Cruises

Contemporary Luxury Premium

CLIA divides the cruise lines into three types: -_____________________ -____________ -________________ depends upon quality, service, amenities, and itineraries

Costa Concordia power; pooped Anthem of the Seas costa; robot MSC; bahamas

Cruises in the News: ____________________ (tipped) Cruise ship lost ________ and people __________ all over deck ________________________ cruise ship turns around to avoid another storm in Atlantic cool things such as virtual reality rooms in cruises now, ________ cruises have ________ staff, and _______ cruises to develop private island in the _____________

limited smaller transportation senior citizens passenger railroads; autos

Historic View: -Historically, cruises were for people to sit in a deck chair and eat 24 hours a day -Destinations were ___________ -Ships were dramatically __________ -Many early cruises were for ____________________________ -Up until the 1960s, recreational cruising was considered a vacation option for ____________________ -Originally started as _________________ ships -Re-marketed as "cruises" to compete with _____________ and ___________

"Love Boat" seniors children's Carnival affordable

Historic View: -The "_______________" effect (now people want to cruise) -Redefined the way that people cruised -Now, not a "___________ only" experience -Had to add _____________ activities -Creation of the ________________ Cruise Line "Fun Ship" (Carnival brand came and cruises became _____________________ for everyone)

Air conditioned New England; Canada; Miami; Nassau

Eastern Steamship Company's : SS Yarmouth: -Built in 1926 -Scrapped in 1979 -Held 365 passengers -It was ____________________! -Sailed from ___________________ & ____________ to __________ and ___________

Carnival; Royal Caribbean Carnival

Major Cruise Lines: Carnival Cruises - 24 Celebrity Cruises - 12 Costa Cruises - 15 Cunard Cruises - 3 Holland America - 15 Norwegian Cruise - 12 Princess Cruises - 17 Royal Caribbean - 22 (the two major competing cruise lines are _____________ and ____________________) (they are at the same level in terms of how many passengers board their ships, but ____________ makes more money)

worldwide

MAJOR growth in _________________ passengers carried over the years

Alcoholic Shopping Photo Health spas excursions Tipping

Not Included: -Some people have the misconception that everything is included in the price -It is important to clarify in advance what is not included: -_____________ beverages -________________ -_________ -__________________ -Shore _________________ -_____________ (usually, they put the tip in the bill already, so people end up tipping twice)

flights

Pricing: The price of the cruise traditionally includes: -Accommodations -Meals and in-between snacks -Entertainment -Lectures -Social functions -Use of a ship's facilities, including entry into the casino and fitness centers -Sometimes, the price also includes the price of __________ to the ship and transfers (The RFID bracelets are not just for customers' convenience, the crew can also track where customers are going so they can see how to better serve their customers

private baths Tampa; Key West; Havana Miami; Havana

SS Florida: -Owned by P&O -196 Cabins (only 42 with ___________________) -Sailed from _____________ to _______________ then _____________ -Later just from ___________ to _____________ -Scrapped in 1966 ("Showboat" term came from brochures)

Cruise Lines International Association (CLIA)

Industry Association: -The ________________________________________ is the world's premier cruise marketing and training association, comprising 26 major cruise lines serving North America with a combined 215 ships (if you want to work in cruising, be a member of the CLIA)

steam liners Lusitania; Mauretania fastest; largest; luxurious Ritz-Carlton hotels

Interesting Facts: -Shipping companies created large ___________________ as transportation -Contained swimming pool, Turkish bath, squash court, on-board telephones, a gymnasium, barber shop, library -Original idea came from White Star chairman J. Bruce Ismay's discussion with American JP Morgan (controller of White Star's parent corp) -Idea was to compete with Cunard's _____________ and ________________ (fastest passengers ships -Wanted it not to be ______________ but _____________ and most _________________ -Design inspiration came from the _____________________________

fastest guest

Introduction to the Industry: -One of the ___________ growing segments of the travel industry -More than 17.2 million people took a cruise vacation in 2012 -The cruise industry's growth is also reflected in its expanding _________ capacity -2000-2013, there were 467 new cruise ships built -2013-2015, there will be 19 new cruise ships built

"ancestors" transportation Europe; New World J. P. Morgan; White Star Line

Titanic, etc. these ships were the "___________________" of cruising it wasn't much what we know as cruising now they were for _________________ transported people from __________ to the _________________ had activities to do along the way like food, entertainment... idea for cruises came from _________________ (business/finance guy) and ________________ guy

Entertainment Dining Accommodations Green Ships River New

Trends: -To remain competitive, cruise companies are improving their service offerings in the areas of: -________________________________ -____________ -_______________________ -The future ships will have multi-hull designs with double skin to save energy -_____________________ -__________ Cruising -_______ technology

young

Summary: -Cruising is a relatively ____________ industry compared to other segments of hospitality -Cruise ships have gotten larger and more diverse in their service offering -There are career opportunities similar to those found in other areas in hospitality and tourism -New health and safety policies will dominate industry

"The Love Boat"

The show "________________" (show in the 70's) changed the way people vacationed

cheaper

most cruise ships prefer to hire people from foreign countries; they don't fly the American flag they fly a cheaper flag for cheaper minimum wage requirements foreign employees are _____________

Havana; Miami; Cape Cod

early destinations were ___________ and ___________ (____________ in Massachusetts to Miami)

North America

____________________ are the biggest percentage of cruisers (13,037,000) Europe has 5,762,000 altogether every other continent combined has 3,448,000 (north Americans cruise the most)

"Stateroom" "Berths"

Cabins: -All modern ships have passengers' cabins above water line -Cabin may be called "_______________" -Beds are called "__________" -Prices for cabins vary depending on level, size, and amenities

hotel manager Chief purser Cruise director Chief steward

Captain is head (like GM is for hotels) the engine department, deck department, and hotel department engine department: chief engineer, second engineer, and third engineer (also there is an AC engineer) deck department: first officer, second officer, third officer hotel department: hotel director is in charge. Under is F&B Manager/head chef, chief housekeeping, chief purser, casino manager, concessions, and cruise director F&B Manager/head chef: Asst. F&B Manager/head chef, then head waiter, waiter, bartender, and bar back Chief housekeeping: Asst. Chief housekeeping, then housekeeping/cabin steward Chief Purser: First Purser, Second Purser, Third Purser Concessions: Gift Shop Manager and Salon Manager Cruise Director: in charge of Music Director, Asst. Cruise Director, and Youth Staff Director Music Director: then band members, and dancers Asst. Cruise Director: then cruise staff Youth Staff Director: then Youth Staff

convenience

Careers: -All the cruise ships except one are registered in other countries such as Panama and Liberia -Flag of _______________________________ -When flying a "flag of convenience" of another country, the cruise line does not have to follow United States' standards in regard to taxes and minimum wage requirements

living minimum

Careers: -Oftentimes the crew shares ___________ accommodations -Might seem glamorous, but involves many hours of work per day -Travel opportunity -Living expenses kept to ___________ (meals and lodging free) -Work with a diverse workforce -Added tips

hotel manager Chief purser Cruise director Chief steward

Careers: -The top position in the rooms department is the ________________ -________________ is responsible for personnel services and accounting -__________________ is responsible for ensuring that guests are enjoying themselves -________________ is in charge of guest accommodations

"The Pride of America" American

Careers: -Traditionally, cruise lines tend to hire residents from less-developed countries for positions such as waiters, cabin stewards, and bartenders, because residents from those countries are willing to work for less pay than Americans -Norwegian's "_______________________," was the first ocean-going passenger vessel in nearly 50 years to sail under the _____________ flag

Ship; Land

Careers: -________ or _________-based -Jobs are expected to grow -Onboard ship jobs are similar to other areas of hospitality -Hotels -Restaurants -Casinos -Entertainers

executive chef director; maitre d 6

Careers: -top position in restaurant is ___________________ -Food & beverage ___________ and the ______________ report to executive chef -Many cruise lines promote from within, an employee may start as child's activities director and work his or her way up to cruise director -Most workers sign contracts for ____ months

value; piece of mind

Why People Cruise: -Cruise represents both _________ and __________________ (people do everything for you, everything is taken care of) -A cruise can eliminate the hassles of paying for meals and entertainment and deciding where to eat -Allows passengers to pack and unpack once -Security in knowing that everything is taken care of -Cashless environment -Brings together all hospitality aspects into one vacation (food & beverage, entertainment, casinos, lodging