DAC1 CHAPTER 13

disintermediation

Occurs when a business sells direct to the customer online and cuts out the intermediary.

PERSONALIZATION

Occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person.

long tail

Referring to the tail of a typical sales curve.

disruptive technology

1. A new way of doing things that initially does not meet the needs of existing customers. 2. Enters the market place on the low end. 3. Tends to open new markets and destroy old ones.

World Wide Web (WWW)

A global hypertext system that uses the Internet as its transport mechanism. (Only one part of the internet used to correlate and disseminate information)

Internet

A global public network of computer networks that pass information from one to another using common computer protocols. (includes WWW, email. etc)

mass customization

Ability of an organization to give its customers the opportunity to tailor its products or services to the customers' specifications.

intermediary

Agent, software, or business that brings buyers and sellers together to provide a trading infrastructure to enhance ebusiness.

web browser

Allows users to access the WWW.

clickstream data

Exact pattern of a consumer's navigation through a site (number of page views, length of stay, dates and times visited. demographics, shopping cart, etc.

hypertext markup language (HTML)

Links documents allowing users to move from one to another simply by clicking on a hotspot or link.

interactivity

Measures the visitor interactions with the target ad.

paradigm shift

Occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave

digital Darwinism

Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction

sustaining technology

Produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

Web 1.0

Refers to the World Wide Web during its first few years of operation between 1991 and 2003.

cybermediation

Refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness.

information richness

Refers to the depth and breadth of information transferred between customers and businesses.

universal resource locator (URL)

The address of a file or resource on the web such as <a class="externallink" href="http://www.apple.com" target="_blank" id="id_0077637968_001_024394c">www.apple.com</a>.

ecommerce

The buying and selling of goods and services over the Internet.

ebusiness

The conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners.

reintermediation

Using the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways.

click-through

a count of the number of people who visit one site and click on an ad that takes them to an advertiser's site.

cookie

a small file deposited on a hard drive by a website containing information about customers and their browsing activities.

pop-up ad

a small web page containing an ad that appears outside to the current website loaded in the browser.

Viral marketing

a technique that induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect.

unique visitor

a visitor who can be recognized and counted only once within a given period.

associate (affiliate) program

allows a business to generate commissions or referral fees when a customer visiting its website clicks on a link to another merchant's website. (i.e. customer clicks on a banner ad.)

banner ad

an advertisement box running across a website .

identified vistior

an id is available the allows a user to be tracked across multiple visits to websites

visual communication

communicating through pictures (like on Pinterest)

innovators delimma

discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners and stakeholders.

unidentified vistior

no information is available about a visitor on a website.

stickiness

the length of time a visitor spends on a website

visit depth

the number of unique pages a visitor is exposed to during a single visit to a website

raw visit depth

the total number of pages a visitor is exposed to during a single visit to a website.