e-tailing test 3

All of the following are examples of technology convergence except:

Amazon Books Publishing.

________ refers to the use of the Internet to deliver entertainment services to the home.

Over-the-top (OTT)

________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Technological convergence

In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized Web site.

account aggregation

In the ________ model for e-books, prices are set by the publisher.

agency

Which of the following is a common problem in sealed bid markets?

bid rigging

Virtual merchants face potentially large costs for all of the following except:

building and maintaining physical stores.

The four main online retail business models are virtual merchants, multi-channel merchants, manufacturer-direct firms, and ________ merchants.

catalog

An example of ________ is a song downloaded from Rhapsody that expires, or cannot be played, if your monthly subscription fee is not paid

digital rights management (DRM)

Gross margin is defined as gross profit

divided by net sales revenues

All of the following types of auctions have a seller bias except:

double auction

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

equipment

All of the following services require extensive personalization except

financial services.

Apple's Newsstand is an example of a(n) ________.

magazine aggregator

Which of the following is the fastest growing online gaming audience?

mobile gamers

Priceline.com is an example of a(n):

name your own price auction

Which of the following is the fastest growing paid content area?

online video

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:

price matching.

Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?

proxy bidding

All of the following are solutions to the problem of high monitoring costs except:

seller rating systems.

When there are few sellers but many buyers, a market will typically be:

seller-biased.

Which of the following best describes the online newspaper industry's revenue model?

struggling to successfully implement a fee-based model

In a(n) ________ model, products are made prior to orders received based on estimated demand.

supply-push

Which of the following is not a key industry strategic factor?

synergies

All of the following statements about the online real estate services market are true except:

the Internet and e-commerce have created significant disintermediation in the real estate marketplace

In the United States, the service sector accounts for about 75% of all economic activity

true

Social network participation is one of the most common usages of the Internet.

true

The a la carte revenue model allows users to pay only for what they use

true

The power of suppliers is a key industry strategic factor

true

________ are markets in which prices are variable and based on the competition among participants who are buying or selling the products.

Auctions