Content

What is meta content?

- Content about content - Behind-the-scenes content that tells browsers and search engines how to interpret content

What is the content strategy process?

1. Audit 2. Strategy 3. Plan 4. Create 5. Maintain

What are the parts of the hamburger in relation to strategy?

Audience: The MEAT of your strategy. for substance, invest the time to understand the information needs of your audience Content theme: the gooey, tasty information goodness that melts over your audience. relevant content sticks Voice & Tone: the SAUCE! the flavour and personality of your content will depend on things like culture and industry Content format: the MIX! of content condiments that add texture and variety to your strategy Bun: your DIGITAL CHANNELS provide the platform for your content strategy and hold it all together

What is content strategy?

Plans for the creation, publication, and governance of useful, usable content

What is content?

Substance/everything that conveys meaning - Text, graphics, video, audio - Pictures, words, sounds - Information and experiences that provide value for an end-user - Contextualized data

what is Inbound marketing vs. Outbound marketing?

Inbound marketing: attracting traffic, converting visitors into leads, converting leads into sales, turning customers into repeat higher margin customers, analysyzing for continuous improvement - they "EARN THEIR WAY IN" Outbound marketing: only used by inbound marketers to refer to what ISNT inbound marketing (traditional marketing communications or interruption marketing)

What is the difference between content strategy and content marketing?

Content Strategy: - A field of practice (planning, creating, evaluating) - A business asset to be managed - Content strategist ensures that story, language and management processes work consistently and efficiently across multiple teams, languages, and every publication the brand leverages Content Marketing: - Content for marketing such as branded content, advertising, support/customer service - Content as a product such as advertising driven (ad-supported blog), subscription based (NYT) - the content marketer draws the story and plans the channels that will be used to develop the customer relationship with the brand