide better customer service.

Twitter

________ are an example of harnessing collective intelligence.

Wikis

Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites.

advertising

Social computing increases _________.

buyer power

Tujia is similar to Airbnb because it _________.

connects homeowners with travelers.

Banjo makes sense of social networking noise primarily by _________.

geolocating posts

Many publishers view ________ advertising as risky because it has the potential to erode the public's trust.

native

Job coaches recommend spending most of your time ________ to get a job.

networking

________ allows companies to post jobs to eight different social networks simultaneously.

Bullhorn Reach

Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews

2/3


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