CIS Chapter 1

Business Intelligence

Information collected from multiple sources such as suppliers, customers, competitors, partners, and industries, that analyzes patterns, trends, and relationships for strategic decision making

Analytics

Is the science of fact-based decision making

Unstructured Data

Not defined and does not follow a specified format and is typically free format. Such as emails, twitter, etc.

Data

Raw facts that describe the characteristics of an event or object. Often disorganized and

Variable

A data characteristic that stands for a value that changes or varies over time

Report

A document containing data organized in a table, matrix, or graphical format allowing users to easily comprehend and understand information.

Snapshot

A view of data at a particular moment in time.

Dynamic Report

Changes automatically during creation. Include updating stock market or calculation of available inventory

Big Data

Collection of large complex data sets, including structured and unstructured data, which cannot be analyzed by traditional database and tools.

Difference between Information and Data

Computers and machines need data Humans need information

Machine Generated Data

Created by a machine without human intervention. Includes Sensor data, point-of-sale data, and web log data.

Static Report

Created once on data that does not change. Include a sales report from last year salary report from 5 years ago.

Information

Data converted into a meaningful and useful context

Predictive Analytics

Extracts information

Structured Data

Has a defined length , type, and format and includes numbers, dates, or strings such as Customer Address. Typically stored in a traditional system such as a relational database or spreadsheet and accounts for about 20% of the data that surrounds us.

Human Generated Data

Human and machine generated data. Includes input data, click stream data, or gaming data.