Consumer behavior test 3
decor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the stimulus object are included in which situational characteristic physical surroundings social surroundings temporal perspectives task definition antecedent states
physical surrounding
which of the following is a type of consumer choice process affective choice attitude-based choice attribute based choice affective choice and attitude-based choice affective choice, attitude-based choice, and attribute-based choice
affective choice, attitude-based choice, and attribute-based choice
which of the following is a decision rule used by consumers conjunctive disjunctive lexicographic compensatory all of the choices are correct
all of the choices are correct
all of the brands that a consumer thinks of as potential solutions are known as the awareness set evaluative criteria alternative set preferred set consideration set
awareness set
which type of decision making involves an extensive internal and external information search followed by a complex evaluation of multiple alternatives and significant post purchase evaluation routine decision making nominal decision making extended decision making simple decision making limited decision making
extended decision making
which type of search can involve independent sources, personal sources, marketer-based information, and product experience internal search external search primary search secondary search evoked search
external search
doubt or anxiety regarding a purchase a consumer has made is known as postpurchse worry postpurchase guilt postpurchase dissonance postpurchase shame postpurchase fear
postpurchase dissonance
which of the following is the major reason consumers give for shopping online want product delivered same-day unique merchandise (available online only) price impulse customer service
price
any source of products or services for consumers is referred to as a retail outlet contact point transaction point distribution outlet channel outlet
retail outlet
all those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as situational influence motivators consumption triggers consumption influencers motivational influence
situational influence
a retailer being temporarily out of a particular brand is called whiteouts blackouts stockouts shortage shrinkage
stockouts
which of the following is not a consumption response task definition problem recognition purchase disposition alternative evaluation
task definition
which of the following is a situational characteristic product package temporal perspective demographics social class
temporal perspective
Which disposition alternative is the most widely used by consumers? trade in recycle throw away give away sell
throw away
which of the following is a concern marketing managers have related to problem recognition discovering consumer problems developing the marketing mix to solve consumer problems helping consumers recognize problems suppressing problem recognition among consumers all of these choices are correct
all of the choices are correct
which of the following is a primary source of information available to consumers memory personal sources independent sources marketing sources all of the choices are correct
all of the choices are correct
which of the following is a situation in which consumer behavior occurs communications situation purchase situation usage situation disposition situation all of the choices are correct
all of the choices are correct
which type of consumer choice process involves the use of general attitudes, summary impressions, intuitions, or heuristics, and no attribute-by-attribute comparisons are made at the time of choice affective choice attitude-based choice rational choice attribute-based choice instrumental choice
attitude-based choice
which type of consumer choice process requires the knowledge of specific attributes at the time the choice is made, and it involves attribute-by-attribute comparisons across brands affective choice attitude-based choice rational choice attribute-based choice instrumental choice
attribute-based choice
which of the following are components of the physical environment colors, aromas, music, and crowding normal and expanded usage utilitarian and hedonic product characteristics moods and momentary conditions internal and external influences
colors, aromas, music, and crowing
negative emotions or guilt feelings aroused by the use of a product or a service are referred to as post purchase anxiety consumption guilt consumption anxiety post purchase dissonance consumption dissonance
consumption guilt
the various dimensions, features, or benefits consumers look for in response to a specific problem are called alternatives choices heuristics evaluative criteria motives
evaluative criteria
the brands or products one will evaluate for the solution of a particular consumer problem are called the evoked set evaluative criteria alternative set preferred set awareness set
evoked set
consumers acquiring products through catalogs, telemarketing, direct mail, or computer orders is referred to as outsourcing outlet shopping non-traditional shopping in-home shopping all of the choices are correct
in-home shopping
which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives routine decision making nominal decision making extended decision making simple decision making limited decision making
limited decision making
Past searches, prior personal experiences, and prior low-involvement learning are examples of which source of information? memory personal sources independent sources marketing sources experiential sources
memory
which type of consumer decision making only includes the stages of problem recognition, limited information search, purchase, and limited post purchase behavior? nominal decision making normal decision making limited decision making extended decision making simple decision making
nominal decision making
which of the following is a type of consumer decision making discussed in your text nominal decision making limited decision making extended decision making limited decision making and extended decision making nominal decision making, limited decision making, and extended decision making
nominal decision making, limited decision making, and extended decision making
shoppers who browse and/or purchase in more than one channel are known as channel shoppers super shoppers omni-channel shoppers mobile shoppers none of the choices are correct
omni-channel shoppers
deliberate external search that occurs in the absence of problem and is done both to acquire information for possible later use and because the process itself is pleasurable is known as internal search ongoing search eternal search continuous search perpetual search
ongoing search
friends, family, and others are examples of which source of information memory personal sources independent sources marketing soruces experiential sources
personal sources
what is the first stage of the consumer decision process information search problem recognition alternative evaluation purchase post purchase behavior
problem recognition
which of the following occurs when a consumer actively acquires a product that is not used or used only sparingly relative to its potential use consumption guilt non consumption guilt product nonuse counterfactual thinking prefactual thinking
product nonuse
atmosphere is referred to as __________ when describing a service business such as a hospital, bank, or restaurant landscape servicescape ambiance environment servqual
servicescape
the sum of all the physical features of a retail environment is referred to as the store situation retail ambiance retail surroundings store atmosphere merchandising mix
store atmosphere
brand owned and sold by a specific retail outlet are known as primary brands secondary brands store brands Internal brands limited distribution brands
store brands
Why must manufacturers design products with both the primary purpose and other potential uses in mind? consumers demand it competition requires it to be able to promote secondary uses stringent product liability laws to save on research and development costs
stringent product liability laws
an attribute used to stand for or indicate another attribute is known as a determinant substitute indicator surrogate indicator secondary indicator proxy
surrogate indicator
shoppers who search online and ultimately buy a product at a physical store engage in in-store shopping webrooming showrooming sequential shopping single-channel shopping
webrooming
attribute-based choice requires the knowledge of specific attributes at the time the choice is made attribute-by-attribute comparisons across brands summary impressions the knowledge of specific attributes at the time the choice is made and attribute-by-attribute comparisons across brands all of the choices are correct
the knowledge of specific attributes at the time the choice is made and attribute-by-attribute comparisons across brands