English: Ethos, Pathos, Logos

Ethos =

(ethics) character/credibility

How to use Logos

-Make sure your argument makes logical sense. -Avoid logical fallacies •Make sure your argument is clear and easily understood. If your audience can't understand it, you can't convince them. •Use facts, statistics, numbers, charts, etc.

Who is Aristotle?

Aristotle was an ancient Greek BOSS, meaning he studied and wrote about nearly everything, from science to philosophy. He wrote "Rhetoric," which examined the art of persuasion. In this text, he explained ethos, pathos, and logos.

What is rhetoric?

Essentially, it's the art of persuasion, whether you are trying to persuade someone to THINK something or DO something. Ethos, pathos, and logos form what is called the "rhetorical triangle." A combo of all 3 appeals is most likely to persuade the audience.

Ethos: Ethical Appeal

Ethos is an appeal to the speaker's ethics —his or her character, credibility, and authority on the subject. •The audience must trust the speaker in order for persuasion to happen. •It's not enough to be credible; the speaker must deliberately demonstrate this credibility and reliability.

What is the origin of these words? Ethos, pathos, and logos

Ethos, pathos, and logos are Greek words

Logos: Logical Appeal

Logos is an appeal to logic and reasoning .The speaker must PROVE his/her claims with EVIDENCE and REASONING •Strong evidence and solid reasoning is difficult to dismiss, so logos is essential to persuasion.

Pathos: Emotional Appeal

Pathos is an appeal to the audience's emotions. •By evoking emotions, the speaker is more likely to persuade the audience. •Pathos can be very powerful because humans are emotional creatures. •ANY emotion: fear, sympathy, love, joy, pity, etc... •Pathos makes a personal, emotional connection

Ethos, pathos, and logos

These are the three rhetorical appeals {ways to persuade}.

Pathos =

emotion

Logos =

logic/reason

How to use Pathos

•Know your audience and know what emotion or subject will move them in the way you want! •Make it personal for the audience. Tug on their heartstrings, or scare them into persuasion! •Use descriptive, vivid language and imagery to make it more real. •Use examples and stories that will engage the audience and evoke emotions

How to use ethos

•Show that you are EXPERIENCED and KNOWLEDGEABLE on the subject. Use your own knowledge when you can, but cite others when you can't. •Show the audience that you are a GOOD person. RESPECT them. Connect to them. •Show that you are PROFESSIONAL . Use appropriate language and tone. Dress appropriately, if applicable!