CONSUMER 3

The scarcity principle is based on what type logic? -Self-perception -The halo effect -None of the above is correct. -Affirmation of the consequent -Self-prophesy

Affirmation of the consequent

Which of the following is not one of the factors that drives liking in social influence? -Ingratiation -All of the above are factors. -Similarity -Familiarity -Attractiveness

All of the above are factors.

Which of the following is not a possible motive to engage in consumer decision making? -Normal depletion -All of the above are possible motives. -Dissatisfaction -Problem avoidance -Problem removal

All of the above are possible motives.

Which of following statements about attribute-based versus attitude-based choice is false? -Attribute information is considered more diagnostic than attitude information. (Diagnostic means that the information is relevant to distinguishing between choices.) -Attitude-based choice can only happen if a brand attitude exists. -Attribute-based choice is often preferred when brands are very similar overall. -In attitude-based choice, people make choices based on overall evaluations of brands. -Attribute information is typically more accessible than attitude information, which means the information is easier to recall.

Attribute information is typically more accessible than attitude information, which means the information is easier to recall.

The two dimensional model of decision making discussed in your readings considers processing effort and involvement. What four types/categories of consumer decision making make up this model? -Routine choice, intermediate problem solving; high risk; high information processing -High information processing; low information processing; brand laziness; brand loyalty -Variety seeking; problem solving; routine choice; functional risk -High involvement; low involvement; high risk; low risk -Brand laziness; brand loyalty; variety seeking; problem solving

Brand laziness; brand loyalty; variety seeking; problem solving

Buying the first brand that is satisfactory on all attributes in an example of which choice heuristic? -Additive-difference heuristic -Price-quality heuristic -Elimination-by-aspects heuristic -Conjunctive heuristic -Lexicographic heuristic

Conjunctive heuristic

In Milgram's classic experiments on obedience to authority, only one person in a thousand administered the maximum (450 volts), potentially lethal, shock. -True -False

False

The additive-difference heuristic involves comparing alternatives on an attribute selected probabilistically and eliminating or rejecting alternatives that do not meet a minimum cutoff point on this attribute. -true -false

False

Consumers extract meaning from products, such as deodorant, toothpaste, and shampoo through engagement of what rituals? -Social rituals -Purchase rituals -Exchange rituals -Divestment rituals -Grooming rituals

Grooming rituals

Which of the following statements about ingratiation is true? -People who rely on ingratiation are usually are high in need for cognition. -Ingratiation tactics usually include accounts and disclaimers. -When trying to ingratiate oneself, one should never be self-deprecating. -Ingratiation includes the tactics of appearance management. -It is inherently pleasing to be liked by others.

It is inherently pleasing to be liked by others.

A means-end chain combines three levels of a consumer's product knowledge to form a sequential network of meaning. The three levels of a consumer's product knowledge include all of the following except: -Consequences -Values -Results -Attributes -All of the above are included.

Results

Which of the following is not one of the basic traits in the Five-Factor Model of Personality? -Ruggedness -Agreeableness -Surgency -All of the above are included in the model. -Intellect

Ruggedness

According to your readings, people often employ several tactics to help manage impressions and images that others have about them. Which of the following is not one of those tactics? -Self-evaluation -Ingratiation -Aligning activities -Appearance management -All of the above are correct.

Self-evaluation

Which of the following statements about variety seeking is false? -Variety seeking involves low levels of involvement and low levels of information processing. -Variety seeking is the opposite of brand loyalty. -A person who enjoys trying new products out of curiosity is high in intrinsic variety seeking. -Involvement is low for variety seekers so they may switch brands to reduce boredom. -Derived varied behavior describes situations where consumers' brand switching is either externally imposed or extrinsically motivated.

Variety seeking involves low levels of involvement and low levels of information processing.

According to expected utility theory, people should think about uncertain events in terms of frequencies. -true -false

false

An important piece of information often overlooked due to the simulation heuristic is the base rate. -true -false

false

In both singular evaluation and comparative evaluation, attributes that are familiar and easy to evaluate (versus unfamiliar and difficult to evaluate) have a greater impact on preference. -true -false

false

Research shows that American consumers are typically more overconfident in their decision making than Asian consumers. -true -false

false

Kelly is described by her friends as smart, shy, ambitious, and dramatic. These traits represent Kelly's: -locus of control -intellect -level of self-monitoring -personality -surgency

personality

Cognitive dissonance occurs when consumers second-guess their purchase decisions. -true -false

true

Due to the sunk cost effect, people are often reluctant to walk away from buying something after they have invested lots of time and effort in searching for and evaluating the product. -true -false

true

Flattery often enhances a person's liking even when we realize we are being ingratiated. -true -false

true

Return potential model describes norms on the behavioral and evaluation dimensions. -true -false

true

The culturally constituted world is where society's ever changing shared values are collected and stored. -True -False

true

The culturally constituted world supplies meaning for consumers via two interrelated concepts: cultural categories and cultural principles. -true -false

true