DM 435 Chapter 1 Quiz

The primary conversion for a lead generation site is A) Both a phone call and a form fill B) a phone call from a website visitor C) a referral to a friend D) a form fill on the website

A) Both a phone call and a form fill

Which of the following is NOT an aspect of successful websites? A) Drive conversions B) Create captivating design C) Maximize revenue D) Generate traffic

B) Create captivating design

Which of the following is NOT an example of direct traffic? A) Someone types in the URL of a website into the browser address bar B) Someone types the name of a website into a search bar and clicks the first link on the search engine results page C) Someone clicks on a bookmark from his/her browser D) Someone clicks on a link from an email

B) Someone types the name of a website into a search bar and clicks the first link on the search engine results page

How can credit card numbers and other sensitive information be transferred across the internet without third parties seeing it (and stealing it)? A) The internet has developed an ethos of honesty and integrity B) Transport layer security encrypts sensitive information C) Only computers with the correct IP address can receive information packets sent across the internet D) The internet is hack-proof

B) Transport layer security encrypts sensitive information

What enables a website to recognize a computer as a return visitor (as opposed to a first-time visitor)? A) the IP address B) a cookie C) the computer's physical location D) the computer configuration

B) a cookie

When a shopper puts an item in their online shopping cart, Amazon recommends add-on products to A) increase the conversion rate B) increase revenue C) increase engagement D) increase traffic

B) increase revenue

The AIDA model states that the process of creating a customer follows these four steps: A) Aspiration → Innovation → Desire → Activation B) Anticipation → Interest → Determination → Activity C) Awareness → Interest → Desire → Action D) Awareness → Intensity → Demonstration → Anticipation

C) Awareness → Interest → Desire → Action

Which of the following is NOT a dynamic language? A) PHP B) Perl C) HTML D) Java

C) HTML

URL is an acronym for A) Utility Return Limit B) Unified Research Link C) Unattached Requisition License D) Uniform Resource Locator

D) Uniform Resource Locator

Unpaid referral traffic is traffic that comes from A) links from other websites that are paid under the table B) bots and web crawlers C) banner ads D) links from other websites that are not paid for

D) links from other websites that are not paid for