E-Tailing vocab

promotions

activity letting customers know a business exists; primarily concerned with getting the word out, increasing customers, increasing sales and letting customers recommend your business to others; includes traditional media annels such as television, radio and newspaper advertisements; also includes online advertising such as banner and search engine ads

target market

certain group of people a business will service

pure-play e-tailers

e-tailers which are solely online, such as Amazon.com® and eBay®

click-through rate

method of tracking effectiveness; calculated by dividing the number of times an ad was clicked on by the number of times the ad was seen

search engine optimization

practice of getting a website to rank highly on the list of search engine results

data mining

process of searching compiled data for trends, relationships or patterns; used in customer databases to look for insight into customers tendencies and to make marketing decisions

online marketplace

pure-play e-tailers who have opened stores on sites like Yahoo® and eBay® allowing small businesses or individuals to use Yahoo® or eBay® as a backbone for their business

brick-and-click e-tailers

retail stores which have added a website at which one can make purchases

e-tailing

selling products online; includes the transaction of funds between the customer and the business; occurs on the Internet

customer database

used to store information about customers; usually include basic information such as name, address, and items purchased; may also include more detailed information such as income, interests and shopping habits when combined with data gathered by online tracking services

search engines

websites which search the Internet for keywords; for example, Google.com®, Yahoo.com® and Bing.com®

keywords

words or phrases used to find Web pages in a search engine

eBay

Internet auction site; created by Pierre Omidyar in 1995; one of the most successful e-tailers