E-Commerce: Chapter 10

Which of the following has the highest share of the e-book market?

Amazon

All of the following are examples of technology convergence except:

Amazon Books Publishing.

The ________ model is not one of the three business models employed by newspapers between 1995 and 2018.

Convergence

Which of the following statements about e-books is NOT true?

E-book sales revenue in 2019 decreased significantly from the previous year.

Cannibalization is a major challenge facing book publishers.

False

In the wholesale model of e-book distribution, pricing power is with the publisher.

False

The Covid-19 pandemic has resulted in an increase in advertising revenue for online content providers.

False

The proliferation of mobile devices has led to a decrease in the total amount of time spent with media.

False

Vox is an example of the Digital First business model.

False

Which of the following happened during the time period when newspapers used a print-centric business model?

Google launched its search engine.

Which of the following native digital news sites was purchased by AOL?

Huffington Post

Which of the following statements about Millennials is NOT true?

Millennials overwhelmingly prefer e-books to printed books.

House of Cards is an online TV series developed by which of the following?

Netflix

________ is the leading online television and movie distributor.

Netflix

All of the following are "live"/on-demand over-the-top (OTT) services except:

Netflix.

Which of the following statements about the newspaper industry is NOT true?

Newspaper circulation revenues have declined dramatically since 2000.

________ were the most troubled segment of the print publishing industry in 2020.

Newspapers

Which of the following statements about the online newspaper audience is NOT true?

Online readership of newspapers is growing at more than 30% a year.

Which of the following statements about independent bookstores is NOT true?

The number of independent bookstores declined by almost 50% between 2009 and 2018.

Which of the following is NOT an advantage that pure digital news sites have over print newspapers?

They offer higher quality journalism.

Which of the following statements is NOT true about over-the-top (OTT) services?

To use OTT services, consumers must purchase a bundle of channels.

In 2019, digital games generated more than three times the amount of digital music revenues.

True

Major newspapers withdrew from Facebook's Instant Articles program because it resulted in Facebook draining newspaper sites of visitors.

True

Which of the following is NOT a type of digital gamer?

local gamers

Zinio is an example of which of the following?

magazine aggregator

Which of the following types of online content is consumed by the lowest percentage of U.S. Internet users?

magazines

Which of the following occurs first in the process of content convergence related to books?

media migration

Which of the following is the most common model for online newspaper access for U.S. newspapers?

metered subscription model

In 2019, which of the following forms of entertainment produced the smallest percentage of revenue?

recorded music

Magazine digital advertising revenues are expected to ________ for the next few years.

remained relatively flat

DRM refers to a combination of ________ for protecting digital content.

technical and legal means

In 2019, which of the following was the producer of the largest percentage of revenues in the U.S. entertainment industry?

television

Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:

the release windows.

Which of the following types of online content is consumed by the highest percentage of U.S. Internet users?

video

In 2019, book publishing revenues:

were flat.

According to Amazon, around how many indie authors have earned more than $100,000 in royalties from their books?

1,000

In 2020, time spent with digital media in the United States accounted for ________ of total media time spent.

55%

In 2019, the various entertainment industries together accounted for about ________% of total media industry revenues, while the print media industries collectively accounted for about ________%.

77, 23

Which of the following statements about the wholesale and agency models for selling books is NOT true?

A result of the agency model was the Amazon's prices on e-books declined.

________ was sued by the Justice Department for violating antitrust laws in connection with e-books.

Apple

Which of the following statements about the home entertainment industry is NOT true?

Apple TV is the digital media device used by the most people in the United States.

Which of the following is not an example of industry structure convergence?

Apple's development of the iPad.

Which of the following is NOT a current trend in online content?

Readership of newspapers in print form continues to exceed online readership.

Who was the first major fiction writer to create an e-book-only volume of a new work?

Stephen King

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Technological

Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry?

The New Yorker

Which of the following magazines underwent a digital remaking following the introduction of a metered paywall in 2014?

The New Yorker

Which of the following statements about online magazine publishing is NOT true?

The majority of magazine revenues derive from subscriptions.

Which of the following statements about piracy in the movie and television industry is NOT true?

The most common method of piracy uses bit cyberlockers/file hosting sites.

Millennials are the first generation to be born into the digital revolution of the 20th century.

True

Revenue generated by online TV and movies is expected to grow by nearly 20% between 2020 and 2022.

True

Smartphones are an example of technological convergence.

True

Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content.

True

The a la carte revenue model allows users to pay only for what they use.

True

The amount of time the average American adult spends consuming media is about two-and-a half times the amount of time spent at work.

True

The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.

True

The video game industry accounts for the second highest percentage of U.S. media revenues.

True

Which streaming gaming channel was purchased by Amazon in 2015?

Twitch

Which of the following is not an example of a native digital news site?

USA Today

Which of the following U.S. media channels generates the most revenue?

broadcast television/pay TV

Content convergence describes convergence in the design, production, and ________ of content.

distribution

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

freemium

Which of the following statements is NOT true?

iVOD revenues have grown faster than subscription streaming (SVOD) revenues.

When was the future of e-books firmly established?

in 2007, with the introduction of Amazon's Kindle.

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

industry convergence

All of the following are aspects of content convergence except:

language.