CIS final

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What percentage of people read newspapers only on a mobile device?

5%

Around what percentage of in the total United States population uses social networks?

70%

Well over ________ of television viewers multitask while watching television.

80%

All of the following are forms of collaboration among businesses except:

RFQs

In 2015, which of the following forms of entertainment produced the least amount of revenue?

Radio

Who was the first major fiction writer to create an e-book-only volume of a new work?

Stephan King

An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.

E-distributor

Industrial consortia were the first form of Internet-based B2B commerce T/F

False

Online newspapers and magazines are the largest and fastest growing forms of online entertainment. T/F

False

Private industrial networks are usually owned collectively by the major firms participating in the network, while exchanges usually are created by a single sponsoring company. T/F

False

The increasing price of display ads have contributed to Yahoo's struggles over the last three years. T/F

False

One partial solution to high monitoring costs is ________ pricing.

Fixed

Which of the following early leaders in social networking has been reinvented as a music-oriented social network

MySpace

Which of the following types of auctions "shields the brand" of the seller?

Name your own price auction

House of Cards is an online TV series developed by which of the following?

Netflix

________ accounted for the second largest amount of paid online content revenues in the United States in 2016

Online Video Games

Walmart's global supply chain has been criticized for all of the following except:

failing to be efficient

Over the past five years, book publishing revenues have

remained stable

A(n) ________ market is one that provides expertise and products for a specific industry, such as automobiles.

vetical

Howard Rheingold, one of The Well's early participants, coined the term ________, to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."

virtual communities

The profit a seller makes at auction is a function of all of the following except:

watch lists

Together Amazon and Apple account for ________ of the e-book market.

85%

In a Dutch Internet auction, a seller puts up a single item for bidding.

False

In the wholesale model of e-book distribution, pricing power is with the publisher. T/F

False

Keeping bid increments low both decreases the number of bidders and lowers the frequency of their bids T/F

False

Portals are not subject to network effects T/F

False

Which of the following happened when newspapers used a print-centric business model?

Google launched its search engine

Which of the following was the most troubled (e.g., revenues) segment of the publishing industry in 2016?

Newspapers

Which of the following statements about the movie industry is not true?

Over 300 million Americans were expected to watch online in 2015

A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice.

Practice network

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:

Price matching

Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?

The convergence model

________ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles.

collaborative commerce

Most inter-firm trade involves:

contract purchasing of direct goods

Most inter-firm trade involves

contract purchasing on net goods

All of the following are examples of direct goods in the auto industry except

desktop computers

Content convergence describes convergence in the design, production, and ________ of content.

distribution

Electronic Data Interchange (EDI) began as a(n) ________ system

document automation

All of the following types of auctions generally involve single units except:

dutch internet

Which of the following types of auctions is most often associated with sellers that have many identical items to sell?

dutch internet auctions

An ________ primarily serves businesses that buy indirect goods on a contract purchasing basis.

e-procurement net marketplace

Which of the following primarily involves long-term sourcing?

e-procurement, net marketplace, exchanges

_______ has the highest share of the e-book market.

Amazon

Which of the following statements about the wholesale and agency models for selling books is not true?

Amazon supports the agency model

Which of the following is another name for a private industrial network?

PTX

________ allows the consumer to enter a maximum price and the auction software automatically places incremental bids up to that maximum price as their original bid is surpassed.

Proxy Bidding

A community site created by a corporation is called a sponsored community site T/F

True

A community site created by a corporation is called a sponsored community site. T/F

True

Auction prices can be higher than prices in fixed priced markets T/F

True

Highly centralized supply chains provide lower short-term costs, but higher, longer-term risk protection

True

The amount of time visitors spend on a site is a measure of ________.

engagement

NeweggBusiness is an example of a(n)

E-distributor

A(n) ________, in which the highest bidder wins, is the most common form of auction

English auction

It doesn't cost money to bid in a penny auction T/F

False

Vox is an example of the Digital First business model. T/F

False

Which of the following native digital news sites is owned by AOL?

Huffington Post

________ recently acquired LinkedIn.

microsoft

________ was an early investor in Facebook

microsoft

In 2016, which of the following comprised the largest segment of the online gaming audience?

mobile gamers

Which of the following statements about mobile gaming is not true?

mobile games are expensive to develop

Priceline is an example of a(n):

name your own price auction

The liquidity of a market is measured by all of the following except

price transparency

________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers.

spot

B2B e-commerce websites

tend to serve horizontal markets

B2B e-commerce websites:

tend to serve horizontal markets

In 2016, e-book sales are expected to constitute about ________% of all consumer book sales.

25

Around what percentage of Amazon's top 100 selling books are now self-published?

40%

Music streaming is growing at ________ a year.

40%

Which of the following statements about the music industry is not true?

Digital revenues accounted for less than half of all U.S. revenues in 2015

Which of the following types of auctions is most often associated with sellers that have many identical items to sell?

Dutch Internet Auctions

Few large firms today have Electronic Data Interchange (EDI) systems T/F

False

In 2016, mobile games generated more revenue than console games. T/F

False

Which of the following is not one of the top three players in e-book publishing?

Google

Which of the following statements is not true about OTT?

To use OTT services, consumers must purchase a bundle of channels

Operating on a global scale is one goal of collaborative commerce T/F

True

Purchasing managers are the key players in the procurement process T/F

True

The a la carte revenue model allows users to pay only for what they use. T/F

True

Healthboards is an example of a(n) ________ social network

affinity based

Bloom is an example of a(n):

affinity community

All of the following are aspects of content convergence except

language

________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain.

lean

The essential characteristic of ________ are they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade.

net marketplaces

Which of the following is not a typical barrier to the implementation of a private industrial network?

it requires the large network owners to give up some of its independence

Which of the following is a method of inventory cost management that seeks to eliminate excess inventory?

just-in-time production

Magazine print advertising revenues are expected to ________ through 2020.

remain relatively flat

________ is another name for transorganizational business processes.

collaborative commerce

Which of the following statements about EDI systems is true?

they typically serve vertical markets

Facebook was the leader in U.S. ad spending revenues on social networks in 2016. What company earned the second most amount of ad spending revenue?

twitter

Howard Rheingold, one of The Well's early participants, coined the term ________, to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."

virtual communitites

The profit a seller makes at auction is a function of all of the following except

watch lists

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games T/F

True

The proliferation of mobile device has led to an increase in the total amount of time spent with media. T/F

True

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline. T/F

True

________ is an example of an e-distributor

amazon business

Which of the following is not one of the three defining characteristics of a portal?

auctions

________ was/were the first step in the development of B2B e-commerce.

automated order entry systems

Which of the following primarily involves long-term sourcing?

e-procurement net marketplaces and industry consortia

All of the following have led to the development of outsourcing of manufacturing around the world except

environmental concerns

Which of the following is a community of members who self-identify with a demographic or geographic category?

affinity community

In 2016, the total amount of B2B e-commerce in the United States was approximately:

6.7 trillion

Office supplies are an example of

indirect goods

________ is the largest online movie download distributor

Itunes

Which of the following statements about B2B marketing is not true?

B2B marketing accounts for onver 25% of the total amount spent on digital marketing and advertising

An ________ serves businesses that primarily buy direct goods on a contract purchasing basis.

industry consortium

TheSeam is an example of an ______

industry consortium

Which of the following is not a leading factor in changing the television industry?

Inability to attract customers to traditional products

Which of the following is the fastest growing segment of media revenues?

Internet Media

In 2015, Fortune 500 companies used ________ more than Facebook

LinkedIn

In 2015, Fortune 500 companies used ________ more than Facebook.

LinkedIn

On which of the following do users spent the least amount of time per month?

LinkedIn

________ is the second leading social network in the United States in terms of monthly unique visitors.

LinkedIn

The New York Times introduced which of the following revenue models in 2011?

Metered subscription

Each of the following is a top six social network site in the United States except:

MySpace

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

bid siphoning

The technology used by early online communities was limited to mostly

bulletin boards

Which of the following streaming TV devices does not involve use of a remote controller?

chromecast

________ is another name for transorganizational business processes

collaborative commerce

Which of the following statements about Instagram is not true?

instagram is owned twitter

A website designed to give horse enthusiasts a common discussion area would be classified as a(n)

internet based social network

One of the first online virtual communities was:

The Well

E-mailing buyers to warn them away from a seller is a type of auction fraud known as

transaction interference

Walmart is the largest purchaser of consumer goods in the world. T/F

true

________ has tentatively agreed to purchase Yahoo

verizon

________ refers to the feeling that one has paid too high a price for an item won at auction.

winners regrets

Private industrial networks are direct descendants of

existing EDI networks

A private industrial network is an independently owned online marketplace that connects many suppliers and buyers. T/F

false - exchange

Collaborative commerce systems:

foster sharing sensitive internal information with suppliers and purchaser

Instagram is an example of a(n):

general community/social network

Yahoo owns all of the following except:

instagram

All of the following are potential benefits of B2B e-commerce except: increased

product life cycle time

Automated order entry systems

show goods from a single seller

An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment.

exchange

An ________ primarily serves businesses that buy direct goods on a spot purchasing basis.

exchange

In 2015, which age group has the fastest growing rate of Facebook usage?

adults over 65

All of the following are current major trends in B2B e-commerce, except

a movement toward implementing highly centralized supply chains to reduce risk

Which of the following statements illustrates the network effects that portals are subject to?

The value of the portal to advertisers and consumers increases geometrically as reach increases.

Collaborative commerce has a much broader mission than EDI. T/F

True

Highly centralized supply chains provide lower short-term costs, but higher, longer-term risk protection T/F

True

In 2016, individuals spent more time on desktop computers and mobile devices than watching television.

True

Lean production is an extension of just-in-time production methods T/F

True

MRO goods are also known as indirect goods. T/F

True

Millennials are the first generation to be born into the digital revolution of the 20th century. T/F

True

Online readership of newspapers is growing by more than 10% a year. T/F

True

Open bidding offers the advantage of herd effects T/F

True

Over 50% of the American population watch television online T/F

True

Priceline's auctions utilize fixed pricing T/F

True

Which of the following is not an example of a native digital news site?

USA Today

Which of the following is the largest producer of revenues in the entertainment industry?

Television


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