e-comm
In 2016, there were more than ________ Internet hosts.
1 billion
How long does it take for 300,000 X-rays to be transmitted on a 100-gbps network?
1 minute
In which year was e-commerce said to have begun?
1995
A template test is a form of which type of testing?
A/B testing
Which of the following is an example of an on-demand service company?
Airbnb
________ is an example of e-business.
Amazon's inventory control system
Ruby on Rails is based on which of the following philosophies?
CoC
Which of the following is not a major technology trend in e-commerce in 2016-2017?
Computing and networking component prices increase dramatically.
Which of the following is not an advantage of client/server computing over centralized mainframe computing?
Each client added to the network increases the network's overall capacity and transmission speeds.
Which of the following statements is not true?
Economists take a purely technical approach to e-commerce.
Which of the following is an example of social e-commerce?
The ________ is a consortium of corporations, government agencies, and nonprofit organizations that monitors Internet policies and practices.
Internet Society (ISOC)
Which of the following is not a characteristic of a perfect competitive market?
It is highly regulated.
Which of the following is not a major business trend in e-commerce in 2016-2017?
Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.
Which of the following statements about e-commerce in the United States in 2016 is not true?
Social e-commerce generates more revenue than mobile e-commerce.
Which of the following is the core communications protocol for the Internet?
TCP/IP
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
The larger the audience reached, the less rich the message.
Which of the following best describes the early years of e-commerce?
They were a technological success but a mixed business success.
The backbone of the Internet is formed by:
Tier 1 ISPs
All of the following are major players in hosting/co-location/cloud services except:
WordPress.
All of the following are examples of social networks except:
Y combinator
All of the following are basic functionality provided by web servers except:
a shopping cart
The early years of e-commerce are considered:
a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
All of the following are examples of Web 2.0 sites and applications except:
auction sites
Which of the following is an example of an e-commerce first mover that failed?
eToys
If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:
enable individual customization of the product by consumers.
Which of the following is a characteristic of the Reinvention phase of e-commerce?
expansion of e-commerce to include services as well as goods
Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?
freemium strategy
Most of the time required to maintain an e-commerce site is spent on:
general administration and making changes and enhancements to the system.
A firm's ________ describes how a firm will produce a return on invested capital.
revenue model
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
What is the primary revenue model for an e-distributor?
sales
The basic value proposition of community providers is:
they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.
Which of the following is not an element of friction-free commerce?
transaction costs are high
Which of the following protocols enables the exchange of routing information among different autonomous systems on the Internet?
BGP
Which of the following is an example of C2C e-commerce?
Craiglist
All of the following might be part of a website's middle-tier layer except:
legacy corporate applications.
The first web browser to make it possible to view documents on the Web with colored background, images, and animations was:
mosaic
________ help you engage your customers in a conversation.
on site blogs
Price dispersion remains pervasive online.
true
During which period of time did the Institutionalization phase of Internet development take place?
1975-1995
In 2016, the world's online population was estimated to be around:
3.3 billion
An IPv4 address is expressed as a:
32-bit number that appears as a series of four separate numbers separated by periods.
The size of the B2B market in 2017 was estimated at:
6.7 trillion
In 2016, almost ________ of Americans who access the Internet use a mobile device at least some of the time.
93%
Which of the following was not able to successfully implement a freemium business model?
Baremetrics
Which of the following is not a mobile messaging application?
Feedly
The ________ helps define the overall structure of the Internet.
IAB
Which of the following organizations involved with Internet governance has the United States recently given up control over?
IANA
Which of the following organizations coordinate the Internet's systems of unique identifiers, such as IP addresses and top-level domain systems?
ICANN
Which of the following is an example of the affiliate revenue model?
MyPoints
Which of the following occurred during the Commercialization phase of Internet development?
NSF privatized the operation of the Internet's backbone.
Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?
ODBC
Which of the following is the most commonly used server-side scripting language?
PHP
All of the following can be considered a direct or indirect competitor of Amazon except:
Priceline
Django is based on which of the following?
Python
Which of the following statements about responsive web design (RWD) is not true?
RWD works best for sites that have complex functionality.
Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?
The Web
Which of the following statements about the Web is not true?
The Web is the technology upon which the Internet is based.
Two-tier architecture typically includes a web server and a database server.
True
Which of the following is not true about the use of apps?
Users still spend less time using apps than they do using desktops or mobile websites.
The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called:
VoIP
________ is not an open source software tool.
WebSPhere
All of the following are important factors in search engine optimization except:
adhering to privacy policies.
Stickiness is an important attribute for which of the following revenue models?
advertising revenue model
All of the following use an advertising revenue model except:
amazon
You could expect to find the following services in a web server software package except:
an RSS aggregator.
The early years of e-commerce were driven by all of the following factors except:
an emphasis on exploiting traditional distribution channels.
A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business is referred to as a(n) ________.
angel investor
Which of the following is not a community provider?
blue nile
Which of the following is a characteristic of the Consolidation phase of e-commerce?
brand extension and strengthening becomes more important than creating new brands
Which of the following technologies has enabled the Internet to grow exponentially to support millions of users, without overloading the network architecture?
client/server computing
________ is a model of computing in that computer processing, storage, software, and other services are provided as a shared pool of virtualized resources over the Internet.
cloud computing
Which element of the business model refers to the presence of substitute products in the market?
competitive environement
eBay uses all of the following business models except:
content provider
All of the following are basic information requirements for a product database except:
customer ID numbers.
Which of the following terms is synonymous with e-commerce?
digital commerce
Over the past decade, the number of exchanges has:
diminished sharply
Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?
disintermediation
Innovative entrepreneurs and their business firms that destroy existing business models are referred to as ________.
disruptors
The business model of e-tailers is similar to that of:
e-distributors
All of the following use a subscription revenue model for music except:
eHarmony
Cost transparency refers to the ease with which consumers can find out the variety of prices in a market.
false
Dynamic page generation increases menu costs.
false
E-commerce has decreased price competition in nearly all markets.
false
IPv6 provides for 32-bit IP addresses.
false
On-demand service companies are characterized by the free sharing of resources between the company and consumers.
false
Packet switching requires a dedicated circuit.
false
Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2016-2017.
false
Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to fine-tune the processing architecture of a website.
false
The Internet has shown similar growth patterns as other electronic technologies of the past.
false
The emergence of mobile, social, and local e-commerce occurred during the Consolidation period of e-commerce.
false
The fact that e-commerce is conducted on the basis of universal standards increases search costs for consumers.
false
Tier 3 ISPs provide long-haul fiber-optic networks that comprise the Internet's backbone.
false
Universal standards make price discovery more costly, slower, and less accurate.
false
WLAN-based Internet access derives from the same technological foundations as telephone-based wireless Internet access.
false
All of the following were visions expressed during the early years of e-commerce except:
fast follower advantage.
Which of the following is not a primary activity in a firm value chain?
finance/accounting
A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
focus
Business-to-consumer (B2C) e-commerce in the United States:
has grown at double-digit rates between 2010 and 2016.
All of the following statements about mobile apps are true except:
iOS apps are cross-platform, open-source applications.
TheSeam is an example of a(n):
industry consortium
During which phase of the development of the Internet was the Domain Name System (DNS) introduced?
institutional
Which of the following is one of the three primary societal issues related to e-commerce?
intellectual property
Cortana is a type of:
intelligent personal assistant.
In the ________ business model, a web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
market creator
Which of the following is not a variation of the e-tailer business model?
market creator
All of the following are basic functionality provided by e-commerce merchant server software except:
marketing analytics
Which of the following is a physical place you visit to conduct business?
marketplace
The layer of Internet architecture that ties the applications to the communications network and includes such services as security and authentication is called the:
middleware services layer
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
mobile e-commerce
Beginning the e-commerce development process with a mobile presence rather than a desktop website is referred to as which of the following?
mobile first design
Unfair competitive advantages occur when:
one competitor has an advantage others cannot purchase
In general, the key to becoming a successful content provider is to:
own the content being provided
The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:
packet switching
All of the following are business models employed in the online music industry except:
peer-to-peer streaming
Which of the following refers to the complexity and content of a message?
richness
Which of the following are specialized computers that transmit message parcels along available Internet communication paths and on to their destinations?
routers
All of the following are simple steps for optimizing web page content that can reduce response times except:
segmenting computer servers to perform dedicated functions.
Which of the following represent Amazon's primary value proposition(s)?
selection and convenience
________ technologies are technologies that enable the incremental improvement of products and services.
sustaining
Above all, e-commerce is a ________ phenomenon.
technology driven
Which of the following is not a significant influence on a company's competitive environment?
the availability of supportive organizational structures
Which of the following is the best definition of transaction cost?
the cost of participating in a market
Which of the following is not a limitation of the current Internet?
the difficulty in expanding capacity by adding servers and clients
Interactivity in the context of e-commerce provides which of the following functionalities?
the enabling of two-way communication between consumer and merchant
A private cloud is operated solely for the benefit of a single tenant.
true
A value proposition defines how a company's product or service fulfills the needs of a customer.
true
All firms need an organization to efficiently implement their business plans and strategies.
true
Amazon Web Services is an example of cloud computing.
true
Asymmetries enable some firms to have an edge over others.
true
B2B e-commerce is the largest type of e-commerce.
true
E-commerce and e-business systems blur together at the business firm boundary, at the point at which internal business systems link up with suppliers or customers.
true
Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.
true
Mobile web apps are typically built using HTML5 and Java.
true
PHP is an open source, general purpose scripting language that is most frequently used in server-side web applications to generate dynamic web page content.
true
Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.
true
SaaS and PaaS providers can typically provide services at lower costs through scale economies.
true
The Internet of Things (IoT) is based on sensors that collect data and connect to the Internet.
true
The Internet's universal standards can change industry structure by decreasing barriers to entry and increasing competition within an industry.
true
The JOBS Act and issuance of enabling regulations by the Securities and Exchange Commission allow a start-up company to use crowdfunding to solicit investors to invest in small and early-stage start-ups.
true
The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.
true
The term e-commerce refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries.
true
Which of the following is the minimum system architecture requirement for an e-commerce website that processes orders?
two-tier architecture
Which element of the business model addresses what a firm provides that other firms cannot?
value proposition
________ and ________ are typically the most easily identifiable aspects of a company's business model.
value proposition; revenue model
A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.
value web
Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?
venture capital investors
A ________ marketplace supplies products and services of interest to particular industries.
vertical
Which of the following is an example of a CMS?
wordPress
Which business application is associated with the technological development of local area networks and client/server computing?
workgroup automation (e.g., document sharing)