Chapter 9 PLS
________ is an example of a customer ratings and reviews website
Buzzillions
________ marketing is when companies use social computing tools to obtain feedback from customers.
Conversational
_______ is NOT an example of collaborative consumption.
Mass customization
________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.
Onboarding
________ is an example of a sponsored reviews website.
PayPerPost
________ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information.
PepsiCo
__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it.
RSS
________ is writing repurposed for a mobile society in which readers' attention is fleeting.
Serialized fiction
________ is NOT an example of a social marketplace.
Tujia
Many GM owners used ________ to share tips and put pressure on GM to provide better customer service.
________ are an example of harnessing collective intelligence.
Wikis
Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites.
advertising
Social computing increases _________.
buyer power
Tujia is similar to Airbnb because it _________.
connects homeowners with travelers.
Banjo makes sense of social networking noise primarily by _________.
geolocating posts
Many publishers view ________ advertising as risky because it has the potential to erode the public's trust.
native
Job coaches recommend spending most of your time ________ to get a job.
networking
________ allows companies to post jobs to eight different social networks simultaneously.
Bullhorn Reach
Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews
2/3