E-Commerce Final
Which of the following age groups has the highest percentage of internet access
18-29
All of the following are traditional online marketing and advertising tools except
Social marketing
Promoted trends is an example of which of the following types of online advertising
Social network advertising
Which of the following is not a practice that degrades the results and usefulness of search engines
Social search
Which of the following e-commerce technology dimensions creates greater opportunities for cyber bullying?
Social technology
Which of the following activities is the one engaged in by the highest percentage of online users
Using e-mail
A social consequence of the richness of internet information is
Very persuasive messages might reduce the need for multiple independent sources of information
Which of the following online advertising formats is the most effective
Video ads
Does e-commerce drive offline commerce
Yes, major conduit and generator for offline commerce
Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society
the social contract rule
Approximately _________ in annual offline retail sales is influenced by online browsing
$1.2 trillion
View-through rate measures the _________ response rate to an ad
30-day
A typical response rate for an e-mail campaign would be _______ percent
5
On a typical day, approximately _________ percent of adult users in the United States logs onto the Internet
82%
Which of the following examples illustrates the "Long Tail" phenomenon
Amazon sells the larger number of obscure books than hit books
Which of the following is a core Fair Information Practices (FIP) principle
Choice/Consent
Registering a domain name similar or identical to trademarks of others to divert web traffic to their own sites is an example of
Cyber piracy
In trademark law, ______ is defined as any behavior that would weaken the connection between the trademark and the product
Dilution
Which of the following basic ethical concepts plays an important role in defining privacy
Due process
In the United states today, single, white, young college-educated males with high income dominate the Internet interns of percentage of internet usage
False
Most adult social network participants do not have any expectation of personal privacy when using a social network
False
The amount spent on online advertising in 2012 accounted for approximately 10 percent of the total amount spent on all advertising
False
The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions
False
The marketing technique known as _________ involves merchants offering products or services
Flash marketing
Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products
Global reach
Which of the following is the top concern of Internet users about purchasing online
Inability to see and touch before buying
Disputes over federal trademarks involve establishing
Infringement
Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise
No free lunch
Hits are a measure of the
Number of http requests
Impressions are a measure of the
Number of times an ad is served
The top factor that drives online purchases is
Price
In wester culture, the basic principles shared by ethical schools of thought are
Responsibility, liability, and accountability
Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost
Risk aversion
What search engine marketing saves consumers
Search engine marketing saves cognitive energy and reduces search costs
Which of the following tools can companies use to track users' social and political views and activities
Search engines
"Do not track" falls under which of the following principles in the FTC's new privacy framework
Simplified choice
A common form of _______ is targeted content, in which editorial content is combined with an ad message to make the message more valuable and attractive to its intended audience
Sponsorship
A crapola arts-and-crafts column on a parenting Web site is an example of what form of advertising
Sponsorship
Which of the following can be used to record all keyboard activity of a user
Spyware
All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except
Targeted banner ads
Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all
slippery slope
Which of the following measures the average length of a stay at a web site
stickiness
Which ethical principle tells you that it is wise to assume perfect information markets
the New York Times test
What is the major reason that the internet has such potential for destroying traditional conceptions and implementations of intellectual property law?
the ability to make perfect copies of digital works at little cost
Which ethical principle states that, when confronted with an ethical dilemma, individuals should take action that achieves the greater value for all of society
the collective utilitarian principle
Which ethical principle emphasizes putting oneself into the places of others and thinking of oneself as the object of the decision
the golden rule
The opt-in model for informed consent requires an affirmative action by the consumer before a company can collect and use information
True
If you want to determine the size of you web site's audience, the metric you will use for the most accurate measurement will be
Unique visitors
Which of the following is not an attribute of personalized marketing
Use of mass media
Single words, pictures, shapes, packaging, and colors used to identify and distinguish goods are protected under _______ law
Trademark
Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations
True