Consumer behavior test 3

decor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the stimulus object are included in which situational characteristic physical surroundings social surroundings temporal perspectives task definition antecedent states

physical surrounding

which of the following is a type of consumer choice process affective choice attitude-based choice attribute based choice affective choice and attitude-based choice affective choice, attitude-based choice, and attribute-based choice

affective choice, attitude-based choice, and attribute-based choice

which of the following is a decision rule used by consumers conjunctive disjunctive lexicographic compensatory all of the choices are correct

all of the choices are correct

all of the brands that a consumer thinks of as potential solutions are known as the awareness set evaluative criteria alternative set preferred set consideration set

awareness set

which type of decision making involves an extensive internal and external information search followed by a complex evaluation of multiple alternatives and significant post purchase evaluation routine decision making nominal decision making extended decision making simple decision making limited decision making

extended decision making

which type of search can involve independent sources, personal sources, marketer-based information, and product experience internal search external search primary search secondary search evoked search

external search

doubt or anxiety regarding a purchase a consumer has made is known as postpurchse worry postpurchase guilt postpurchase dissonance postpurchase shame postpurchase fear

postpurchase dissonance

which of the following is the major reason consumers give for shopping online want product delivered same-day unique merchandise (available online only) price impulse customer service

price

any source of products or services for consumers is referred to as a retail outlet contact point transaction point distribution outlet channel outlet

retail outlet

all those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as situational influence motivators consumption triggers consumption influencers motivational influence

situational influence

a retailer being temporarily out of a particular brand is called whiteouts blackouts stockouts shortage shrinkage

stockouts

which of the following is not a consumption response task definition problem recognition purchase disposition alternative evaluation

task definition

which of the following is a situational characteristic product package temporal perspective demographics social class

temporal perspective

Which disposition alternative is the most widely used by consumers? trade in recycle throw away give away sell

throw away

which of the following is a concern marketing managers have related to problem recognition discovering consumer problems developing the marketing mix to solve consumer problems helping consumers recognize problems suppressing problem recognition among consumers all of these choices are correct

all of the choices are correct

which of the following is a primary source of information available to consumers memory personal sources independent sources marketing sources all of the choices are correct

all of the choices are correct

which of the following is a situation in which consumer behavior occurs communications situation purchase situation usage situation disposition situation all of the choices are correct

all of the choices are correct

which type of consumer choice process involves the use of general attitudes, summary impressions, intuitions, or heuristics, and no attribute-by-attribute comparisons are made at the time of choice affective choice attitude-based choice rational choice attribute-based choice instrumental choice

attitude-based choice

which type of consumer choice process requires the knowledge of specific attributes at the time the choice is made, and it involves attribute-by-attribute comparisons across brands affective choice attitude-based choice rational choice attribute-based choice instrumental choice

attribute-based choice

which of the following are components of the physical environment colors, aromas, music, and crowding normal and expanded usage utilitarian and hedonic product characteristics moods and momentary conditions internal and external influences

colors, aromas, music, and crowing

negative emotions or guilt feelings aroused by the use of a product or a service are referred to as post purchase anxiety consumption guilt consumption anxiety post purchase dissonance consumption dissonance

consumption guilt

the various dimensions, features, or benefits consumers look for in response to a specific problem are called alternatives choices heuristics evaluative criteria motives

evaluative criteria

the brands or products one will evaluate for the solution of a particular consumer problem are called the evoked set evaluative criteria alternative set preferred set awareness set

evoked set

consumers acquiring products through catalogs, telemarketing, direct mail, or computer orders is referred to as outsourcing outlet shopping non-traditional shopping in-home shopping all of the choices are correct

in-home shopping

which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives routine decision making nominal decision making extended decision making simple decision making limited decision making

limited decision making

Past searches, prior personal experiences, and prior low-involvement learning are examples of which source of information? memory personal sources independent sources marketing sources experiential sources

memory

which type of consumer decision making only includes the stages of problem recognition, limited information search, purchase, and limited post purchase behavior? nominal decision making normal decision making limited decision making extended decision making simple decision making

nominal decision making

which of the following is a type of consumer decision making discussed in your text nominal decision making limited decision making extended decision making limited decision making and extended decision making nominal decision making, limited decision making, and extended decision making

nominal decision making, limited decision making, and extended decision making

shoppers who browse and/or purchase in more than one channel are known as channel shoppers super shoppers omni-channel shoppers mobile shoppers none of the choices are correct

omni-channel shoppers

deliberate external search that occurs in the absence of problem and is done both to acquire information for possible later use and because the process itself is pleasurable is known as internal search ongoing search eternal search continuous search perpetual search

ongoing search

friends, family, and others are examples of which source of information memory personal sources independent sources marketing soruces experiential sources

personal sources

what is the first stage of the consumer decision process information search problem recognition alternative evaluation purchase post purchase behavior

problem recognition

which of the following occurs when a consumer actively acquires a product that is not used or used only sparingly relative to its potential use consumption guilt non consumption guilt product nonuse counterfactual thinking prefactual thinking

product nonuse

atmosphere is referred to as __________ when describing a service business such as a hospital, bank, or restaurant landscape servicescape ambiance environment servqual

servicescape

the sum of all the physical features of a retail environment is referred to as the store situation retail ambiance retail surroundings store atmosphere merchandising mix

store atmosphere

brand owned and sold by a specific retail outlet are known as primary brands secondary brands store brands Internal brands limited distribution brands

store brands

Why must manufacturers design products with both the primary purpose and other potential uses in mind? consumers demand it competition requires it to be able to promote secondary uses stringent product liability laws to save on research and development costs

stringent product liability laws

an attribute used to stand for or indicate another attribute is known as a determinant substitute indicator surrogate indicator secondary indicator proxy

surrogate indicator

shoppers who search online and ultimately buy a product at a physical store engage in in-store shopping webrooming showrooming sequential shopping single-channel shopping

webrooming

attribute-based choice requires the knowledge of specific attributes at the time the choice is made attribute-by-attribute comparisons across brands summary impressions the knowledge of specific attributes at the time the choice is made and attribute-by-attribute comparisons across brands all of the choices are correct

the knowledge of specific attributes at the time the choice is made and attribute-by-attribute comparisons across brands