E-Business 9-12

Which of the following is not a typical barrier to the implementation of a private industrial network?

It requires the large network owners to give up some of its independence.

Which of the following statements about mobile gaming is not true?

Mobile games are expensive to develop

Which of the following best explains why the service sector is a natural avenue for e-commerce?

Much of the value in services is based on the collection, storage, and exchange of information.

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

Shill bidding

Which of the following statements about the television industry is not true?

The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.

The amount of time visitors spend on a site is a measure of ________.

engagement

An ________ primarily serves businesses that buy direct goods on a spot purchasing basis.

exchange

Threatening negative feedback in return for a benefit is an example of:

feedback extortion

All of the following services require extensive personalization except:

financial services

Collaborative commerce systems:

foster sharing sensitive internal information with suppliers and purchasers.

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

freemium

Instagram is an example of a(n):

general community/social network

Which of the following is not a leading factor in changing the television industry?

inability to attract customers to traditional products

A website designed to give horse enthusiasts a common discussion area would be classified as a(n):

interest-based social network.

Which of the following is the fastest growing segment of media revenues?

internet media

Which of the following is not one of the central challenges facing the online retail industry?

lack of physical store presence

All of the following are potential benefits of B2B e-commerce except:

lower price transparency

The term supply-push refers to:

making products prior to orders being received based on estimated demand

The New York Times introduced which of the following revenue models in 2011?

metered subscription

Current liabilities are debts of the firm that will be due within:

one year

An example of an indirect good in the fast-food industry is:

paper napkins

E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________.

transaction interference

A(n) ________ market is one that provides expertise and products for a specific industry, such as automobiles.

vertical

Which of the following statements about B2B marketing is not true?

B2B marketing accounts for over 25% of the total amount spent on digital marketing and advertising.

Which of the following is a community of members who self-identify with a demographic or geographic category?

affinity community

Omni-channel merchants are also referred to as:

bricks-and-clicks companies.

All of the following are challenges faced by bricks-and-clicks firms except:

building a brand name

Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?

channel conflict

All of the following are benefits of auctions except:

decreased price transparency.

Content convergence describes convergence in the design, production, and ________ of content.

distribution

Which of the following is the market leader in C2C auctions?

eBay

The essential characteristic of ________ are they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade.

net marketplaces

Which of the following was the most troubled (e.g., revenues) segment of the publishing industry in 2016?

newspapers

What is the first step in the procurement process?

search for suppliers

________ refers to the links that connect business firms with one another to coordinate production.

supply chain

Which of the following is not a key industry strategic factor?

synergies

DRM refers to a combination of ________ for protecting digital content.

technical and legal means

Which of the following forms of media generate the most revenue?

television

For a quick check of a firm's short-term financial health, examine its:

working capital

Which of the following types of auctions is most often associated with sellers that have many identical items to sell?

Dutch internet auctions