CIS final
What percentage of people read newspapers only on a mobile device?
5%
Around what percentage of in the total United States population uses social networks?
70%
Well over ________ of television viewers multitask while watching television.
80%
All of the following are forms of collaboration among businesses except:
RFQs
In 2015, which of the following forms of entertainment produced the least amount of revenue?
Radio
Who was the first major fiction writer to create an e-book-only volume of a new work?
Stephan King
An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.
E-distributor
Industrial consortia were the first form of Internet-based B2B commerce T/F
False
Online newspapers and magazines are the largest and fastest growing forms of online entertainment. T/F
False
Private industrial networks are usually owned collectively by the major firms participating in the network, while exchanges usually are created by a single sponsoring company. T/F
False
The increasing price of display ads have contributed to Yahoo's struggles over the last three years. T/F
False
One partial solution to high monitoring costs is ________ pricing.
Fixed
Which of the following early leaders in social networking has been reinvented as a music-oriented social network
MySpace
Which of the following types of auctions "shields the brand" of the seller?
Name your own price auction
House of Cards is an online TV series developed by which of the following?
Netflix
________ accounted for the second largest amount of paid online content revenues in the United States in 2016
Online Video Games
Walmart's global supply chain has been criticized for all of the following except:
failing to be efficient
Over the past five years, book publishing revenues have
remained stable
A(n) ________ market is one that provides expertise and products for a specific industry, such as automobiles.
vetical
Howard Rheingold, one of The Well's early participants, coined the term ________, to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
virtual communities
The profit a seller makes at auction is a function of all of the following except:
watch lists
Together Amazon and Apple account for ________ of the e-book market.
85%
In a Dutch Internet auction, a seller puts up a single item for bidding.
False
In the wholesale model of e-book distribution, pricing power is with the publisher. T/F
False
Keeping bid increments low both decreases the number of bidders and lowers the frequency of their bids T/F
False
Portals are not subject to network effects T/F
False
Which of the following happened when newspapers used a print-centric business model?
Google launched its search engine
Which of the following was the most troubled (e.g., revenues) segment of the publishing industry in 2016?
Newspapers
Which of the following statements about the movie industry is not true?
Over 300 million Americans were expected to watch online in 2015
A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice.
Practice network
When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:
Price matching
Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?
The convergence model
________ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles.
collaborative commerce
Most inter-firm trade involves:
contract purchasing of direct goods
Most inter-firm trade involves
contract purchasing on net goods
All of the following are examples of direct goods in the auto industry except
desktop computers
Content convergence describes convergence in the design, production, and ________ of content.
distribution
Electronic Data Interchange (EDI) began as a(n) ________ system
document automation
All of the following types of auctions generally involve single units except:
dutch internet
Which of the following types of auctions is most often associated with sellers that have many identical items to sell?
dutch internet auctions
An ________ primarily serves businesses that buy indirect goods on a contract purchasing basis.
e-procurement net marketplace
Which of the following primarily involves long-term sourcing?
e-procurement, net marketplace, exchanges
_______ has the highest share of the e-book market.
Amazon
Which of the following statements about the wholesale and agency models for selling books is not true?
Amazon supports the agency model
Which of the following is another name for a private industrial network?
PTX
________ allows the consumer to enter a maximum price and the auction software automatically places incremental bids up to that maximum price as their original bid is surpassed.
Proxy Bidding
A community site created by a corporation is called a sponsored community site T/F
True
A community site created by a corporation is called a sponsored community site. T/F
True
Auction prices can be higher than prices in fixed priced markets T/F
True
Highly centralized supply chains provide lower short-term costs, but higher, longer-term risk protection
True
The amount of time visitors spend on a site is a measure of ________.
engagement
NeweggBusiness is an example of a(n)
E-distributor
A(n) ________, in which the highest bidder wins, is the most common form of auction
English auction
It doesn't cost money to bid in a penny auction T/F
False
Vox is an example of the Digital First business model. T/F
False
Which of the following native digital news sites is owned by AOL?
Huffington Post
________ recently acquired LinkedIn.
microsoft
________ was an early investor in Facebook
microsoft
In 2016, which of the following comprised the largest segment of the online gaming audience?
mobile gamers
Which of the following statements about mobile gaming is not true?
mobile games are expensive to develop
Priceline is an example of a(n):
name your own price auction
The liquidity of a market is measured by all of the following except
price transparency
________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers.
spot
B2B e-commerce websites
tend to serve horizontal markets
B2B e-commerce websites:
tend to serve horizontal markets
In 2016, e-book sales are expected to constitute about ________% of all consumer book sales.
25
Around what percentage of Amazon's top 100 selling books are now self-published?
40%
Music streaming is growing at ________ a year.
40%
Which of the following statements about the music industry is not true?
Digital revenues accounted for less than half of all U.S. revenues in 2015
Which of the following types of auctions is most often associated with sellers that have many identical items to sell?
Dutch Internet Auctions
Few large firms today have Electronic Data Interchange (EDI) systems T/F
False
In 2016, mobile games generated more revenue than console games. T/F
False
Which of the following is not one of the top three players in e-book publishing?
Which of the following statements is not true about OTT?
To use OTT services, consumers must purchase a bundle of channels
Operating on a global scale is one goal of collaborative commerce T/F
True
Purchasing managers are the key players in the procurement process T/F
True
The a la carte revenue model allows users to pay only for what they use. T/F
True
Healthboards is an example of a(n) ________ social network
affinity based
Bloom is an example of a(n):
affinity community
All of the following are aspects of content convergence except
language
________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain.
lean
The essential characteristic of ________ are they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade.
net marketplaces
Which of the following is not a typical barrier to the implementation of a private industrial network?
it requires the large network owners to give up some of its independence
Which of the following is a method of inventory cost management that seeks to eliminate excess inventory?
just-in-time production
Magazine print advertising revenues are expected to ________ through 2020.
remain relatively flat
________ is another name for transorganizational business processes.
collaborative commerce
Which of the following statements about EDI systems is true?
they typically serve vertical markets
Facebook was the leader in U.S. ad spending revenues on social networks in 2016. What company earned the second most amount of ad spending revenue?
Howard Rheingold, one of The Well's early participants, coined the term ________, to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
virtual communitites
The profit a seller makes at auction is a function of all of the following except
watch lists
The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games T/F
True
The proliferation of mobile device has led to an increase in the total amount of time spent with media. T/F
True
The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline. T/F
True
________ is an example of an e-distributor
amazon business
Which of the following is not one of the three defining characteristics of a portal?
auctions
________ was/were the first step in the development of B2B e-commerce.
automated order entry systems
Which of the following primarily involves long-term sourcing?
e-procurement net marketplaces and industry consortia
All of the following have led to the development of outsourcing of manufacturing around the world except
environmental concerns
Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
In 2016, the total amount of B2B e-commerce in the United States was approximately:
6.7 trillion
Office supplies are an example of
indirect goods
________ is the largest online movie download distributor
Itunes
Which of the following statements about B2B marketing is not true?
B2B marketing accounts for onver 25% of the total amount spent on digital marketing and advertising
An ________ serves businesses that primarily buy direct goods on a contract purchasing basis.
industry consortium
TheSeam is an example of an ______
industry consortium
Which of the following is not a leading factor in changing the television industry?
Inability to attract customers to traditional products
Which of the following is the fastest growing segment of media revenues?
Internet Media
In 2015, Fortune 500 companies used ________ more than Facebook
In 2015, Fortune 500 companies used ________ more than Facebook.
On which of the following do users spent the least amount of time per month?
________ is the second leading social network in the United States in terms of monthly unique visitors.
The New York Times introduced which of the following revenue models in 2011?
Metered subscription
Each of the following is a top six social network site in the United States except:
MySpace
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
bid siphoning
The technology used by early online communities was limited to mostly
bulletin boards
Which of the following streaming TV devices does not involve use of a remote controller?
chromecast
________ is another name for transorganizational business processes
collaborative commerce
Which of the following statements about Instagram is not true?
instagram is owned twitter
A website designed to give horse enthusiasts a common discussion area would be classified as a(n)
internet based social network
One of the first online virtual communities was:
The Well
E-mailing buyers to warn them away from a seller is a type of auction fraud known as
transaction interference
Walmart is the largest purchaser of consumer goods in the world. T/F
true
________ has tentatively agreed to purchase Yahoo
verizon
________ refers to the feeling that one has paid too high a price for an item won at auction.
winners regrets
Private industrial networks are direct descendants of
existing EDI networks
A private industrial network is an independently owned online marketplace that connects many suppliers and buyers. T/F
false - exchange
Collaborative commerce systems:
foster sharing sensitive internal information with suppliers and purchaser
Instagram is an example of a(n):
general community/social network
Yahoo owns all of the following except:
All of the following are potential benefits of B2B e-commerce except: increased
product life cycle time
Automated order entry systems
show goods from a single seller
An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment.
exchange
An ________ primarily serves businesses that buy direct goods on a spot purchasing basis.
exchange
In 2015, which age group has the fastest growing rate of Facebook usage?
adults over 65
All of the following are current major trends in B2B e-commerce, except
a movement toward implementing highly centralized supply chains to reduce risk
Which of the following statements illustrates the network effects that portals are subject to?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
Collaborative commerce has a much broader mission than EDI. T/F
True
Highly centralized supply chains provide lower short-term costs, but higher, longer-term risk protection T/F
True
In 2016, individuals spent more time on desktop computers and mobile devices than watching television.
True
Lean production is an extension of just-in-time production methods T/F
True
MRO goods are also known as indirect goods. T/F
True
Millennials are the first generation to be born into the digital revolution of the 20th century. T/F
True
Online readership of newspapers is growing by more than 10% a year. T/F
True
Open bidding offers the advantage of herd effects T/F
True
Over 50% of the American population watch television online T/F
True
Priceline's auctions utilize fixed pricing T/F
True
Which of the following is not an example of a native digital news site?
USA Today
Which of the following is the largest producer of revenues in the entertainment industry?
Television
