Econ139A Ch 11
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
bid siphoning
All of the following are benefits of auctions except:
decreased price transparency.
The amount of time visitors spend on a site is a measure of ________.
engagement
________ has the highest penetration of social network usage among the general population
North America
________ of procurement officers use auctions to purchase goods
Over one third
All of the following are solutions to the problem of high monitoring costs except:
seller rating systems
Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?
seller's lament
Instagram is an example of a(n):
general community/social network
A website designed to give horse enthusiasts a common discussion area would be classified as a(n):
interest-based social network
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
Which of the following is not one of the typical portal revenue sources?
referral fees
In 2015, which age group has the fastest growing rate of Facebook usage?
Adults over 65
________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.
Bid rigging
________ is an example of a practice network?
Doximity
Which of the following types of auctions is most often associated with sellers that have many identical items to sell?
Dutch Internet auctions
All of the following types of auctions generally involve single units except:
Dutch Internet.
A(n) ________, in which the highest bidder wins, is the most common form of auction.
English auction
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
Herd behavior
Yahoo owns all of the following except:
Which of the following statements about Instagram is not true?
Instagram is owned by Twitter
) In 2015, Fortune 500 companies used ________ more than Facebook
On which of the following do users spent the least amount of time per month?
________ is the second leading social network in the United States in terms of monthly unique visitors.
________ recently acquired LinkedIn.
Microsoft
________ was an early investor in Facebook.
Microsoft
Each of the following is a top six social network site in the United States except:
Myspace
Which of the following early leaders in social networking has been reinvented as a music-oriented social network?
Myspace
Priceline is an example of a(n):
Name Your Own Price auction
Which of the following types of auctions "shields the brand" of the seller?
Name Your Own Price auction
One of the first online virtual communities was:
The Well
Which of the following statements illustrates the network effects that portals are subject to?
The value of the portal to advertisers and consumers increases geometrically as reach increases
Facebook was the leader in U.S. ad spending revenues on social networks in 2016. What company earned the second most amount of ad spending revenue?
Which of the following is a leading social network in Russia?
VK
________ has tentatively agreed to purchase Yahoo
Verizon
Facebook owns ________.
________ refers to the feeling that one has paid too high a price for an item won at auction.
Winner's regret
After Google, the next portal/search engine site with the most unique visitors is:
Yahoo
Bloom is an example of a(n):
affinity community
Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
The technology used by early online communities was limited to mostly:
bulletin boards
Which of the following is the market leader in C2C auctions?
eBay
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.
equipment
Threatening negative feedback in return for a benefit is an example of:
feedback extortion
One partial solution to high monitoring costs is ________ pricing
fixed
ESPN.com is an example of a:
focused content portal
The time spent watching and reviewing auction bids is a part of ________ costs.
monitoring
The term ________ refer(s) to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.
network effects
Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?
newsfeed
A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice
practice network
When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:
price matching.
Which of the following is not a risk or cost of Internet auctions?
price transparency
When did the first online communities form?
the 1980s
E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________.
transaction interference
Howard Rheingold, one of The Well's early participants, coined the term ________, to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
virtual communities
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.
watch list
The profit a seller makes at auction is a function of all of the following except:
watch lists.
________ allows the consumer to enter a maximum price and the auction software automatically places incremental bids up to that maximum price as their original bid is surpassed.
Proxy bidding
Healthboards is an example of a(n) ________ social network.
affinity-based
Which of the following is not one of the three defining characteristics of a portal?
auctions
