CIS 450 Ch. 11
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding. watch list rating system bidding fee auction channel manager
watch list
Which of the following statements about Instagram is not true?
Instagram is owned by Twitter
Portals are not subject to network effects.
False
________ is an example of a practice network? Instagram PredictWallstreet Doximity Debater
Doximity
All of the following types of auctions generally involve single units except: penny auction. Name Your Own Price auction. English auction. Dutch Internet.
Dutch Internet
Priceline is an example of a(n): penny auction. Dutch auction. English auction. Name Your Own Price auction.
Name Your Own Price auction
________ has the highest penetration of social network usage among the general population
North America
________ of procurement officers use auctions to purchase goods. Eighty per cent (80%) Twenty-five per cent (25%) Over one third Less than a quarter
Over one third
A community site created by a corporation is called a sponsored community site.
True
Auction prices can be higher than prices in fixed priced markets.
True
Consumers in auctions are not driven solely by value maximization.
True
Facebook is the slowest growing of the most popular social networks
True
Facebook owns ________.
After Google, the next portal/search engine site with the most unique visitors is: AOL. Facebook. Yahoo. Microsoft.
Yahoo
Healthboards is an example of a(n) ________ social network. affinity-based interest-based practice-based general
affinity-based
Which of the following is not one of the three defining characteristics of a portal? auctions navigation of the Web content commerce
auctions
All of the following are benefits of auctions except: decreased price transparency. lower transaction costs. increased market efficiency. more efficient price discovery.
decreased price transparency
Instagram is an example of a(n): affinity community/social network. interest-based social network. general community/social network. practice network.
general community/social network
A website designed to give horse enthusiasts a common discussion area would be classified as a(n): sponsored community. interest-based social network. practice network. affinity community.
interest-based social network
Which of the following is not one of the top factors a business should consider when planning an Internet auction? type of product type of auction bid increments location of auction
location of an auction
The time spent watching and reviewing auction bids is a part of ________ costs. pricing delayed consumption monitoring fulfillment
monitoring
The term ________ refer(s) to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale. siphoning herd behavior channel expansion network effects
network effects
All of the following are solutions to the problem of high monitoring costs except:
seller rating systems
Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner? loser's lament seller's lament winner's regret herd behavior
seller's lament
In 2015, which age group has the fastest growing rate of Facebook usage? 12-34 35-45 46-65 Adults over 65
Adults over 65
In 2015, Fortune 500 companies used ________ more than Facebook.
One partial solution to high monitoring costs is ________ pricing. dynamic distress fixed allocated
fixed
One partial solution to high monitoring costs is ________ pricing. fixed allocated dynamic distress
fixed
ESPN.com is an example of a: focused content portal. vertical market portal based on affinity group. vertical market portal based on focused content. general purpose portal.
focused content portal
Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order? timeline message board friends' networks newsfeed
newsfeed
A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice. general community interest-based social network affinity community practice network
practice network
When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:
price matching
A(n) ________, in which the highest bidder wins, is the most common form of auction. Japanese auction Dutch Internet auction English auction reverse auction
English auction
In B2C auctions, consumers control assets and use dynamic pricing to establish the price.
False
In a Dutch Internet auction, a seller puts up a single item for bidding.
False
Keeping bid increments low both decreases the number of bidders and lowers the frequency of their bids.
False
________ recently acquired LinkedIn. Microsoft Facebook Google Verizon
Microsoft
________ was an early investor in Facebook. Apple Microsoft Google LinkedIn
Microsoft
Each of the following is a top six social network site in the United States except:
Myspace
________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item. Shill bidding Shill feedback Bid rigging Bid manipulation
Shill bidding
Facebook was the leader in U.S. ad spending revenues on social networks in 2016. What company earned the second most amount of ad spending revenue?
Which of the following involves e-mailing another seller's bidders and offering the same product for less? shill bidding transaction interception bid siphoning persistent bidding
bid siphoning
When did the first online communities form?
the 1980s
E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________
transaction interference
Howard Rheingold, one of The Well's early participants, coined the term ________, to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace." virtual communities social networks community portals social forums
virtual communities
The increasing price of display ads have contributed to Yahoo's struggles over the last three years.
False
Yahoo owns all of the following except:
On which of the following do users spent the least amount of time per month? Tumblr LinkedIn Snapchat Pinterest
________ is the second leading social network in the United States in terms of monthly unique visitors. Pinterest LinkedIn Twitter Instagram
________ allows the consumer to enter a maximum price and the auction software automatically places incremental bids up to that maximum price as their original bid is surpassed. Price matching A watch list Proxy bidding Sealed bidding
Proxy bidding
More than two-thirds of Internet users worldwide participate in social networks.
True
Open bidding offers the advantage of herd effects.
True
Priceline's auctions utilize fixed pricing.
True
The original portals in the early days of e-commerce were search engines
True
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.
True
________ has tentatively agreed to purchase Yahoo. AT&T Verizon Microsoft AOL
Verizon
The technology used by early online communities was limited to mostly:
bulletin boards
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs. equipment monitoring delayed consumption fulfillment
equipment
Which of the following is not a risk or cost of Internet auctions? equipment costs trust risks delayed consumption costs price transparency
price transparency
Which of the following is not one of the typical portal revenue sources? subscription fees commissions on sales tenancy deals referral fees
referral fees
Around what percentage of in the total United States population uses social networks?
70%
Bloom is an example of a(n)
affinity community
Which of the following is a leading social network in Russia? Orkut Tuenti Mixi VK
VK
Which of the following is a community of members who self-identify with a demographic or geographic category? affinity community interest-based social network sponsored community practice network
affinity community
