COMM 1200 FINAL- Chapter 17: Persuasive Speaking Review Questions

How can you connect your message to your listeners values?

-Adapting your thesis after considering your audience's values.

How can you relate your message to your audience's needs?

-Consider Maslow's Hierarchy of Needs when analyzing your audience. -EX: If audience members are having difficulty paying their rent, persuading them to eat organic foods or donating to a political campaign would fall out of their latitude of acceptance and may result into the boomerang effect.

Why is it important to demonstrate how your audience benefits in a persuasive appeal?

-Many audience members hold core beliefs which are viewpoints that people have held closely for several years. -Others hold peripheral beliefs where audience members are more open to changing their opinion, so you can boost your chances of success if you focus your appeal on a listener's peripheral beliefs.

How can you adequately acknowledge your listeners reservation?

-Using a two-sided argument which means that you briefly note an argument against your thesis, and then using evidence and reasoning to refute that argument.

What organizational patterns can be used to organize a fact claim?

1. Casual patten. -Many fact claims argue that one thing causes another. 2. Comparison pattern. -When you want to claim that two situations are similar or different. 3. Categorical pattern. -Each point in you speech will reflect a different reason why you believe your fact claim is true.

What organizational patterns can be used to organize a value claim?

1. Criteria-Application pattern. - Standards for value judgement you are making are established and ways that you can implement those standards into daily life. 2. Categorical pattern.

How can a persuasive speaker ensure they are using ethical strategies?

1. Help your audience make an informed decision. 2. Research your facts. 3. Note any biases. 4. Attribute your research properly.

What are the types of audiences a speaker may encounter? How does a speaker modify their topic for each type?

1. Hostile audience: Your goal would be to weaken the audience's viewpoint since they disagree with you. 2. Sympathetic audience: You goal would be to strengthen the audience's commitment since they already agree with your viewpoint. 3. Neutral audience: Your goal would be to promote the audience to do a certain action (can be used for any type of audience).

What organizational patterns can be used to organize a policy claim?

1. Monroe's Motivated Sequence. -Stages of thinking people go through while solving a problem. 1- Attention, 2- Need, 3- Satisfaction, 4- Visualization, & 5- Action. 2. Problem-Cause-Solution Pattern. MP 1- Demonstrates a problem that needs to be addressed. MP 2- Explains cause(s) of the problem. MP 3- Presents a solution that can minimize the problem.

How can your listeners disposition(s) affect your approach to persuading them?

1. Start by seeing where your audience stands on the issue. 2. Tailor your thesis appropriately.

How can a speaker influence the commitment of an audience?

1. Strengthen audience commitment- Audience already agrees with you, but your job is to strengthen their commitment. 2. Weaken audience commitment- Audience disagrees with you, so you attempt to weaken their viewpoint. 3. Promote audience action- Seek to persuade audience members to take a specific action. EX: Asking students to drink less caffeine.

What are the difference between fact, value, and policy claims?

Fact claim- Asserts that something is true or false. Value claim- Attaches a judgement (good, bad, moral, or immoral) to a subject. Policy claim- Advocated action by organizations, institutions, or members of your audience.