DECA Marketing 2024 practice exam

Which of the following would probably use a longer channel of distribution than the others:

A bottle of shampoo

Which is an example of a pull sales promotion strategy:

A buy one, get one free deal

What information should be shared immediately with all staff:

A customer has complained about the service they recieved

Informational management professionals carry an important responsibility for ensuring that their company has its records in order in case of:

A financial audit by the government

Todd recently purchased a mountain bike from ABC Company. After two weeks of normal use, the frame broke. ABC had promised Todd that it would refund his entire purchase price if the bike did not perform as expected. This promise would be classified as:

A guarantee

UNISYS Corporation offers training with the computer systems and software the company sells to businesses. The training is an example of:

A product-related service

What could cause a legal issue associated with information management:

Accidentally emailing a client's personal information to others

Which of the following is a way that businesses can include consumer protection as part of product/service management:

Accurate labeling

Which of the following statements is true about an employee's role in meeting organizational goals:

An employee's performance goals should align with the organization's overall goals

Surveys are excellent tools for data collection because they:

Are easy to analyze

When products and services are managed ethically, customers:

Are generally free from harm and satisfied with their purchases

A hiring director at an engineering firm rarely hires women, even though many women apply to work there, because he doesn't feel that they are as skilled as male employees. This hiring director is exhibiting a(n):

Bias

To gain a competitive advantage, a business carefully selects channel members and trains them to provide customers with superior expertise and service. This business is positioning its products by focusing on:

Channel differentiation

The total number of members in a channel is called:

Channel length

A marketing survey that contains questions that are to be answered on a scale of 1 to 5, with 1 being the worst and 5 being the best, is an example of:

Coding

Because of a major trade alliance, businesses in certain countries lower prices and offer new products to face off against businesses in other countries. This is an example of how trade alliances can lead to:

Competition

If marketers don't have enough secondary data available to meet the company's needs, they must:

Conduct primary research

Word-of-mouth marketing is based on the idea that:

Consumers trust each other more than brands

Which of the following is a reason why someone might have trouble adapting to new circumstances:

Contentment

What is a type of branding that differentiates an organization from its competitors:

Corporate

PetFast pet store is known for its low prices and great value. The store frequently advertises its weekly sales, during which customers can get bulk pet foods for discounted prices. This is an example of:

Corporate positioning

A salesperson's most accessible resource person for product information is usually a(n):

Coworker

One of the purposes of the situational analysis component of a marketing plan is to determine a business's:

Current weaknesses

When a business's salespeople take time to discover their customer's needs, the business is likely to benefit because:

Customers tend to return fewer products

In what stage of a product's life cycle would a company spend the least amount of money on promoting the product?

Declining

Marcy is ready to buy a new computer, and she has saved up enough money to buy the model she wants. This is an example of:

Demand

What type of media may include catalogs?

Direct mail

The Smith company decides to ship its products by truck rather than air so it can keep its prices lower than its major competitor. This is an example of a pricing decision that is influenced by:

Distribution channels

It's important to ________ all of the corrections you make during a project

Document

A business's selling policies are beneficial to customers when they:

Ensure that all customers are treated fairly

When a big manufacturer holds a large share of the market, and it prohibits all of its dealers from carrying its competitors' products, the manufacturer is engaging in an illegal activity called:

Exclusive dealing

Joseph is working on a marketing-research project for his company. To gain insight into industry trends, he consults trade association reports and databases. What type of data is Joseph collecting?

External data

The final deliverable of your project is choosing a name for your company's new product. Which of the following tasks is most likely outside the project's scope:

Generating potential names for future products

Walter's Waterland Amusement Park mailed discount coupons to all the people who moved into the area during the past year. The company has targeted a market based on:

Geographics

What types of duties do customer service professionals often perform?

Handling complaints

What question does establishing a sampling plan for a research project answer?

How many people to survey

All existing goods and services began with a(n):

Idea

One of the main reasons that companies gather marketing information is to be able to:

Increase sales and profits

One way promotional activities directly benefit businesses is:

Increased product sales

One way that the GDP can be increased is by:

Increasing labor and capital resources

In a free-enterprise economic system, promotional practices are often subject to regulation by governmental systems, consumer groups, and:

Industry organizations

What is the most significant reason why marketing research is important to businesses?

It contributes to business success

What does a salesperson need to do to be successful in selling?

Learn the features unique to the brands they sell

A member of a sales team said, "Our sales always decline this time of year. We just need to wait a few months until they pick up again." What barrier to creativity is the sales-team member exhibiting?

Limiting code of behavior

Effective collaboration between supply chain partners will most likely result in:

Lower warehousing costs

Widget Industries is a new company that is coming out with a new product. A similar product is in the market but has not yet caught on with most consumers. Widget Industries should price its product _______ than its competitors in an attempt to ____________

Lower, gain as much of the market as possible

Which is an example of direct mail:

Mailing a brochure to a consumer's home

When writing informational messages, business employees should explain the situation and include sufficient data for the recipient to be able to:

Make a decision

To be effective in developing relationships with customers, the service that salespeople provide must:

Meet customers' needs

Technology is important to the product/service management function because it helps a business:

Monitor inventory

Susie is not happy with her job because her coworkers are always telling her she doesn't do her share of the work. Susie's feelings are the result of:

Negative feedback

A pharmaceutical company accidentally included a mildly poisonous substance in a popular OTC drug. As a result, many users got sick and the company was faced with a lawsuit. Which tort was most likely cited as a reason for the lawsuit?

Negligence

Many teenagers begin searching for their first jobs by contacting:

Neighborhood businesses

An advantage to retailers of offering credit is that credit customers:

Often buy impulse items more freely

Businesses can retrieve external marketing data by accessing:

Online-based information services

Which of the following is a characteristic of good coaches:

Patience

A business informing customers about the new, free services being offered is an example of:

Patronage promotion

Which of the following is a true statement about safety hazards in the workplace:

Personal habits can create safety hazards

Ryan goes to the grocery store every week and buys food to feed his family. Ryan's purchases are most likely driven by which need in Maslow's hierarchy of needs?

Physiological

When an individual invests in a mutual fund, they are:

Pooling their money with other investors

A company starts marketing its workout clothes as everyday wear. This is an example of:

Positioning innovation

The Cole Company deliberately set its prices very low to drive its primary competitor out of business. This is an example of an unethical practice called:

Predatory pricing

What type of business policy is most likely to attract customers to the business?

Product

An insurance company offers customers a discount when they purchase both a homeowners policy and an automobile policy. The deal benefits customers by providing them with two needed products for less; it benefits the company by bringing in more customers and encouraging more sales. This is an example of:

Product bundling

Illustrations used in a supermarket's print ads are examples of illustrations that focus on the:

Product itself

The way in which a business makes changes in the amount or type of goods or services it offers is known as its:

Product-mix strategy

Businesses that deliberately interpret marketing information inaccurately and present those findings to consumers may be guilty of using that information in an unethical way to:

Promote products

Marketers use data to determine that they want to create messages that appeal to a younger target market. This is part of an overall:

Promotional strategy

When Elliot was tabulating marketing research data, he transposed some numbers as he was converting raw data into numerical values. What type of error occurred?

Recording

Environmental regulations are often developed to encourage businesses to participate in:

Recycling programs

A situation analysis reveals that Pullman Industries will need to increase its minimum wage to $9.30 per hour in three months or face severe government fines for noncompliance. This is an example of a ________ factor that affects businesses

Regulatory

Accepting blame for failure and credit for success is an indication of a person's:

Responsibility

What information should a business provide its suppliers to ensure that products will be available to meet demand?

Sales forecast

When a customer buying an appliance, piece of electronics, or vehicle asks questions about repairs, the salesperson should explain features and benefits relating to its:

Service and warranty

How research will be conducted depends on a business's:

Size and resources

Akua is in charge of supervising the entire process of getting products into the marketplace, otherwise known as the flow of goods. Akua's job title is most likely:

Supply chain manager

What research design would be best suited to determine the reach of an advertisement in a particular target market:

Survey

To promote its summer menu, Danielle's Diner plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?

Tactic

When developing promotional activities, a business should consider how to accomplish its goal of attracting consumer attention in an effective and ______ way

Tasteful

Your annual income, inheritance, and money from the sale of an asset are all considered events that contribute toward:

Tax liability

Which of the following makes globalization more difficult:

Terrorist threats

What is likely to happen if a company has sunk costs associated with a poor decision?

The company will look for proof to justify its decision

Using a table to present or summarize data in a written document is most appropriate when:

The data are too complex to describe in the body of the text

A foreign business legally obtains a license to make products, then sells them for low prices to businesses in the country where the license originated. This is an example of:

The gray market

What is the purpose of a code of ethics?

To act as a framework for ethical decision making

What is typically the primary purpose of an introduction during a presentation?

To gain the audience's attention

Why do businesses want to meet quality standards?

To reduce costs

What should researchers consider when evaluating the design of questionnaires?

Types of questions

Bar code symbols that are scanned into computers and used to identify and total information such as the selling prices for products are also called:

Universal Product Codes

It's helpful to look at problems with difficult customers as:

Unresolved opportunities

Thomas wants to change the word 'develop' to the word 'create' in several places throughout his document. The quickest way to make these changes is by:

Using the find and replace function

What might result if a manufacturer begins to sell directly to large businesses rather than through traditional wholesalers?

Vertical channel conflict

To write text on your web page, you need to use:

Web-editing software

How do supply and demand interact to influence price?

When supply exceeds demand, producers will lower prices to sell excess supply

Which of the following is a question that the marketing-information management function can help businesses answer:

Where are customers located?

Which of the following is a decision a company might make during the decline stage of the product life cycle:

Whether to change the product

Ann has until the end of the day to collect research for a report. Now it is mid-afternoon, and three coworkers have come into her office to ask for help with work-related problems. Ann is starting to panic, wondering if she will have the research done by her deadline. In this situation, Ann's source of stress is related to:

Work interruptions

Which of the following is a belief you should have about your own behavior if you want to be assertive:

You have the right to choose the way you respond to your circumstances

To determine your personal vision, you must first consider:

Your values