enfb chapter b
A pitch that tells a complete story in six sentences is called the ______ pitch.
pixar
______ questions include: "What are the risks?" "What is the technology behind your product?" and "How do you know really know people want this?"
product/ customer
When discussing market opportunity, there are three different acronyms that represent different subgroups of the market. Which of the following is one of these acronyms?
SOM share of market
Self-assured speakers do which of the following?
They make eye contact with their audience
Which of the following are among the rules for pitch decks?
They should describe the customer., They should address the problem/need., They should explain the revenue/expense model.
use case
a methodology used in the software industry to illustrate how a user will interact with a specific piece of software.
If you are pitching to an investor, what should your call to action be?
a request for money
SAM
serviceable available market, is the section of the TAM that your product or service intends to target.
The ______ is the portion of a market subgroup that your company is realistically likely to reach.
share of market (SOM)
SOM
share of market, is the portion of SAM that your company is realistically likely to reach.
The Pixar Approach, a storytelling method, is based on the idea that all of Pixar's movies follow a narrative structure that can be summed up in ______ chronological sentences.
six
t/f During your presentation, your slides should demand as much attention as you do. They and you are two halves of a whole presentation.
false
t/f No part of your presentation should be choreographed.
false
t/f The elevator pitch is so named because the first one took place in an elevator.
false
t/f You can usually add 20% to the time you are given for your speech and be forgiven for doing so.
false
"How much does it cost to acquire one customer?" is a ______ question.
finance
______ questions include: "How did you calculate your market size?" "Are your numbers comparable to those of your competitors?" and "How much does it cost to acquire one customer?"
financial
The ______ approach to pitching is based on a three-part narrative arc, which can be traced back to ancient Greece and Aristotle.
storytelling
______ questions include: "Who came up with the original idea?" "What obstacles have you faced, and how did you overcome them?" and "Are you open to changing your idea?"
team
"What is the technology behind your product?" is a ______ question.
product/ customer
generally your pitch should not exceed
20 minutes
a pitch is best defined as
An act that aims for the receiver to both understand your business and feel compelled to learn more about it.
On the solution slide of your pitch deck, which of the following would be acceptable?
If the product is not yet fully developed, show a prototype, Offer a live demonstration, If the solution is a web page, show a landing page mockup
The ______ shows how your company differentiates itself from others providing similar solutions, or how it has carved out a unique space that fulfills unmet needs.
competitor analysis
What voice should you use for your presentation to have the most resonance?
middle
which of the following is true about the pitch
the key to a good presentation is preparation
How far should the imaginary box, in which you can move during your presentation, extend from you in each direction?
three feet
During the question and answer period, the ______ of your pitch deck should be displayed.
title
which slide should be showing during the question and answer period
title slide
TAM
total available market, refers to the total market demand for a product or service.
All of the work that an entrepreneur has done to date to build their venture is called ______.
traction
____ describes all the work you've done to date to build your venture; examples of which might include completion of customer research, a working website, and a minimum viable product.Competitive positioning
traction
t/f A pitch deck is a presentation in PowerPoint (or equivalent software).
true
t/f The crucial information to include on your pitch deck financials slide is 3 years of revenue projections.
true
t/f The question "What obstacles have you faced, and how did you overcome them?" is posed in a Q and A session. This is a team question.
true
t/f there is no right format for a pitch deck
true
A ______ is a methodology originally used in the software industry, and adapted by entrepreneurs to illustrate how a user will interact with a specific piece of software, or products and services, and how their lives are made easier through the interaction.
use case
what content should be on the final slide of your pitch deck
your call to action
what content should be on the first slide of your pitch deck
your compnays purpose and description