Consumer MARK behavior test 1

To be successful, a product must _____.

A. meet the needs of the target market better than the competition does

Which of the following statements is true regarding ethnic subcultures?

All subculture's are very diverse, and general descriptions do not apply to all of the members.

Which of the following statements is TRUE regarding African American internet usage?

All the above

Which culture has traditionally valued the wisdom that comes with age?

Asian

Malcolm is studying subcultures in the United States. He is trying to identify the subculture that has the highest education levels and median household incomes. Which ethnic group meets these criteria?

Asian Americans

Which of the following statements regarding baby boomers is FALSE?

Asset management is important to this age group, and firms, such as MetLife have developed products and services to meet these needs

Which of the following represent the largest national background of Asian Americans?

Chinese

______ are widely held beliefs that affirm what is desirable

Cultural values

Stephanie is 17 and belongs in the high school drill team. One of her best friends is bobby, the team manager who is openly gay. Which label is appropriate for Stephanie?

Generation Z

According to the census bureau, a person of Cuban, Mexican, Puerto Rican, South or other Spanish culture or origin regardless of race is defined as an

Hispanic

Which of the following statements is true regarding Americans other- oriented value?

Since World War II, Americans have increasingly valued diversity.

Which of the following statements regarding Generation Y is FALSE?

This generation was born between 1995 and 2009.

The degree to which an immigrant has adapted to his or her new culture is called ______

acculturation

Gay consumers, like heterosexuals, vary in terms of....

age ethnicity occupation geographic region

Disney World in Orlando, FL has several theme parks, resorts, restaurants, and stores. Each is intentionally created to offer a memorable event for visitors. For example, the Wilderness Lodge is a large resort hotel on the grounds, and everything within it is made to look like log cabins and pioneer days. Even the casual restaurant has the wait staff dressed in pioneer costumes, and they put on funny little skits when they are waiting on customers. Which of the following best describes what Disney is selling?

an experience

Target customers give 1 percent of a customers purchase to a school of his or her choice if the customer uses a Target Visa Credit card to pay for purchases. Target will also donate .5 percent of all other purchases made on the card. This is an example of

cause-related marketing

Gertrude is 93 years old, but she perceives herself to be about 65 years old. Sixty-five is Gertrude's _____ age.

cognitive age

Which of the following is considered a symbol that has varying meanings across cultures?

colors animals music numbers all of them

Harold is tasked with developing the marketing strategy for his family's business. What should he do first?

conduct a market analysis

A(n) _______ is a person who identifies a need or desire, makes a purchase, and then disposes of a product

consumer

Which of the following describes a population in terms of its size, distribution, and structure?

demographics

Which of the following is a cultural factor that affects consumer behavior and marketing strategy?

demographics values language nonverbal communication all of them

Which of the following statements regarding education is false?

education does not influence how one thinks, makes decisions, and relate to others

Sam has learned that a country to which his company desires to expand places a high value on cleanliness and admires nature immensely. Which category of cultural values does this represent?

environment-oriented

Charmaine is a member of a junior miss organization that teaches young women how to behave in various social situations. She is learning manners, how to carry herself, and appropriate attire for specific situations. Charmaine is learning _____.

etiquette

________ is the process by which decisions that directly or indirectly involve two or more family members are made

family decision making

A ______ has atleast two members related by birth, marriage, or adoption, one of whom is the householder (ie. the one who owns or rents the residence)

family household

While women are vital members of the workforce in the U.S., they are still considered the primary care givers of the children in a family. This represents women's _____ in American society.

gender role

Marketers have responded to Americans' increasing concern for the environment with an approach called _____.

green marketing

two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as

group

Hank and Carol have been married for over 20 years, and in that time they have purchased six automobiles. Hank is the one who usually does all the research and decides what they can afford, while Carol just gets involved when it's time to decide among a few alternatives, and she really only cares about the comfort and styling. Which of the following category of family decision making does this illustrate?

husband-dominant

Which approach to conflict resolution misrepresents the facts in order to win?

impression management

Which of the following is an example of an other-oriented value?

individual/collective

Which of the following is one of the defining characteristics of American society?

individualism

While Katie and Matthew are the children in the family, they do influence the alternatives considered for their family's summer vacation. What role do Katie and Matthew play in this family decision?

influencers

Which type of influence occurs when an individual uses the behaviors and opinions of reference group members as potentially useful bits of information?

informational

Stan has noticed that his car is not working properly and that it is getting expensive to repair. Thus, he gathered his family together to discuss the purchase of a new automobile. In terms of family purchase roles, which one best describes Stan's actions?

initiator

Which of the following is a family purchase role?

initiator information gatherer user purchaser all of them

_____ occurs when individuals or groups make consumption decisions that have negative consequence for their long-run well-being.

injurious consumption

Which of the following is most closely related to verbal communications?

language

Which of the following is not a way that retailers have responded to the needs of the Hispanic Market?

lowering prices on nationally branded products

Which time perspective views time almost as a physical object believing that a person does one thing at a time?

monochronic time perspective

Janet is a 60 year old secretary with a retired husband and 30 year old unemployed son who lives at home. Janet's 90 year old widowed mother May, who is disabled, has lived with the family for six years. May's Social Security and Medicare do not adequately cover her living and medical expenses. Which type of family is represented here?

multigenerational family

Amie usually wears a uniform to her Catholic school, but on the first Friday of every month, students can wear other clothes as long as they bring in something for the church's food bank. Amie loves to shop and has plenty of fashionable clothes, but on these free dress days, she usually wears blue jeans, a T-shirt, and athletic shoes. Her mother asked her why she doesn't wear her nice clothes, and Amie told her that she would be made fun of at school. Which type of influence do the other students have on Amie?

normative

The boundaries that culture sets on behavior are called _____.

norms

Which criterion is NOT used to classify groups?

number of members

Which of the following is the most widely applied single cue we use to initially evaluate and define individuals we meet?

occupation

Which type of community interacts over time around a topic of interest on the Internet?

online community

Which of the following statements regarding age is false?

our age does not shape the media we use

Which of the following is NOT a basic approach that individuals in families use to resolve purchase conflicts after they have arisen?

physical force

Which of the following is NOT generally involved in green marketing?

pricing products lower than the competition

Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group.

primary

Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny decided to order her dress online and just return it if it was not exactly right. This story is an example of how consumer behavior is a(n) ________.

process

Which type of groups presumed perspectives or values are being used by an individual as the basis for his or her current behavior?

reference group

Robert is 15 years old and has recently moved to a new town and therefore, a new high school. He was trying to get accepted by a group of friends. They asked him to a party but said he needs to get his parent's permission. They called him a "mommas boy". The social disapproval of Roberts behavior is called______

sanction

According to the basic marketing concept, a firm exists to

satisfy needs

Carlos was born in the United States to immigrant parents. He has a higher income and education than his father, is more likely to identify himself as an American, speaks Spanish and English fluently, and is less likely to ascribe to traditional values than his parents. According to the Pew Hispanic Center, to which generation of Hispanic adults does Carlos belong?

second-generation adults

Which type of group includes organizations such as professional associations and neighborhood associations that involve relatively weak ties and less frequent interactions among its members?

secondary group

Juan has segmented the market for boats and is currently analyzing each with respect to several factors, such as size, growth rate, competitor strength, fit with company image, distribution available, cost to serve, and risk before deciding which segment to target. Which step of market segmentation is Juan conducting?

selecting an attractive segment(s) to serve

Which of the following was NOT a step in market segmentation?

set budget

A hierarchical division of a society into relatively distinct and homogenous groups with respect to attitudes, values, and lifestyles is known as

social class system

_____ is done to enhance the welfare of individuals or society without direct benefit to a firm.

social marketing

Which of the following is a societal outcome of marketing strategy and consumer behavior?

social welfare

A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n) _____.

subculture

the degree to which an individual behaves in a manner unique to a subculture depends on _____

the extent to which the individual identifies with that subculture

A shift from a focus on sensual gratification to abstinence in America would most likely affect _____.

the types of advertising themes used

Barry and Laurie have been married for almost twenty years, and this is the first marriage for both of them. They have two children living at home. Which type of family is this?

traditional family

normative influence is sometimes referred to as

utilitarian influence

Clara had an unpleasant experience at a local restaurant at lunch one day. She went back to work and told all her coworkers about this experience, and many of them said they would never go back to that restaurant. Which type of communication is this an example of?

word-of-mouth

Which social class consists of skilled and semi-skilled factory, service, and sales workers?

working class