CIS 450 Ch. 11

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A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding. watch list rating system bidding fee auction channel manager

watch list

Which of the following statements about Instagram is not true?

Instagram is owned by Twitter

Portals are not subject to network effects.

False

________ is an example of a practice network? Instagram PredictWallstreet Doximity Debater

Doximity

All of the following types of auctions generally involve single units except: penny auction. Name Your Own Price auction. English auction. Dutch Internet.

Dutch Internet

Priceline is an example of a(n): penny auction. Dutch auction. English auction. Name Your Own Price auction.

Name Your Own Price auction

________ has the highest penetration of social network usage among the general population

North America

________ of procurement officers use auctions to purchase goods. Eighty per cent (80%) Twenty-five per cent (25%) Over one third Less than a quarter

Over one third

A community site created by a corporation is called a sponsored community site.

True

Auction prices can be higher than prices in fixed priced markets.

True

Consumers in auctions are not driven solely by value maximization.

True

Facebook is the slowest growing of the most popular social networks

True

Facebook owns ________.

WhatsApp

After Google, the next portal/search engine site with the most unique visitors is: AOL. Facebook. Yahoo. Microsoft.

Yahoo

Healthboards is an example of a(n) ________ social network. affinity-based interest-based practice-based general

affinity-based

Which of the following is not one of the three defining characteristics of a portal? auctions navigation of the Web content commerce

auctions

All of the following are benefits of auctions except: decreased price transparency. lower transaction costs. increased market efficiency. more efficient price discovery.

decreased price transparency

Instagram is an example of a(n): affinity community/social network. interest-based social network. general community/social network. practice network.

general community/social network

A website designed to give horse enthusiasts a common discussion area would be classified as a(n): sponsored community. interest-based social network. practice network. affinity community.

interest-based social network

Which of the following is not one of the top factors a business should consider when planning an Internet auction? type of product type of auction bid increments location of auction

location of an auction

The time spent watching and reviewing auction bids is a part of ________ costs. pricing delayed consumption monitoring fulfillment

monitoring

The term ________ refer(s) to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale. siphoning herd behavior channel expansion network effects

network effects

All of the following are solutions to the problem of high monitoring costs except:

seller rating systems

Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner? loser's lament seller's lament winner's regret herd behavior

seller's lament

In 2015, which age group has the fastest growing rate of Facebook usage? 12-34 35-45 46-65 Adults over 65

Adults over 65

In 2015, Fortune 500 companies used ________ more than Facebook.

LinkedIn

One partial solution to high monitoring costs is ________ pricing. dynamic distress fixed allocated

fixed

One partial solution to high monitoring costs is ________ pricing. fixed allocated dynamic distress

fixed

ESPN.com is an example of a: focused content portal. vertical market portal based on affinity group. vertical market portal based on focused content. general purpose portal.

focused content portal

Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order? timeline message board friends' networks newsfeed

newsfeed

A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice. general community interest-based social network affinity community practice network

practice network

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:

price matching

A(n) ________, in which the highest bidder wins, is the most common form of auction. Japanese auction Dutch Internet auction English auction reverse auction

English auction

In B2C auctions, consumers control assets and use dynamic pricing to establish the price.

False

In a Dutch Internet auction, a seller puts up a single item for bidding.

False

Keeping bid increments low both decreases the number of bidders and lowers the frequency of their bids.

False

________ recently acquired LinkedIn. Microsoft Facebook Google Verizon

Microsoft

________ was an early investor in Facebook. Apple Microsoft Google LinkedIn

Microsoft

Each of the following is a top six social network site in the United States except:

Myspace

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item. Shill bidding Shill feedback Bid rigging Bid manipulation

Shill bidding

Facebook was the leader in U.S. ad spending revenues on social networks in 2016. What company earned the second most amount of ad spending revenue?

Twitter

Which of the following involves e-mailing another seller's bidders and offering the same product for less? shill bidding transaction interception bid siphoning persistent bidding

bid siphoning

When did the first online communities form?

the 1980s

E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________

transaction interference

Howard Rheingold, one of The Well's early participants, coined the term ________, to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace." virtual communities social networks community portals social forums

virtual communities

The increasing price of display ads have contributed to Yahoo's struggles over the last three years.

False

Yahoo owns all of the following except:

Instagram

On which of the following do users spent the least amount of time per month? Tumblr LinkedIn Snapchat Pinterest

LinkedIn

________ is the second leading social network in the United States in terms of monthly unique visitors. Pinterest LinkedIn Twitter Instagram

LinkedIn

________ allows the consumer to enter a maximum price and the auction software automatically places incremental bids up to that maximum price as their original bid is surpassed. Price matching A watch list Proxy bidding Sealed bidding

Proxy bidding

More than two-thirds of Internet users worldwide participate in social networks.

True

Open bidding offers the advantage of herd effects.

True

Priceline's auctions utilize fixed pricing.

True

The original portals in the early days of e-commerce were search engines

True

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

True

________ has tentatively agreed to purchase Yahoo. AT&T Verizon Microsoft AOL

Verizon

The technology used by early online communities was limited to mostly:

bulletin boards

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs. equipment monitoring delayed consumption fulfillment

equipment

Which of the following is not a risk or cost of Internet auctions? equipment costs trust risks delayed consumption costs price transparency

price transparency

Which of the following is not one of the typical portal revenue sources? subscription fees commissions on sales tenancy deals referral fees

referral fees

Around what percentage of in the total United States population uses social networks?

70%

Bloom is an example of a(n)

affinity community

Which of the following is a leading social network in Russia? Orkut Tuenti Mixi VK

VK

Which of the following is a community of members who self-identify with a demographic or geographic category? affinity community interest-based social network sponsored community practice network

affinity community


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