Comp Question 8
Who are the companies we will talk about in Artificial Intelligence?
Star Wars. Rogue One Gladiator Furious 7 Google Instant Search Netflix Spotify Apple
Media storytelling spaces including interfaces and platforms like Twitch
The Art of storytelling is continually changing and narrative based content is on the rise. Twitch has given individuals a platform to provide commentary on various games creating an entirely different experience.
What are Tablets allowing creators to do?
Tablets are being used for streaming, video creation, news consumption, and interactive reading but the ability to create animation on the go anywhere has really set this device apart. The tablet is special because it gives consumers the joy of discovery.
How has 3D failed in the past and why?
The 3D experience is something the industries have tried to push but for many reasons haven't been as successful as hoped. 3D smart TV is one of those failed experiences. After Avatar came out in theaters in 2009, there was a big push for home 3D entertainment. But many issues arose mainly the timing and cost. Between 2007 and 2009 millions of consumers made purchases for new HDTVs to meet the "new" broadcast requirements. Most consumers were not ready to discard their just-purchased devices for 3D TVs.
what is the Hyperreality advancements in audio immersion like Dolby Atmos?
There are also advancements in audio immersion like what BT's TV which offers the Premier League in 4K and with Dolby Atmos, which looks and sounds Incredibly real.
Media storytelling spaces including interfaces and platforms like virtual and augmented smartphone-based realities
The near future doesn't look good for 3D TV's but virtual and augmented reality entertainment looks promising. Virtual reality seems to be on everyone's mind for what the future looks like, from gaming to movies, and even using it to teach.
Artificial Intelligence as a creative entity including the automated cinematographer
traditional cinematographers will be replaced by an algorithm that will frame and light better than they ever could. New technology like an automated cinematographer.
whats still holding Hyperreality advancements back?
(The biggest take away is that the HDR landscape is checkered with multiple formats. That means you have to have the right TV with the right equipment to get the high quality of 4k or better.)
Who are the companies we will talk about in Hyperreality advancements?
Amazon Prime Netflix Google Play Apple's iTunes BT's TV
What are some Hyperreality advancements in 4K digital pipelines?
Amazon Prime just joined Netflix as the second major subscription streaming service in the US to start using a 4K digital pipelines. Many countries are actively seeking this move to a higher resolution to include Germany, France, and Japan.
What did Amazon do on its US video servers?
Amazon has just opened the data floodgates on its US video servers so that subscribers to its Amazon Prime Instant Video platform with at least 15Mb of broadband speed can watch a decent selection of TV shows and movies in 4K Ultra HD resolution.
Effects on existing media infrastructure including social media forums
Apple and Facebook are also trying to break into video streaming. Businesses are focused online and are trying many different bundling packaged content. The average consumer subscribes to multiple streaming services. As I have previously talked about but worth mentioning again is Netflix won't accept any content less than 4k. 4K is clearly emerging as the current production standard and upcoming projection standard for feature films. I believe that 4K was inevitable, but Netflix certainly accelerated the trend.
what does an automated cinematographer do?
Basically, it makes quick and more accurate decisions in real time.
who else is offering 4K?
Both Google Play and Apple's iTunes offer 4K movies on an ad hoc basis too, with smaller on-demand services beginning to offer more.
What is Netflix doing better than the rest?
But Netflix is ahead of the game by investing heavily in series and features (through production and acquisition). Netflix invested 6 billion dollars in video content in 2017 alone however, Amazon is not far behind investing almost 5 billion the same year. It's fair to say that Netflix's choice to buy quality content from the most innovative filmmaker around like the Coen Brothers is an important factor for their success.
Media storytelling spaces including interfaces and platforms like 3D smart TV
Creating something out of an existing device or medium is nothing new. 3D harks back to the 1950s, but new technology has taken the experience and placed it into our everyday devices.
What was launched last year?
Google Instant Search
What is Google Instant Search?
Google Instant is a feature that automatically loads results and changes those results. That interactivity caused many to take a second look at suggestions, including an attempt to list all blocked suggestions. Popularity and location is a factor in what Google shows. If you search the best restaurants then you will get top ratings in your area, change your location and the results change. This goes for almost all content.
Why is twitch different?
Insight on content is nothing new but it's the unpolished personalities that give a genuine feel to the experience many audiences are choosing over-rehearsed professionals created content. Another benefit from this type of content is the cross-promotion from the games being played to the devices it's being played on to whatever else the creator talks about while streaming. Twitch creator have less restriction on advertising than traditional media though this is rumored to change.
Who else has auto-suggestion Technology?
Like Google, Netflix and Spotify have suggestion created from your library or history.
A transition statement into question 3
Mobile media is the most pervasive technology on the planet and has us reexamining our daily spatial habits. The way we use media is changing how we tell stories of social constructs and interactions.
What are the changes in consumer patterns of media creation, acquisition, and sharing 4K & dynamic range digital pipelines?
More of the industry is creating affordable cameras able to shoot in 4k leading to both creators and consumers want of the higher quality. New TV shows and movies are more likely to be available in 4K and HDR across the board.
Who are the companies we will talk about in Effects on existing media infrastructure?
Netflix Disney Amazon Apple Facebook Youtube Twitch NBC stay tuned google Spotify
Effects on existing media infrastructure including Netflix
Netflix is changing the film industry with its ever-growing online streaming library of cinematic originals. A large portion of the population is "cutting the cord" moving away from television, cable, and DVDs. Big companies have taken notice and are getting in the ring to battle it out for online streaming supremacy. Companies like Disney.
Media storytelling spaces including interfaces and platforms like tablets
Similarly to Twitch, Tablets are redefining the production process and placing the power of storytelling in a mobile device.
Effects on existing media infrastructure including Spotify
Spotify continues to fight an uphill battle with its current platform. The company has admitted that bigger companies like Apple, Amazon, and Google have all the chips and Spotify has only been able to service by making deals undercutting listening streaming prices with music executives.
Effects on existing media infrastructure including film production
The latest home televisions are technically superior to theater screens. While theaters offer unique scale and community, they will need new image technology to keep their audience. Most theater screens are 2K at present. Since 2002, theater attendance has gone down and is currently at a 25 year low. There are a number of reasons we can attribute the lack of interest besides what I have already discussed. The lack of originals movies and franchise fatigue. If the film industry wants to change this current trend then they should see what's working and follow that trend. Diversity is one trend that is working. Putting more women and people of color in positions of power. This is where change for the film industry has helped examples like Wonder women being the first female protagonist and Black Panther breaking blockbuster records.
Whats the reason?
The primary reason for moving to 4K is of course increased image quality. With 4k comes more high dynamic range.
As TRF graduates, you are entering a media ecosystem increasingly defined by collaborative spaces, digital workflows, and technological innovations. These attributes define the content experience, of both practitioner and consumer, affecting how and what type of stories we tell, consume, and share. From smartphones to public exhibition and interactive content, consider the impact of socially collaborative digital workflows on the ever-evolving media industry landscape. For this question you are being asked to discuss four significant trends, changes or technologies from the following broad areas of innovation: 1. Hyperreality advancements including 4K digital pipelines, retention of high dynamic color range, instant data needs, audio immersion (e.g. Dolby Atmos), etc. 2. Artificial Intelligence as a creative entity including seamlessly blending computer generated (CG) "actors" in live-action content, the automated cinematographer, code auto-suggesting artists/content/products for the consumer based on search history, etc. 3. Media storytelling spaces including interfaces and platforms like Twitch, tablets, 3D smart TV, ambient environments (e.g. Alexa), virtual and augmented smartphone-based realities 4. Effects on existing media infrastructure including, but not limited to: film production, network news, Netflix, Spotify, live sports event coverage, smartphone applications, social media forums Describe the salient (most noticeable) features of each of the topics above. Then, provide examples of how the new media might affect some or all of the following: • Changes in content production processes (particularly show similarities or differentiation between professional and DIY workflows). • Changes or opportunities in content packaging, distribution, and exchange (e.g., bundling of content, cross-promotion) • Changes in consumer patterns of media creation, acquisition, and sharing • Changes in the quality and type of users' media experience
The question!
why is automated cinematographer the future?
The want for "live" media and engagement in the new medium is growing. The cinematography is automated by the camera and the traditional aesthetics of filmmaking disappear. People are consuming media 24/7 and traditional mediums and Production Models cannot keep up. The automated cinematographer is one of the solutions.
Effects on existing media infrastructure including network news, live sports event coverage, smartphone applications.
This trend puts broadcast services in a tough spot because the price to upgrade the current pipeline to 4K is costly. The fear is that if Network news doesn't make the change quickly enough consumers will opt out for online streaming services leaving them in the pixelated past. There as already been a push for live sports event coverage on multiple online services like Youtube and Twitch. The live coverages of events are available on all mobile device like the smartphone. live sports event coverage and smartphone applications are teaming up in the realm of live streaming. Snapchat and NBC have done amazing working with "Stay Tuned". Quick snippets of news to you fast and daily.
What's the difference in VR and AR?
Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it. Some of the new devices that have taken on VR are PlayStation and Microsoft.
Media storytelling spaces including interfaces and platforms like ambient environments (e.g. Alexa)
When discussing the media storytelling space and ambient environments, Alexa is a great example. The Alexa is a cloud service much like the Echo that is unlimited information by just asking for it. Alexa is redefining how we interact socially and privately that changes how narrative storytelling expresses the modern-day experience. Like most new technology, Alexa can be used as a storytelling device in many ways. Trying to understand the limits between man and technology, a way to show a character's fears or simply being a source of evil in a horror flick. The possibilities are limitless. including new technologies are needed to tell today's stories with the modern details of life.
Whos auto-suggestion Technology is best?
While many companies have promised to achieve a recommendation algorithm that gets it right, none have come close to the quality of Spotify's Discover Weekly list. It's hard to find a company these days that doesn't use some sort of recommendation algorithm. Apple and Google being the biggest.
Artificial Intelligence as a creative entity including code auto-suggesting artists/content/products for the consumer based on search history, etc.
You can't talk about code auto-suggesting without talking about Google, Netflix or Spotify. All use similar technology to help consumers find what they are looking for faster. The results you search are based on search history saved in data called cookies.
Artificial Intelligence as a creative entity including seamlessly blending computer generated (CG) "actors" in live-action content
You can't talk about seamlessly blending CG actors without talking about Rogue One, the first Star Wars. Rogue One brought Peter Cushing, the legendary British actor who played Grand Moff Tarkin in the original Star Wars and passed away in 1994, back from the dead. It was a huge achievement in CG but it also shows the limitation with his stiff movements. This isn't the first time we've seen deceased actors return to the screen. Oliver Reed's face was digitally reconstructed for Gladiator in 2000 after his death, and most recently Paul Walker was digitally revived in Furious 7. We've seen the likes of Audrey Hepburn and Bruce Lee brought back in commercials.
What is High dynamic range?
a higher level of contrast between light and dark images on the screen to create a much more realistic image.
why have others have fallen behind?
because of the cost to transmit the data-heavy signal. So the future is looking brighter but the extinction of 1080p is far in the future.
When did Spotify go public and what are they looking to do?
in March 2018, there are three things Spotify is looking to the future to stay on top. Continue to know their costumers better than the competition, create a record label and start selling its own hardware.
What were other problems?
the standardization for 3D glasses. Some companies went with polarization to get the 3D effect while others used the active shutter method. Neither glasses worked with other TV setups. There was also an extra cost to get the true 3D experience at home.
