Consumer Behavior chapter 6, 8, 11

one element in the muiattribute model is

beliefs

Bart was a mortuary worker who noticed that there seemed to be a social class difference in what people placed on the graves of departed family members. What Bart observed was a class difference in how people manifest the relationship between external objects and the ________ self.

extended

Luv's color changing diapers (blue for boys and pink for girls) are an example of a product that emphasizes its androgynous characteristics.

false

Most cultures in the world encourage the same degree of conformity.

false

Nate searches famous people and tries to buy products that they endorse. For Nate, these celebrities serve as an aspirational reference group.

false

The original opinion leadership framework of an influence network has been largely displaced by the two-step flow model of influence.

false

Vincente is conducting research to test the hypothesis that the social contagion effect is weak in adults. His finding that adults who have a close friend or relative that abstains from drinking alcohol are more likely to abstain themselves will support this hypothesis.

false

Eastern and Western cultures see the self divided into an inner, private, and an outer public self.

true

Mary Ann reads fashion magazines weekly. Many times she is frustrated because she has been unable to achieve "a look" that she thinks features the "real her." When Mary Ann thinks this way, she is going through a social comparison process.

true

Self-esteem refers to the positivity of a person's self-concept.

true

Studies suggest that men and women who are exposed to beautiful models in advertisements are likely to alter their perceptions of their own body shapes.

true

________ are frequently able to influence others' attitudes or behavior.

Opinion leaders Environmental cues Anti-brand communities Opinion leaders ***All of these

the functional theory of attitudes was intially developed to explain how

attitudes facilitate social behaviors

If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied has ________ power.

referent

________ refers to the positivity of a person's self-concept.

self esteem

A communicator's expertise, objectivity and trustworthiness refer to ________.

source credibility

A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.

surrogate consumer

________ happens when we do not devote as much time and effort to a task as we could because our contribution is part of a larger group effect.

social loafing

The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. Which of the following is NOT one of those purposes?

To indicate negative feelings towards oneself

The balance theory perspective involves relations among three elements (a triad). Which of following is one of the elements about the trial

a person and his or her perceptions

considers how people perceive relations among different attitude objects and how they alter their attitudes to remain consistent

balance theory

________ refers to a consumer's subjective evaluation of his or her physical self.

body image

The importance of weak ties in a social system is demonstrated by their ________.

bridging function

M-commerce most likely takes place through

cell phones

________ derives from the knowledge that a consumer possesses about a content area.

expert power

A surrogate consumer, by definition, makes a purchase on behalf of another consumer.

false

A marketing manager who wants to identify opinion leaders for her product category should ________.

find socially active persons who are intensely interested in the product category and who are similar to the other customers

Which term refers to exchanges of resources, information, or influence among members of networks?

flows

A person's conception of how he/she would like to be is called ________.

ideal self

Jim Smith thinks he should be more outgoing. He is looking at his ________.

ideal self

________ is the promotional strategy that involves select consumers altering some aspects of their selves to advertise for a branded product.

identity marketing

Both Eastern and Western cultures see the self as divided into a(n) ________.

inner, private self, and an outer, public self

Power that is granted by virtue of a social agreement, such as the authority we give to police officers, is called ________.

legitimate power

A set of socially relevant nodes connected by one or more relations is called a social ________.

network

Within groups, informal rules of behavior are called ________.

norms

Do sex-related ads work?

overall the use of strong sexual appeal is not very well received

____occurs when people appear to forget about the negative source and change their attitude

the sleeper effect

____ states when a person is confronted with inconsistencies among attitude or behavior he/she will take action to restore consistency

theory of cognitive dissonance

A consumer is attached to an object to the extent that she relies upon it to maintain her self-concept.

true

Earlier purchasers tend to be innovators, who like to take risks.

true

Ideals of male beauty are based on facial features, musculature, and facial hair.

true

The influence of others' opinions is at times more powerful than one's own perceptions.

true

which statement best explains the research findings about using two-sided messages to communicate consumers

two sided messages can be quite effective yet marketers rarely use them

which statement best explains the research findings about using two-sided messages to communicate with consumers?

two sided messages can be quite effective yet marketers rarely use them

________ proposes that a small group of influences disseminates information because they can modify the opinion of a large group.

two step flow model of influence

"Casual Fridays" in American workplaces encourage the expression of a person's ________.

unique self

which attitude function is associated with a focus on particular social identities and lifestyles

value-expressive

The ideal self is a person's conception of how she ________.

would like to be

_____ is a lasting general evaluation of people, objects, advertisements or issues

an attitude

James' friend, whom he admires and respects, just purchased a new car. James decides to buy the same model. This situation illustrates the influence of ________.

referent power

If products take on masculine or feminine attributes, they are said to be ________.

sex-typed