Consumer Behavior Exam 1 Review

Which of the following are characteristics of cultural values? They affirm what is desirable. They are laws passed by a country's government. They are widely held beliefs. They never change within a given society.

They affirm what is desirable. They are widely held beliefs.

An element in a marketing strategy that involves making a product available in places where its target customers can purchase it is known as Multiple choice question. advertising. communication. pricing. distribution.

distribution.

Gay and lesbian communities are increasingly being accepted by the Americans. They are also being recognized as an important target group for marketers because of the increasing value that Americans are placing on Multiple choice question. extended family. diversity. religiosity. collectivism.

diversity.

According to researchers, cultural creatives are Americans who Blank______. Multiple choice question. make efforts to reduce their reliance on consumption and possessions embrace diversity, like foreign and exotic things, and value self-expression own businesses and generate new ideas and technologies for a living work in the fields of architecture, science, engineering, and health care

embrace diversity, like foreign and exotic things, and value self-expression

The approach firms take to convince environmentally concerned consumers that their products are environmentally sound and thus reap huge rewards is referred to as Multiple choice question. social marketing. cultural marketing. guerrilla marketing. enviropreneurial marketing.

enviropreneurial marketing.

Beliefs that are widely held in a society and that are associated with desirable behavior are called cultural ____

values

The term "___ ___ " refers to the efforts of consumers to reduce their dependence on consumption and material possessions, particularly American consumers, in light of the recent recession. (Enter one word in each blank.)

voluntary simplicity

What is the term used for consumers' efforts to reduce their reliance on consumption and material possessions? Multiple choice question. greenwashing voluntary simplicity frugality fatigue materialism

voluntary simplicity

Which statement about religion in American society is correct? Multiple choice question. Less than 5% of Americans attend a religious service once a week. Most of the Americans are atheists. Virtually no Americans are devoutly religious. A majority of Americans claim a religious affiliation.

A majority of Americans claim a religious affiliation.

What are the traditional and current attitudes of Americans about change? Multiple choice question. Americans have now become receptive to change. America has always been a very conservative society. Americans have always been receptive to change. America has always been rooted in tradition.

Americans have always been receptive to change.

Which two statements about etiquette are true? Multiple select question. Behaviors considered rude in one culture may be acceptable in another. European cultures are more aggressive and vocal than American culture. The use of gestures and normal voice tone differ among cultures. Most cultural behaviors are universal.

Behaviors considered rude in one culture may be acceptable in another. The use of gestures and normal voice tone differ among cultures.

______ refers to marketing that connects a firm and its products to an issue or cause with the goal of enhancing sales or corporate image while benefiting the cause. Multiple choice question. Casual sales Casual marketing Cause marketing Cause washing

Cause marketing

In the process of market segmentation, which of the following is the step that comes after grouping customers with similar need sets? Multiple choice question. Providing the customers with superior customer value at a profit Placing related needs into groups Describing each group in terms of their demographics Distributing products to a target market

Describing each group in terms of their demographics

______ refers to environmentally friendly marketing practices, strategies, and tactics that a firm employs to obtain an ambitious distinction. Enviropreneurial marketing Green marketing Guerrilla marketing Online marketing

Enviropreneurial marketing

True or false: For consumers that identify as being religious, the inclusion of a religious symbol on a product automatically makes them more inclined to buy that product.

False

True or false: In terms of shifting gender roles in the United States today, the only role shift that has occurred has been of women taking on traditionally male-oriented tasks.

False

______ refers to traits of masculinity and femininity that biological males and females exhibit along a continuum. Multiple choice question. Gender identity Gender Sex Gender roles

Gender identity

______ refers to the behaviors considered appropriate for males and females in a given society. Multiple choice question. Gender identity Sex Gender roles Gender

Gender roles

Which of these situations is an example of terminal materialism? Multiple choice question. Katie and her family are going on a tropical vacation so she bought sunscreen at the store. Emma asked her mother to buy her new soccer shoes for the upcoming season. Gerard didn't need the new watch but bought it so he would have a designer brand. Trent's new employer told him he would need access to a laptop computer to complete the work.

Gerard didn't need the new watch but bought it so he would have a designer brand.

______ occur(s) when businesses consider variations in culture and adapt their products and services to meet the needs of a local market. Multiple choice question. Glocalization Homogeneity Parity Demographics

Glocalization

______ refers to the practice of marketing products or services with purported environmental benefits, but not delivering the promised benefits in reality. Multiple choice question. Online marketing Social marketing Greenwashing Enviropreneurial marketing

Greenwashing

During market analysis, which of the following questions should a company ask regarding competition? (Select all that apply.) Multiple select question. How are competitors likely to respond if we are successful? What is the state of the economy? If we are successful, which firms will be hurt? Which political candidates should we support?

How are competitors likely to respond if we are successful? If we are successful, which firms will be hurt?

Select the ways by which a company can understand its own ability to meet customer needs. (Select all that apply.) Multiple select question. It should consider the trade-off between wages and fringe benefits. It should evaluate its own financial condition. It should poll its employees to see what they want the company to produce. It should consider its production capabilities. It should understand the skills of its marketing department.

It should evaluate its own financial condition. It should consider its production capabilities. It should understand the skills of its marketing department.

Why did traditional American society place a high value on youth? Multiple choice question. It was considered to entail wisdom, maturity, and leadership skills. It was a quality that nearly all cultures in history have viewed as being embodied by model individuals. It was a result of the high value placed on collectivism, leisure, and extended family by the society of that time. It was a quality vital to the transformation of a wilderness into an industrial nation.

It was a quality vital to the transformation of a wilderness into an industrial nation.

How have the increasing wealth, independence, and buying power of women impacted products in the United States? Multiple choice question. The traditional gender typing of products has been strengthened. Weapons, like guns, have been feminized to have colored handles. Many once masculine products are being designed for women. Potentially harmful products have stopped being produced.

Many once masculine products are being designed for women.

Click and drag on elements in order Place the steps of marketing strategy in the proper order, with the first step on top. Instructions Market analysis Market segmentation Marketing strategy Consumer decision process Outcomes

Market analysis Market segmentation Marketing strategy Consumer decision process Outcomes

Drag the description of time perspective to its corresponding type. Instructions Monochronic time perspective Polychronic time perspective Cultures with this perspective view time as fixed in nature, inescapable, and linear, and they often compare its nature to that of a physical object. Cultures with this perspective have an orientation toward the present and the past and are less likely to view time as discrete and subject to scheduling.

Monochronic time perspective Cultures with this perspective view time as fixed in nature, inescapable, and linear, and they often compare its nature to that of a physical object. Polychronic time perspective Cultures with this perspective have an orientation toward the present and the past and are less likely to view time as discrete and subject to scheduling.

Which of the following are reasons that the United States is considered a secular society? (Select all that apply.) Multiple select question. Few Americans state that religion is important in their lives. Most people's daily behaviors are not guided by strict religious guidelines. No religious group controls the political process. Less than half Americans claim a religious affiliation.

Most people's daily behaviors are not guided by strict religious guidelines. No religious group controls the political process.

______ are the arbitrarily assigned meanings for events, actions, and things other than words that are specific to a culture. Multiple choice question. Terminal materialism Foreign language translations Self-oriented cultural values Nonverbal communication systems

Nonverbal communication systems

Which type of charity appeal has research suggested might be more persuasive to male consumers than female consumers? Multiple choice question. Advertising programs for men only Promoting giving locally Promoting self-help Advocating helping others

Promoting self-help

Drag the definitions to the element of consumer behavior they describe. Instructions Self-concept Lifestyle The totality of a person's thoughts and feelings about themselves The manifestation of the total image a person has of themselves

Self-concept The totality of a person's thoughts and feelings about themselves Lifestyle The manifestation of the total image a person has of themselves

The consumer decision process, along with the experiences and acquisitions associated with it, affects the internal and external characteristics of consumers. What aspect of the consumer is most influenced by this? Multiple choice question. The situations in which a consumer makes decisions The awareness of new products Self-concept and lifestyle The credit rating

Self-concept and lifestyle

Drag the description to the element of demographics it describes. Instructions Size Structure Distribution It denotes to number of individuals in a given populace. It describes a population using the variables of age, income, education, and occupation. It denotes to the geographic location of individuals in a given populace as well as their rural, suburban, and urban location.

Size It denotes to number of individuals in a given populace. Structure It describes a population using the variables of age, income, education, and occupation. Distribution It denotes to the geographic location of individuals in a given populace as well as their rural, suburban, and urban location.

What two factors have been found to influence American's strong material orientation? Multiple select question. Strong religious influence Social media Decreased work ethic Television Economic recessions

Social media Television

Larissa was promoted to assistant vice president and will move out of the shared work area and into her own office next week. What aspect of nonverbal communication is represented in this situation? Multiple choice question. Relationships Agreements Space Time

Space

Which statement is most accurate about symbols? Multiple choice question. People use symbols when there are language barriers, because they are the same across cultures. Symbols have universal meanings. Symbols have different interpretations across cultures. People have an innate ability to accurately interpret symbols.

Symbols have different interpretations across cultures.

Select the regulatory bodies and/or policies that are designed to protect and educate consumers. (Select all that apply.) Multiple select question. The National Labor and Relations Board The Food and Drug Administration The Internal Revenue Service The Nutrition Labeling and Education Act

The Food and Drug Administration The Nutrition Labeling and Education Act

What makes gift giving across cultures a difficult task? Multiple choice question. The difficulty in selecting a suitable brand The neutrality that is associated with gifts in all cultures The unprofessional nature of gifts in a corporate setting The dissimilar values that cultures attach to objects

The dissimilar values that cultures attach to objects

Which statement about status-oriented societies is accurate? Multiple choice question. They are not concerned with brand names. They are more likely to seek out functionally equivalent items. They are more likely to prefer prestigious brand names. They are more likely to value individual performance.

They are more likely to prefer prestigious brand names.

Which of the following are characteristics of cultural values? Multiple select question. They are widely held beliefs. They are laws passed by a country's government. They never change within a given society. They affirm what is desirable.

They are widely held beliefs. They affirm what is desirable.

Which of the following are true of consumer decisions? (Select all that apply.) Multiple select question. They are predictable and linear. They are based solely on need and function. They can be a result of powerful and nuanced motivations. They are the result of a complex set of forces.

They can be a result of powerful and nuanced motivations. They are the result of a complex set of forces.

Which of the following are most likely to be true of many Americans for whom religion is especially important? (Select all that apply.) Multiple select question. They tend to buy any product that has a religious symbol on it. They tend to purchase religious objects and books. They might attempt to regulate the purchase of "sin" products such as liquor or pornography. They are not secular. They might avoid products that go against their beliefs.

They might avoid products that go against their beliefs. They might attempt to regulate the purchase of "sin" products such as liquor or pornography. They tend to purchase religious objects and books.

A sports equipment manufacturer promoted the new tennis shoes in the United States with a series of ads showing futuristic runners competing in a marathon, while in England the shoes were promoted as everyday footwear for families. Which environment-oriented value affected this marketing campaign? Multiple choice question. Diversity/uniformity Hard work/leisure Problem solving/fatalistic Tradition/change

Tradition/change

True or false: In many Latin American countries, it is common practice to negotiate prices for almost any type of purchase. True false question.

True

True or false: Purchases can increase a consumer's need rather than reduce it when he or she has a negative level of satisfaction. True false question.TrueFalse

True

During the meeting, Brenda asks the team if introducing the product into South America would create environmental concerns based on the plastic packaging. What question is she considering as her company makes plans to approach a foreign market? Multiple choice question. What are the ethical implications of marketing this product in this country? What needs can this product fill in this culture? In what ways can we communicate about the product? Can enough of the people needing the product afford the product?

What are the ethical implications of marketing this product in this country?

An effective communications strategy answers which three of the following questions? (Select all that apply.) Multiple select question. What message should we use to reach the target audience?(Select all that apply.) What media should we use to reach our target audience? With whom, exactly, do we want to communicate? How do we determine who our target audience is?

What message should we use to reach the target audience?(Select all that apply.) What media should we use to reach our target audience? With whom, exactly, do we want to communicate?

Unlike social marketing, cause-related marketing Multiple choice question. is intended to enhance the welfare of a society. directly benefits a company. does not enhance a firm's image. does not benefit individuals.

directly benefits a company.

What is greenwashing? Multiple choice question. When firms promote environmental benefits that are unsubstantiated and on which they don't deliver When firms tie the purchase of a product to an environmental event When firms use environmentally friendly marketing practices and strategies to achieve competitive differentiation When firms develop products that have a positive impact on the environment

When firms promote environmental benefits that are unsubstantiated and on which they don't deliver

What is greenwashing? Multiple choice question. When firms tie the purchase of a product to an environmental event When firms develop products that have a positive impact on the environment When firms use environmentally friendly marketing practices and strategies to achieve competitive differentiation When firms promote environmental benefits that are unsubstantiated and on which they don't deliver

When firms promote environmental benefits that are unsubstantiated and on which they don't deliver

Religious orientation is closely tied to America's traditional belief in the virtue of Multiple choice question. masculinity. passivity. abstinence. fatalism.

abstinence.

When does a firm select its target market for a product? Multiple choice question. before grouping customers according to their need sets after developing all the elements of a marketing mix, including the advertising and sales promotion after describing each group of customers with similar need sets before identifying customers with similar need sets related to the product

after describing each group of customers with similar need sets

What is the first step in marketing strategy? Multiple choice question. selection of targets analysis of the market identification of households consumer decisions

analysis of the market

Historically in the United States, automobile purchase decisions were made by males alone. What percentage of women today influence vehicle purchase decisions? Multiple choice question. less than 10 percent around 35 percent almost 50 percent around 85 percent

around 85 percent

Gender roles are Blank______ roles. Multiple choice question. controllable achievement ascribed occupational

ascribed

Drag each description to the type of role it describes. ascribed role achievement role based on a characteristic over which a person has minimal control based on performance criteria over which a person has a level of control

ascribed role based on a characteristic over which a person has minimal control achievement role based on performance criteria over which a person has a level of control

Peyton recently moved into a new apartment. She visited a furniture store and bought kitchen cabinets, tables and chairs, a sofa, and a refrigerator. The store offered to deliver the furniture to her apartment for free. The free delivery in this case is an example of a(n) Multiple choice question. primary product. essential product. auxiliary service. obligatory service.

auxiliary service.

It is important for individuals in consumption societies to be aware of the marketing strategies and tactics that influence their decisions so as to Blank______. Multiple choice question. spend as little time on consumption as possible transcend limits on consumption be more easily persuaded to buy products they do not need be more effective as consumers

be more effective as consumers

Americans have for a long time valued and still continue to value Multiple choice question. cleanliness. collectivism. tradition. fatalism.

cleanliness.

Drag the type of information gained to the appropriate component of a market analysis. Instructions consumers company competitors conditions consumption process of potential customers organization's own capabilities capabilities of present and future rivals economic, physical, and technological context of the components

consumers consumption process of potential customers company organization's own capabilities competitors capabilities of present and future rivals conditions economic, physical, and technological context of the components

The economic health of many countries is highly influenced by Multiple choice question. revenues generated in tiny, island nations. consumption decisions made in large, wealthy societies. consumer behavior in underdeveloped economies. injurious consumption in small, developing nations.

consumption decisions made in large, wealthy societies.

People who work in fields like science, health care, architecture, and engineering are referred to by one expert as the Blank______ and they are the driving force for change in the United States. Multiple choice question. green marketers mavens creative class strivers

creative class

People who work in fields like science, health care, architecture, and engineering are referred to by one expert as the ______ and they are the driving force for change in the United States. Multiple choice question. mavens creative class green marketers strivers

creative class

The complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society is known as ___.

culture

Today, Americans largely have a limited family-oriented values because their Multiple choice question. culture facilitates high geographic and social mobility. environment allows them to grow up in close interaction with their relatives. strong bonds with their relatives creates family obligations. society is a highly collectivistic and uniform society.

culture facilitates high geographic and social mobility.

Which two items have prompted consumer demand for environmentally sound products? Multiple select question. international trade barriers deterioration of the physical environment the ethnic makeup of the market government regulations

deterioration of the physical environment government regulations

Marketing decisions are likely to be successful if they are based on Multiple choice question. the same strategies used by a firm's competitors. hunches and wild ideas, rather than on research. explicit consumer behavior theory, assumptions, and research. the intuition and gut reaction of marketers.

explicit consumer behavior theory, assumptions, and research.

Which female market segment includes the subgroups of women who strive for achievement and women who are independent? Multiple choice question. relationship focused fast-tracker pressure cooker making ends meet

fast-tracker

Drag each description to the corresponding female market segment. Instructions fast-tracker fast-tracker drop zone empty. pressure cooker pressure cooker drop zone empty. managing on her own managing on her own drop zone empty. fulfilled empty nester forms part of the education and economic "elite and commonly seeks adventure and learning is married with children and commonly feels ignored is divorced or widowed and commonly seeks to make connections with others focuses on travel, exercise, and leisure while having concerns about health

fast-tracker forms part of the education and economic "elite and commonly seeks adventure and learning pressure cooker is married with children and commonly feels ignored managing on her own is divorced or widowed and commonly seeks to make connections with others fulfilled empty nester focuses on travel, exercise, and leisure while having concerns about health

When did American values notably begin to shift toward an emphasis on leisure and immediate gratification? Multiple choice question. at the start of the 20th century following World War II following the American Civil War at the start of the 21st century

following World War II

The result of Americans favoring materialism is the Multiple choice question. creation of a religion-based society. formation of a work culture that favors minimal work effort. formation of a consumption-driven society. creation of a society that supports communism.

formation of a consumption-driven society.

In the process of market segmentation, what step occurs after identifying product-related need sets? Multiple choice question. defining a target market grouping customers with similar need sets choosing an attractive segment to serve selecting a target market

grouping customers with similar need sets

Drag each of the two genders to the type of marketing appeal they are most likely to respond to. Instructions help-others appeals self-help appeals women men

help-others appeals women self-help appeals men

Which of the following are approaches to identify need sets in the process of market segmentation? (Select all that apply.) Multiple select question. Identifying ethnic groups first followed by consumption-related needs across the groups Identifying needs first followed by consumer characteristics associated with those needs Identifying a market segment first followed by its definition, then its characteristics, and lastly, its needs Identifying a target market first followed by characteristics and needs of the market segment

identifying needs first followed by consumer characteristics associated with those needs identifying ethnic groups first followed by consumption-related needs across the groups

The most likely reason that messy homes are becoming more acceptable in America is Blank______. Multiple choice question. frugality caused by the recent recession increased time demands caused by work the inability of families to afford cleaning supplies a decreasing emphasis on the self-oriented value of hard work

increased time demands caused by work

The Blank______ dichotomy is a set of other-oriented cultural values that describes whether a culture values individual initiative or group conformity. Multiple choice question. youth/age tradition/change individual/collective competitive/cooperative

individual/collective

Green marketing and marketing to gay and lesbian customers are examples of marketing that Multiple choice question. is declining as the issues cease being relevant. is responding to evolving American values. is restricted by federal legislation. is shunned by multinational companies.

is responding to evolving American values.

Traditionally, American culture had a limited family-oriented values primarily because Multiple choice question. it was settled by immigrants who moved around a lot as the nation grew. its ambiance lacked the mobility necessary for connections with one's family to develop. it necessitated relatives to stay together in order to protect themselves. its environment allowed children to grow up in close interaction with their relatives.

it was settled by immigrants who moved around a lot as the nation grew.

Which is the most effective way to discover customers' needs? Multiple choice question. using social media selecting a target market regulatory oversight marketing research

marketing research

A Blank______ is how a company can provide superior customer value to its target market that involves the formulation of a marketing mix. Multiple choice question. market analysis marketing strategy product-related need set regulatory policy

marketing strategy

A majority of societies are currently Blank______, which is an other-oriented value. Multiple choice question. nature-oriented cleanliness-oriented leisure-oriented masculine-oriented

masculine-oriented

A majority of Americans today have a preference which gender orientation in their marriages? Multiple choice question. modern ascribed achievement traditional

modern

In the United States, most families consider their strongest obligations to be toward immediate family members. In other words, there is a Blank______ definition of family. Multiple choice question. extended narrow broad collectivistic

narrow

Drag the description to its corresponding type of cultural value. Instructions other-oriented values environment-oriented values self-oriented values describe a society's perception of the appropriate relationships between individuals and groups in the society. prescribe a society's relationship to its economic, technical, and physical context. describe the objectives and approaches to life that the individual members of society find desirable.

other-oriented values describe a society's perception of the appropriate relationships between individuals and groups in the society. environment-oriented values prescribe a society's relationship to its economic, technical, and physical context. self-oriented values describe the objectives and approaches to life that the individual members of society find desirable.

A culture that emphasizes the self-oriented cultural value of Blank______ is less likely to take an action-oriented approach when tackling issues. Multiple choice question. fatalism femininity tradition passivity

passivity

The expansion of women's roles in America has made the purchase of Multiple choice question. potentially harmful products socially admissible for women. cars and motorcycles a taboo for career women and housewives. men's brands by women a cultural phenomenon. masculine products impossible for women, as they can only purchase gender-typed goods.

potentially harmful products socially admissible for women.

The degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society is known as Multiple choice question. ambiguity. power distance. risk taking. individualism.

power distance.

The sum of money a person must pay to acquire the right to use a product is known as the product's Multiple choice question. price. ownership. signal of quality. desired image.

price.

An image of a product or brand in a consumer's mind in comparison to its competitors is known as Multiple choice question. consumer value. self-concept. product position. total product.

product position.

In contrast to collectivistic consumers, highly individualistic consumers are more likely to Multiple choice question. react negatively to unsatisfactory purchases. stay loyal to low-performance brands. conform to their peer group. reject customized products and services.

react negatively to unsatisfactory purchases.

Which application of consumer behavior serves to protect consumers? Multiple choice question. regulatory policy social marketing market analysis greenwashing

regulatory policy

Traditionally, Americans have placed emphasis on which of the following? (Select all that apply.) Multiple select question. leisure religion abstinence immediate gratification working hard

religion abstinence working hard

The environment-oriented values of Blank______ influence a society's tolerance for ambiguity and uncertainty avoidance. Multiple choice question. masculinity/femininity risk taking/security diversity/uniformity postponed gratification/immediate gratification

risk taking/security

Select from the following the four steps of the market segmentation process. Multiple select question. select a segment to serve describe each group Identify product-related need sets evaluate the success of the chosen segment identify competitors' segments group customers with similar need sets

select a segment to serve describe each group Identify product-related need sets group customers with similar need sets

Consumer behavior can best be defined as the study of the processes individuals, groups, or organizations go through in order to Blank______. Multiple choice question. minimize the amount of time needed to make a purchase decision select, secure, use and dispose of products, services, experiences or ideas determine whether a product or service classifies as a consumer need or a consumer want navigate through the various promotional messages aimed at getting the consumers' attention

select, secure, use and dispose of products, services, experiences or ideas

Current American society's increasing secularism has led to the growing acceptance of the self-oriented cultural value of ____ despite the efforts of consumer and government agencies to curb it. Multiple choice question. delay pleasures immediately gratify themselves become materialists satisfy their sensual desires

sensual gratification

The Blank______ dichotomy of self-oriented cultural values describes the extent to which cultures accept the satisfaction of desires for food, drink, or sex beyond their minimum requirement. Multiple choice question. active/passive youth/age sensual gratification/abstinence problem solving/fatalistic

sensual gratification/abstinence

The application of marketing strategies and practices not for profit but rather to change or create behaviors that have a beneficial impact on targeted individuals or society as a whole is known as Multiple choice question. social marketing. online marketing. product marketing. commercial marketing.

social marketing.

The success of a firm's marketing strategy depends on its marketing mix being consistent with the value ___ of its target market.

system

The value of individualism is illustrated in which purchase behavior? Multiple choice question. the desire to buy more generic products the increase in families shopping together as an activity the desire to customize cars, trucks and motorcycles the desire to buys products in bulk from warehouse clubs

the desire to customize cars, trucks and motorcycles

In the context of relationships as a cultural variation in nonverbal communication, one of the main features of guanxi includes Blank______. Multiple choice question. the relationship network being built among organizations, not individuals the business relationship being a prerequisite to the social relationship the idea of a reciprocal relationship continuing indefinitely relationships with subordinates will extend to their senior but not vice versa

the idea of a reciprocal relationship continuing indefinitely

Traditionally, Americans have placed a high value on the other-oriented value of Blank______, but recent trends show that a majority of Americans currently place a higher value on Blank______. Multiple choice question. uniformity; diversity collectivism; individualism competition; cooperation religiosity; ethnicity

uniformity; diversity

The biggest single influence that is causing the convergence of lifestyles, values, and purchases among youth worldwide is Multiple choice question. worldwide mass media. the waning appeal of technology. traditional culture. the increasing value of nonmaterialism.

worldwide mass media.

Unlike most other traditional societies, American culture has always valued Multiple choice question. uniformity. leisure. youth. femininity.

youth.

Mallory's parents believed that their young daughter's birthday party should center on children without regard for her grandparents. Which other-oriented dichotomy affecting cultural values does this reflect? Multiple choice question. tradition/change youth/age religious/secular active/passive

youth/age