Digital Media uCertify
A small local hospital is updating their privacy policies. They will be posting them on the hospital website for visitors to download or read in the browser. Which format should the files be saved in to reach the most people?
Molly is putting expense report guidelines on the website that only employees can access. When employees click on the hyperlink, she wants the file to open in a universal format. She also wants users to have the option to download the file. Which file format should she use for the document?
The Marketing Team has hired a photographer to record video on the new product line. The target audience is mainly on social media. As a result, the video settings should be optimized for mobile devices. Which setting should be used for the resolution?
1080p
Fitz has been asked to create a flexible two-page layout based on the golden ratio. What percentages should he use for the larger and smaller columns, respectively?
162% and 38%
Company A will be using bumper commercials on YouTube to promote their brand. What should be the maximum length for the commercials?
6 seconds
Layla is creating her own video studio in her house. Her budget is very small. Which equipment is necessary for a video studio regardless of the budget?
A camera tripod and the right camera
Judy has been asked to create a few static elements for the product webpage. Which of the following can she use?
A paragraph of text
Jim has been asked to save 20 audio files in a lossless format that works only on Apple devices.
ALAC
Cole is going to a webinar on creating vector graphics. He has been asked to evaluate the company hosting the webinar as a source of training videos. What software will Cole likely hear much about in the webinar?
Adobe Illustrator
Milo needs to optimize 20 images before they are posted on social media. He plans to use the smallest color palette possible along with a format that supports lossy compression. Which of the following will he likely use?
Adobe Photoshop
Sani wants to purchase a paint-type application to learn how to create his own graphics. Which of the following is a common paint-type software in the industry?
Adobe Photoshop
Jennifer is a new social media influencer. She is in the process of gathering digital images to post. She is not technical so she asks a friend where she should store her assets. Which of the following would be the best recommendation?
An image-hosting site
Henri is the project manager for the cultural video that will be shown at the success of the project. What can he do to ensure the video meets the expectations of the stakeholders who are funding this project?
Ask clarifying questions from the key stakeholders at the very beginning of the project
Pedro joined a webinar on artificial intelligence (AI) and closed captioning. He was happy to hear how machine language is being used to create captions. How will this benefit video teams in the future?
Auto captioning will increase accuracy and shorten the amount of time to generate captions.
Mandy has been asked to rework the About Us webpage. Board members have recently complained about the page and felt too much heavy text was used with images of the leadership team and board members. What goal should Mandy have when she redesigns the webpage?
Balance and a relationship between elements
Ben has been asked to prepare the audio recorder using standard settings. Which of the following will he use?
Bit Depth: 16 unit
Ella has been asked to review the company's website and make recommendations for the next version. What should she closely examine when doing her review?
Bounce rates for the website
Mark is preparing a presentation for the board of directors. He knows the group is very formal, appreciated data tied to objectives, but can get bored easily. He has created an outline for the presentation and now must begin the design process. Which of the following would be good for him to include?
Charts and graphs illustrating the data
Nadia is overwhelmed with a presentaiton she must create. What can she do to feel like she is creating a good presentation?
Clarify the topic and develop an outline of three major points
Salma is the project manager of a team of young professionals. Each member is very talented in their skill area, but a few have never been on a project team before. Salma knows that the team will run into several problems that can create frustration. What leadership skill can Slama use that will help the team members get past these hurdles?
Coach the team as obstacles come up during the project
Amelia is surfing the web. Which strategy will help retain Amelia on a new website for longer than 15 seconds?
Concise messaging
Randy is drafting a budget for a video promotion. He has no experience in this and asked his manager what type of items belong in the budget. How would his manager respond?
Cost per task, hardware, software licenses, location rental fees.
Company A creates learning videos. They want to do a campaign on graphic organizers. What strategy would help visitors understand the value of this tool?
Create a short animation of the concept to post on the web or social media.
Minnie has been asked to create awareness of an important product release due to come out next month. She has created a video to post on the company's social media accounts. What is the next step that she should take?
Create closed captions for the video.
It is very important that the social media team produce high quality videos for next year's campaigns. Sales have been down, and these campaigns are viewed as an important strategy for increasing sales. What can the social media team do to help produce quality videos?
Create consistent documents for all videos by using templates for each document type
A ski resort is creating a promotional video to generate excitement for the coming winter. Their goal is to have 20% new visitors this winter. They want an introduction that grabs the viewer's attention so that they want to learn more about the resort. What type of strategy is this?
Curiosity gap
Julie is creating a video on Extreme Weather Recovery for the town. Leaders want citizens to be prepared if a disaster strikes. At the start of the video, she used footage of a large tornado hitting a town in another state. The video then showed the town two years later functioning as normal because they were prepared for a disaster. What content strategy did Julie use in her introduction?
Curiosity gap
Miko is learning how to write digital content. She is learning that it is important to use emotion to stimulate interest and create a desire in the audience to learn more. What concept is she learning about?
Curiosity gap
The marketing team has used organic advertising on social media. They want to use paid advertising posts in the campaign that contain links to the company's website. What will this accomplish?
Drive traffic to the company's website.
Samson has been asked to do major edits of old video footage stored on videotape. What must he do to be able to rearrange sections of the video?
Dub the videotape to a new format supported by non-linear editing and make the needed edits
Nora is drafting a budget to discuss with the project team. She wants to finish the details and send it to the stakeholders for approval by the end of the meeting. What does she need from each team member that she can't provide by herself or another department?
Duration of tasks
The law says that Mary can fire Tom because he stole supplies from the office. On the other hand, Tom is very sorry. His wife was laid off and his children needed supplies to do homework. This is the very first time Tom did this and he asked to be put on probation instead of being let go. Leadership says they will support whatever decision Mary makes. What type of decision is Mary making?
Ethical
Sabra's team is refining their multimedia guidelines for a mobile audience. Most of their multimedia is posted on the social media sites. Videos are used to address a frequently asked questions. Since these videos are streamed, what must be considered when determining content.
File size and method of access
Sam knows the process for creating videos must be improved. He decides to use the Data-Driven Decision Making (DDDM) method to create a course of action. In which phase will he identify what should be asked during this process?
Formulating key questions
Lynn is creating an animated image for the corporate website. Which of the following formats will he save the file in?
GIF 89a
Sheri just hired a second video editor for the promotion video project. what step did she take to ensure her budget stays on track?
Get approval from those who fund the budget and then modify the budget to accommodate the new expense.
Sue's manager wants the webpage to have low bounce rates. She asks Sue to put her efforts on the elements that are most efficient for communicating. Which of the following will Sue focus on?
Headlines, subtitles, or slogans
Susan works for Company XYZ as a multimedia support technician. She is struggling with sleeping at night because of her anxiety. Which of the following should she examine and look to do better at?
Her current practice for managing time and how she can use her calendar more effectively
Which of the following statements is true about color depth?
High color depth produces more intense colors and will increase the file size
Missy is the project manager for a website project for the local zoo. The current site needs to be updated to work better on mobile devices. Which of the following will be an important requirement as a result of this goal?
Image file size must be small
Sue's project team is identifying common web accessibility mistakes. Which of the following should be on their list and is easy to fix?
Images with no alternative text
Edwardo has been asked by his manager to find ways to reduce the bounce rate on the company's home page. Which of the following should Edwardo include in his recommendations?
Increase the presence of multimedia on the home page.
Joy is the project manager for a multimedia campaign that will have five short videos containing new brand images. The cost of this campaign will be very high and take over a year to create. Joy is meeting with the stakeholders to ask why the company wants to do this project. She wants to be sure the vision is clear and everyone is on the same page. What phase is the project in?
Initiate
The graphics team often needs to send draft image files to marketing for approval. However, they don't want marketing to post these draft images. What can they do to still share files but keep the draft images from being posted on the web?
Insert a watermark on the draft images before they are sent
Molly is managing the testing for a new website being created. She is defining requirements for the test lab. She has already set up systems with different operating systems. These include desktops, laptops, and mobile devices. What else should she do to have a good test lab?
Install multiple browsers of current and past versions
Why is a favicon a critical component of a company's brand?
It assists the visitor in knowing they are on the right website as they use the navigation
Maggie wants the social media team to standardize the MP3 format for audio. Currently, there are a variety of audio formats posted on the company's social media site. What benefit does this format offer?
It is a lossy format that creates a very small file size.
Nichelle has been asked to create a presentation on a new park proposal. The presentation will be given to the town's mayor and city council. She has two great stories that she will share to make the presentation memorable. What can she do to provide facts that will justify the cost?
Locate two or more sources of quantitative data and present the data in chart form
Macey is preparing a presentation for teens on image editing and formats. She has a slide or two covering lossless and lossy audio. How can she describe the difference?
Lossless compression is like a pool that never has a leak. It is always functioning exactly right. Lossy compression is a pool with a tiny leak. It can be swum in but over time the pool will lose too much water.
The marketing team is creating a video for the website. They contracted a third party to film and edit the video. Marketing received an email asking what format they wanted the movie to be exported in. What should be their response?
MP4
Rachel is taking a photography class. Her instructor encourages her to adjust the lighting and depth on her pictures. Rachel decides to experiment with the F-stop of F16. What will this do?
Make the aperture smaller which will darken the image
Isla was asked to locate all the images of birds that have the .png file extension on the company's media server. Isla's search created a result of 20 images. The media team knows there are at least 50 images that meet the criteria. Isla reviewed her search criteria and verified it was correct. She received the same results a second time. What is likely the problem.
Metadata was applied wrong or is missing on images
Carlos wants to do a job shadow on someone that is creative and works with clients on multimedia projects. He wants to learn more about their key skills. What type of job role should he set up to shadow?
Multimedia specialist
Cindy is creating a slide deck on a gold mine that is just outside the town. She is speaking to politicians soon asking for the mine to become a national historic landmark. She found images of the mine dated 1928 in public domains. Are there risks to her for using these images without contacting a copyright owner?
No. Public domain images are copyright-free
John is frustrated with the new product webpage. The images used on the webpage are loading slowly. What is the best approach to fixing the problem?
Optimize the images
Ben has been asked to create a raster image using lossless compression. The image is part of the new promotion and will be used often on the web. Which format should Ben us?
PNG
Raffi must use a raster image format on the website that reproduces accurately to the original. What image format will he use?
PNG
The video and audio technicians just finished their editing tasks. The video is now ready to be published and distributed. What phase of the project are they currently in?
Post-production
Bella finds and secures locations for filming the new movie. Which phase of the project will she complete this task?
Pre-production phase
Marco went on a two-day job shadow at a large company. He participated in project meetings where tasks were being defined, hardware and software needs were outlined, and budget was discussed. He was in awe of the person who led these meetings but forgot to ask what their job title was. Marco explained the job to his teacher. What is the likely response the teacher gave Marco?
Project manager
Liz had to let go two contract employees working on a project that she manages. She is hiring their replacements from another contractor. Where will her budget be affected by this change?
Project task costs: The new contractors may not charge the same as the previous ones
Will is finishing a presentation that celebrates the reopening of the community library. The slide deck will be projected on the front stone wall of the building. What technique will he use to display 2D on a flat object?
Projection mapping
Company A has been notified that its website has access issues for disabled people. How can the developers learn what steps should be taken to make the website compliant?
Refer to the Web Content Accessibility Guidelines (WCAG)
The social media team has collected and reviewed social media data. They used the data to identify changes that should be made before the next campaign. What stage of the data-driven decision-making process are they in?
Refining organizations, processes, or systems
Levi has been asked to find ways to optimize the company website. He has identified that the following image formats are used on the website: .jpeg, .png, .tiff, and .gif. What is one suggestion he should make?
Replace all .tiff files on the website with .png files.
Company A has been receiving complaints about the company website. It seems that visitors cannot open the Privacy Policy because they need word processing software to view it. How can this problem be resolved?
Save all documents linked to the website in PDF format
Sally has missed many deadlines in the last year. She feels she could manage her time better and that would help with deadlines. What step can Sally take to manage her time well so that she improves her productivity at work?
Set clearly defined goals each day
Suki has created a large image file that takes more than 15 seconds to download. What can she do to prevent users from becoming frustrated and moving to another page or site?
Slice the image for downloading and reconstruct it in the browser
Randy needs to provide a better experience for visitors when the browser downloads a large image on the About Us page. What editing technique can he use to accomplish this?
Slicing
Mia wants her team to understand how valuable social media statistics are. The team is more concerned about wasting resources on something they think is useless. What can Mia share that will help the team see the value of these statistics?
Statistics provide data on how well company posts are doing
A sports company is launching a series of short videos on winter sports. This goal is to create excitement for these winter sports while promoting their brand. They want to provide a viewer with the choice of streaming or downloading the video. What solution will accomplish this?
Streaming server and app
Sheila recently moved 5,000 image and video assets to a new digital management database. She has hired a summer intern to add descriptive data to each asset. The intern will be given categories with keywords. She will use this to determine what best describes the asset. what software feature allows assets to be marked this way>
Tagging
The assistant director forgot to issue the call list last night for today's shooting. What problems will this cause?
The crew and cast members will not know when they are expected during the day
The audio team heard distorted sound when they played back a scene they just recorded. The problem was resolved using a video repair tool. What was likely the issue?
The file became corrupt
The Marketing Department is planning on using a video for a campaign promotion. Their audience is 80% mobile device users. What should they think over as they plan the video to ensure the users have a good experience?
The format and file size of the videos.
Sally does not know why the multimedia project she is managing keeps going over budget. Her manager suggests she review the project documentation. She decides to start at the beginning and review each phase. What is Sally likely to find as the cause of the cost overruns?
The team did not develop a complete plan in the pre-production phase
The web team chose a grid layout to be the standard for the corporate website. Directions for using the grid layout were put in the corporate development guide. What will be the benefit of this decision?
The website will have a consistent structure that is appealing to the visitor.
Company A wants to create their own safety videos for production. They have a project manager, cameraperson, editors and writer. Now they want to hire an instructional designer. What is the value of this role?
They provide advice on learning strategies.
Sophie went to a career fair to learn more about the multimedia specialist role. Which of the following would she have learned about this role?
They work with customers to understand requirements.
Mindy manages a small movie company. They made a documentary on three famous zoos. A popular actor is the host in the film. The film will be entered into an international movie festival. They just learned that closed captions are required for this festival. In addition to meeting the festival requirement, who benefits from closed captions.
Those with hearing disabilities
Patty is a project manager for a start-up company. Leadership wants to introduce their product into the market as soon as possible. She has been given a deadline of a month for the product launch. Which of the following skills will help her meet the deadline?
Time management skills
Last month a new revision of the company website went live. Since then, Marketing has received complaints from users saying they can't find things like they used to. In addition, bounce rates are high. What is likely the problem?
Unclear signposting
Ben is starting a small business through social media. He has many pictures that he will use is posts. Which of the following would be the best method for publishing and accessing these photos?
Upload to an image-sharing website
The graphics department recently captured some 3-megapixel images. They will be too small for the final output device. How can they fix this problem and maintain quality?
Use a 5-megapixel camera and reshoot the images.
Ray is worried that his audience may start to tune out part way through his presentation. He has critical information on slide 5 that he wants to ensure the audience focuses on. Considering these factors what can he do to draw the user's attention to slide 5?
Use an animation file, like a flashing light bulb, next to the important information on slide 5.
Marc is looking for some strategies to rank the company website higher on search engines. Which of the following ideas will work?
Use four important keywords throughout the website
Ben will be meeting with high school students to talk about the risks of riptides in the ocean. He has factual information to share but is worried that it will bore the students. He wants to be sure to keep the students' attention during the entire presentation. What can he do to achieve this goal?
Use visuals in the presentation to simplify the factual content
Ramon forgot to renew the security certification for the company website. How can this impact the company's brand?
Users will question the security of the website when the padlock is not visible in the browser. This will cause customers to leave the site right away.
Arial is skilled in visual effects compositing (VFX). She has worked on many films lending her expertise to final products. Which of the following is an example of VFX in video?
Using a green screen to change the background and adding a computer-generated character
Noah's manager has asked him to explore the use of vector images on the company's product page. Which of the following will Noah learn about vector images?
Vector graphic software is needed to create images using mathematical commands
The graphic design team only uses the 256 colors that computer system supports when creating graphics for the web. What is the benefit of this decision?
Viewers will see the true colors used in the design and not experience dithering
Macy has been asked to edit a recent film of the rocky seashore and insert some seagull on to the rocks. What type of technique will Macy use to do this?
Visual effects compositing
Bryan is sending an audio file to the sound engineers. The original data needs to remain intact. What format will he use?
WAV
Marty contracted sound engineers to work on the audio for the video campaign. The engineers have asked that the audio files be recorded and kept in a format that retains all the original data. What format will meet these requirements?
WAV
Sophia has been asked to create a 3D raster graphic. What coordinates will she use to create this graphic?
X, Y, Z
The county has many services for the elderly. They have a goal to reach 20% more elderly people this year. They plan to do this with a social media campaign that has links to the Elderly Services webpage on the county site. What content element will be important to include on the posts and website to help meet this goal?
contact telephone number
Agatha wants to create a balanced design. Which design principle uses proportions that are typically found in nature?
golden ratio
The photography team has been asked to find all images created on a specific date. What type of data will they search to complete this task?
metadata
Ryan has been asked to edit a raster image. The designer wants the bird's eye to be a darker blue. What element must Ryan edit to achieve this change?
pixel
Reiko is updating the company's website. Currently, the image file sizes are making the webpages large. She wants the visitors to have a better experience by improving how the site loads for the user. Which of the following techniques will help her achieve this goal?
slicing
