conquiz10

__________ motives deal with the need to reach satisfying feeling states and to obtain personal goals. Cognitive Affective Preservation-oriented Advancement-oriented Safety-oriented

Affective

Which of the following is a characteristic associated with emotions? Emotions occur independently from physiological changes. Emotions are not associated with behaviors. Emotions involve objective feelings. Emotions are often triggered by environmental events. All of these choices are correct.

Emotions are often triggered by environmental events.

__________ is an individual's characteristic response tendencies across similar situations. Motivation Emotion Empathy Personality Involvement

Personality

__________ motives emphasize the individual as striving to maintain equilibrium. Cognitive Affective Preservation-oriented Growth Leveling

Preservation-oriented

Which of the following is false regarding how emotional responses to advertising influence consumer behavior? Emotional advertisements that trigger a positively evaluated emotion will enhance liking of the ad itself. Emotional content in advertisements enhances their attention, attraction, and maintenance capabilities. While emotional content in advertisements may increase attention, emotional messages have not been found to be processed more thoroughly than neutral messages. Repeated exposure to positive-emotion-eliciting ads may increase brand preference through classical conditioning. Repeated exposure to positive-emotion-eliciting ads may result in brand preference occurring in a direct, high-involvement way.

While emotional content in advertisements may increase attention, emotional messages have not been found to be processed more thoroughly than neutral messages.

A consumer's propensity to pursue differentness relative to others through the acquisition, utilization, and disposition of consumer goods is exhibiting consumer ethnocentrism. a need for cognition. a need for uniqueness. extroversion. agreeableness.

a need for uniqueness.

Which term is used to refer to the liking/disliking aspect of a specific feeling? emotion affect hedonic cognition valence

affect

Kevin is shy and doesn't really like to be around others. Most of the others from his high school that went to the same college he did got involved in student organizations, such as fraternities and sororities, business organizations, and religious groups, but Kevin didn't join anything. Kevin has a low need for categorization. consistency. autonomy. affiliation. modeling.

affiliation.

Consumers who actively complain when a product is not satisfactory are probably fulfilling __________ need. a modeling a consistency an affiliation an assertion attribution of causality

an assertion

Nikki likes to attend the movies, but she is concerned with how expensive ticket prices are getting and the cost of concessions. She wants to have fun, but she also knows that she needs to save money for college. Which type of motivational conflict is Nikki experiencing? approach-approach approach-avoidance avoidance-avoidance acceptable-unacceptable unacceptable-acceptable

approach-avoidance

The tendency of many consumers to discount claims made by sales people can be explained in part by contrast theory. assimilation theory. classical conditioning. attribution theory. None of these choices are correct.

attribution theory.

Elizabeth is 15 years old and is asking her parents for more freedom. She wants to make more of the decisions that affect her, such as the clothes she wears, how late she can stay out, and what school she attends. This is an example of Elizabeth's need for objectification. ego defense. expression. autonomy. assertion.

autonomy.

A set of human characteristics that become associated with a brand is referred to as brand image. brand equity. brand leverage. brand personality. brand positioning.

brand personality.

Maslow's hierarchy of needs includes all except which of the following? cognition physiological safety belongingness esteem

cognition

Lori reads three newspapers a day and is always reading a book in the evening. She has a high need to engage in thinking, and she actually enjoys it. She likes to complete crossword puzzles and do other types of word games. Lori has a high need for cognition. affection. ethnocentrism. uniqueness. acceptance.

cognition.

In McGuire's classification of motives, which ones focus on the person's need for being adaptively oriented toward the environment and achieving a sense of meaning? affective preservation growth cognitive self-actualization

cognitive

Gwen lives in Dijon, France. To her, French wine is the only wine worth drinking, and she would never consider drinking wine from California. Gwen is exhibiting stubbornness. consumer ethnocentrism. sincerity. consumer culturalism. patriotism.

consumer ethnocentrism.

The willingness to buy a particular product or service is known as a need. a want. demand. motivation. an attitude.

demand.

Consumer ability to effectively cope with stressful situations relates to the concept of message filtering. emotional intelligence. rage reduction. anger management. consumer support.

emotional intelligence.

Strong, relatively uncontrollable feelings that affect our behavior are known as motivations. personality. emotions. perceptions. needs.

emotions.

Which of Maslow's needs reflects individuals' desires for status, superiority, self-respect, and prestige? safety self-actualization physiological belongingness esteem

esteem

Consumers have described Apple's iPod products, such as the iPod Touch and the new HomePod player, as imaginative and up-to-date. The brand is also considered to be daring, changing the traditional media models. Based on this description, which dimension of brand personality best describes the iPod? sincerity excitement competence sophistication ruggedness

excitement

After a very negative service encounter, Sam vents his emotions and seeks emotional and problem-focused assistance from others. What is this called? dominance helplessness active coping expressive support seeking avoidance

expressive support seeking

Which core trait in the Five-Factor Model of personality is manifested by an individual being moody, temperamental, and touchy? introversion instability sulkiness conscientiousness agreeableness

instability

Which of the following is a motivational state caused by consumer perceptions that a product, brand, or advertisement is relevant or interesting? involvement need want desire action

involvement

James begged his mother to buy him some high-top Converse shoes. When asked why he wanted these shoes, he said that he wanted them because they are comfortable. He really wanted them because his two best friends have them, and if he had them, he would be considered "cool," but he didn't want to tell his mother that. Wanting to appear "cool" to his friends represents which type of motive? manifest hidden secondary latent social

latent

Which of the following is not an advertising tactic used to communicate brand personality? celebrity endorsers user imagery length of the ad tone of the ad type of media outlet

length of the ad

When asked why he bought a specific automobile, Jeremy replied that is has good gas mileage, is rated one the best cars in terms of safety, and was in a moderate price range. These reasons reflect Jeremy's __________ motives. latent manifest acceptable primary identifiable

manifest

A consumer who buys a product because a close friend bought one may be fulfilling a __________ motivation. modeling independence causation ego-defense None of these choices are correct.

modeling

The energizing force that activates behavior and provides purpose and direction to that behavior is known as motivation. personality. emotion. perception. needs.

motivation

Kelly is hungry, and this inner force is making him search for the type of food he wants to eat. He decides that an Arby's roast beef sandwich will satisfy his hunger. This inner force that is compelling him to search for food is known as a(n) motive. personality trait. emotion. perception. feeling.

motive.

Which term is often used interchangeably with the term "motivation"? personality emotion need perception feeling

need

Which set of motives deals with our need to determine who or what causes the things that happen to us? need for consistency need for attribution need to categorize need for objectification need for autonomy

need for attribution

Shelby wears Tommy Hilfiger clothing and drives an expensive automobile. He likes these types of brands because he feels they communicate his image to others. These brands are satisfying Shelby's need for attribution. need for autonomy. need for tension reduction. need for reinforcement. need for expression.

need for expression.

Which need results in the consumer's playing various roles and gaining pleasure from adding new, satisfying roles and by increasing the significance of roles already adopted? need for stimulation need for identification need or objectification teleological need need for expression

need for identification

Stephanie is a working mother of two children. She has a stressful job, so she makes a point of walking two miles on her treadmill each day to help her unwind. By doing this, Stephanie is satisfying her need for attribution. need for autonomy. need for tension reduction. need for reinforcement. need for modeling.

need for tension reduction

Adam was working on a term paper and was exposed to so much information that he devised a classification system to organize the different sources of information he was using. This reflects which cognitive preservation motive? need for consistency need for attribution need to categorize need for objectification need for autonomy

need to categorize

Erin is very imaginative and appreciative of all types of art. She is very creatively talented, and others come to her for novel solutions to problems because she tends to "think outside the box." Which core trait best describes Erin? extroversion introversion instability agreeableness openness to experience

openness to experience

While any given advertisement for a product may focus on only one or a few purchasing motives, the advertising campaign should focus more on manifest motives since they always have a stronger influence on purchase decisions. overall campaign should attempt to position the product in the schematic memory to correspond with the target market's purchase motives. advertising campaign needs to cover all the important purchase motives of the target market. advertising campaign should focus more on manifest motives since they always have a stronger influence on purchase decisions and overall campaign should attempt to position the product in the schematic memory to correspond with the target market's purchase motives. overall campaign should attempt to position the product in the schematic memory to correspond with the target market's purchase motives and advertising campaign needs to cover all the important purchase motives of the target market.

overall campaign should attempt to position the product in the schematic memory to correspond with the target market's purchase motives and advertising campaign needs to cover all the important purchase motives of the target market.

A consumer's need for reinforcement is active and internal. active and external. passive and internal. passive and external. active and passive.

passive and external.

Which of the following reflects the relatively stable behavioral tendencies that individuals display across a variety of situations? motivation personality emotion perception needs

personality

Many victims of hurricane Katrina were left without their homes, food, and water—basic necessities for living. Based on Maslow's hierarchy of needs, which motives were activated for these individuals? security self-actualization physiological belongingness esteem

physiological

Raymond is conducting motivation research. He is using __________, which are designed to provide information on latent motives. strategic manipulation techniques projective techniques latent labeling techniques marketing user techniques manifest techniques

projective techniques

Which of the following is (are) designed to provide information on latent motives? perceptual mapping regression analysis projective techniques conjoint analysis multivariate analyses

projective techniques

In regulatory focus theory, __________ motives revolve around a desire for growth and development and are related to consumers' hopes and aspirations. promotion-focused latent-focused manifest-focused prevention-focused All of these choices are correct.

promotion-focused

Which of the following is not a core trait in the Five-Factor Model of personality? extroversion instability reliability openness to experience conscientiousness

reliability

Barbara is an individual who usually feels restful, serene, comfortable, and soothed. Which emotion is Barbara experiencing? faith desire joy gratitude serenity

serenity

Banana Republic is promoting high-end accessories in its "The Company We Keep" collection. This may help consumers recognize Banana Republic's personality dimension as __________? cognitive safety excitement pleasure sophistication

sophistication

A substantial amount of brand switching when the current brand is satisfactory may be explained by the __________ motive. expression reinforcement stimulation affiliation none of these choices are correct

stimulation

Advertisements for BC Headache Powders usually show blue-collar workers using this product to obtain fast pain relief caused by their job (e.g., heavy lifting). Which advertising tactic is BC using to communicate its brand personality? celebrity endorsers user imagery pace of the ad media outlet All of these choices are correct.

user imagery