DESIGN HISTORY MIDTERM pt 2
New Typography
A term that came to identify the new, Bauhaus-inspired approaches to graphic design. Its chief German proponent, Jan Tschichold, designed typefaces that emphasized clarity.
De Stijl
Dutch, "the style"; an artistic movement associated with a group of early 20th-century Dutch painters who used rectangular forms and primary colors in their works and who believed that art should have spiritual values and a social purpose.
Paris exhibition 1925
The International Exhibition of Modern Decorative and Industrial Arts was a World's fair held in Paris. The program for the Exhibition made it clear that it was intended to be a celebration of modernism, not of historical styles. It was declared to be "open to all manufacturers whose products are artistic in character and show clearly modern tendencies."
Joost Schmidt
designed Bauhaus exhibition poster
Ruhlman
designed Grand Salon for a Collector
Piet Zwart
designed NFK Cableworks Catalogue
Gerrit Rietveld
designed Schroder House interior
Rodchenko
designed Soviet Worker's Club at 1925 Paris Exposition
A.M. Cassandre
designed poster for L'Atlantique
Bauhaus Workshops
no ornamentation, form follows function. flat roofs, very open, a lot of light. all artistic disciplines were to be unified for general exploration
Russian constructivism
time period
1923, German constructivism
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1925, De Stijl (Dutch constructivism)
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1925, French art deco
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1928, New Typography
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1931, art deco
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