E-Commerce Final

Which of the following age groups has the highest percentage of internet access

18-29

All of the following are traditional online marketing and advertising tools except

Social marketing

Promoted trends is an example of which of the following types of online advertising

Social network advertising

Which of the following is not a practice that degrades the results and usefulness of search engines

Social search

Which of the following e-commerce technology dimensions creates greater opportunities for cyber bullying?

Social technology

Which of the following activities is the one engaged in by the highest percentage of online users

Using e-mail

A social consequence of the richness of internet information is

Very persuasive messages might reduce the need for multiple independent sources of information

Which of the following online advertising formats is the most effective

Video ads

Does e-commerce drive offline commerce

Yes, major conduit and generator for offline commerce

Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society

the social contract rule

Approximately _________ in annual offline retail sales is influenced by online browsing

$1.2 trillion

View-through rate measures the _________ response rate to an ad

30-day

A typical response rate for an e-mail campaign would be _______ percent

5

On a typical day, approximately _________ percent of adult users in the United States logs onto the Internet

82%

Which of the following examples illustrates the "Long Tail" phenomenon

Amazon sells the larger number of obscure books than hit books

Which of the following is a core Fair Information Practices (FIP) principle

Choice/Consent

Registering a domain name similar or identical to trademarks of others to divert web traffic to their own sites is an example of

Cyber piracy

In trademark law, ______ is defined as any behavior that would weaken the connection between the trademark and the product

Dilution

Which of the following basic ethical concepts plays an important role in defining privacy

Due process

In the United states today, single, white, young college-educated males with high income dominate the Internet interns of percentage of internet usage

False

Most adult social network participants do not have any expectation of personal privacy when using a social network

False

The amount spent on online advertising in 2012 accounted for approximately 10 percent of the total amount spent on all advertising

False

The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions

False

The marketing technique known as _________ involves merchants offering products or services

Flash marketing

Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products

Global reach

Which of the following is the top concern of Internet users about purchasing online

Inability to see and touch before buying

Disputes over federal trademarks involve establishing

Infringement

Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise

No free lunch

Hits are a measure of the

Number of http requests

Impressions are a measure of the

Number of times an ad is served

The top factor that drives online purchases is

Price

In wester culture, the basic principles shared by ethical schools of thought are

Responsibility, liability, and accountability

Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost

Risk aversion

What search engine marketing saves consumers

Search engine marketing saves cognitive energy and reduces search costs

Which of the following tools can companies use to track users' social and political views and activities

Search engines

"Do not track" falls under which of the following principles in the FTC's new privacy framework

Simplified choice

A common form of _______ is targeted content, in which editorial content is combined with an ad message to make the message more valuable and attractive to its intended audience

Sponsorship

A crapola arts-and-crafts column on a parenting Web site is an example of what form of advertising

Sponsorship

Which of the following can be used to record all keyboard activity of a user

Spyware

All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except

Targeted banner ads

Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all

slippery slope

Which of the following measures the average length of a stay at a web site

stickiness

Which ethical principle tells you that it is wise to assume perfect information markets

the New York Times test

What is the major reason that the internet has such potential for destroying traditional conceptions and implementations of intellectual property law?

the ability to make perfect copies of digital works at little cost

Which ethical principle states that, when confronted with an ethical dilemma, individuals should take action that achieves the greater value for all of society

the collective utilitarian principle

Which ethical principle emphasizes putting oneself into the places of others and thinking of oneself as the object of the decision

the golden rule

The opt-in model for informed consent requires an affirmative action by the consumer before a company can collect and use information

True

If you want to determine the size of you web site's audience, the metric you will use for the most accurate measurement will be

Unique visitors

Which of the following is not an attribute of personalized marketing

Use of mass media

Single words, pictures, shapes, packaging, and colors used to identify and distinguish goods are protected under _______ law

Trademark

Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations

True