DESIGN HISTORY MIDTERM pt 2

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New Typography

A term that came to identify the new, Bauhaus-inspired approaches to graphic design. Its chief German proponent, Jan Tschichold, designed typefaces that emphasized clarity.

De Stijl

Dutch, "the style"; an artistic movement associated with a group of early 20th-century Dutch painters who used rectangular forms and primary colors in their works and who believed that art should have spiritual values and a social purpose.

Paris exhibition 1925

The International Exhibition of Modern Decorative and Industrial Arts was a World's fair held in Paris. The program for the Exhibition made it clear that it was intended to be a celebration of modernism, not of historical styles. It was declared to be "open to all manufacturers whose products are artistic in character and show clearly modern tendencies."

Joost Schmidt

designed Bauhaus exhibition poster

Ruhlman

designed Grand Salon for a Collector

Piet Zwart

designed NFK Cableworks Catalogue

Gerrit Rietveld

designed Schroder House interior

Rodchenko

designed Soviet Worker's Club at 1925 Paris Exposition

A.M. Cassandre

designed poster for L'Atlantique

Bauhaus Workshops

no ornamentation, form follows function. flat roofs, very open, a lot of light. all artistic disciplines were to be unified for general exploration

Russian constructivism

time period

1923, German constructivism

what is the date

1925, De Stijl (Dutch constructivism)

what is the date

1925, French art deco

what is the date

1928, New Typography

what is the date

1931, art deco

what is the date


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