Consumer Behavior chapter 6, 8, 11
one element in the muiattribute model is
beliefs
Bart was a mortuary worker who noticed that there seemed to be a social class difference in what people placed on the graves of departed family members. What Bart observed was a class difference in how people manifest the relationship between external objects and the ________ self.
extended
Luv's color changing diapers (blue for boys and pink for girls) are an example of a product that emphasizes its androgynous characteristics.
false
Most cultures in the world encourage the same degree of conformity.
false
Nate searches famous people and tries to buy products that they endorse. For Nate, these celebrities serve as an aspirational reference group.
false
The original opinion leadership framework of an influence network has been largely displaced by the two-step flow model of influence.
false
Vincente is conducting research to test the hypothesis that the social contagion effect is weak in adults. His finding that adults who have a close friend or relative that abstains from drinking alcohol are more likely to abstain themselves will support this hypothesis.
false
Eastern and Western cultures see the self divided into an inner, private, and an outer public self.
true
Mary Ann reads fashion magazines weekly. Many times she is frustrated because she has been unable to achieve "a look" that she thinks features the "real her." When Mary Ann thinks this way, she is going through a social comparison process.
true
Self-esteem refers to the positivity of a person's self-concept.
true
Studies suggest that men and women who are exposed to beautiful models in advertisements are likely to alter their perceptions of their own body shapes.
true
________ are frequently able to influence others' attitudes or behavior.
Opinion leaders Environmental cues Anti-brand communities Opinion leaders ***All of these
the functional theory of attitudes was intially developed to explain how
attitudes facilitate social behaviors
If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied has ________ power.
referent
________ refers to the positivity of a person's self-concept.
self esteem
A communicator's expertise, objectivity and trustworthiness refer to ________.
source credibility
A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.
surrogate consumer
________ happens when we do not devote as much time and effort to a task as we could because our contribution is part of a larger group effect.
social loafing
The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. Which of the following is NOT one of those purposes?
To indicate negative feelings towards oneself
The balance theory perspective involves relations among three elements (a triad). Which of following is one of the elements about the trial
a person and his or her perceptions
considers how people perceive relations among different attitude objects and how they alter their attitudes to remain consistent
balance theory
________ refers to a consumer's subjective evaluation of his or her physical self.
body image
The importance of weak ties in a social system is demonstrated by their ________.
bridging function
M-commerce most likely takes place through
cell phones
________ derives from the knowledge that a consumer possesses about a content area.
expert power
A surrogate consumer, by definition, makes a purchase on behalf of another consumer.
false
A marketing manager who wants to identify opinion leaders for her product category should ________.
find socially active persons who are intensely interested in the product category and who are similar to the other customers
Which term refers to exchanges of resources, information, or influence among members of networks?
flows
A person's conception of how he/she would like to be is called ________.
ideal self
Jim Smith thinks he should be more outgoing. He is looking at his ________.
ideal self
________ is the promotional strategy that involves select consumers altering some aspects of their selves to advertise for a branded product.
identity marketing
Both Eastern and Western cultures see the self as divided into a(n) ________.
inner, private self, and an outer, public self
Power that is granted by virtue of a social agreement, such as the authority we give to police officers, is called ________.
legitimate power
A set of socially relevant nodes connected by one or more relations is called a social ________.
network
Within groups, informal rules of behavior are called ________.
norms
Do sex-related ads work?
overall the use of strong sexual appeal is not very well received
____occurs when people appear to forget about the negative source and change their attitude
the sleeper effect
____ states when a person is confronted with inconsistencies among attitude or behavior he/she will take action to restore consistency
theory of cognitive dissonance
A consumer is attached to an object to the extent that she relies upon it to maintain her self-concept.
true
Earlier purchasers tend to be innovators, who like to take risks.
true
Ideals of male beauty are based on facial features, musculature, and facial hair.
true
The influence of others' opinions is at times more powerful than one's own perceptions.
true
which statement best explains the research findings about using two-sided messages to communicate consumers
two sided messages can be quite effective yet marketers rarely use them
which statement best explains the research findings about using two-sided messages to communicate with consumers?
two sided messages can be quite effective yet marketers rarely use them
________ proposes that a small group of influences disseminates information because they can modify the opinion of a large group.
two step flow model of influence
"Casual Fridays" in American workplaces encourage the expression of a person's ________.
unique self
which attitude function is associated with a focus on particular social identities and lifestyles
value-expressive
The ideal self is a person's conception of how she ________.
would like to be
_____ is a lasting general evaluation of people, objects, advertisements or issues
an attitude
James' friend, whom he admires and respects, just purchased a new car. James decides to buy the same model. This situation illustrates the influence of ________.
referent power
If products take on masculine or feminine attributes, they are said to be ________.
sex-typed
