ENTR - CHAP 1, 2, 3, 4
The pathway of an entrepreneur is ______.
unknown
The design pathway uncovers high-value opportunities by focusing on the ______ of customers.
unmet needs
People with a ______ mindset tend to persevere rather than giving up.
growth
Something that is an unconscious pattern of behavior carried out often and regularly is ______.
habit
Our lives change due to the work of entrepreneurs, regardless of current economic conditions.
True
Those with an entrepreneurial mindset move quickly under uncertain conditions.
True
The process of testing assumptions to shape the final project is the ______ phase.
implementation
What design-thinking phase involves prototyping and testing solutions?
implementation
Entrepreneurs benefit from ______ because it helps them rapidly sense and act as well as change direction quickly.
improvisation
Developing keen observation skills requires ______.
practice
______ is the process when you expand concepts to new applications or add innovative twists.
Enhance
Arrogance is helpful in starting a new venture.
False
Design thinking applies to new products and services only.
False
Design thinking begins by asking "Will this idea make money?"
False
Design thinking involves "if you build it, they will come."
False
Desirability is how sustainable the idea is in the long term.
False
During the "discovery" phase of IDEATE, you are merely enhancing the ideas you identified.
False
Empathy involves thinking about what would make the entrepreneur's life better
False
Entrepreneurship is linear and predictable.
False
Franklin Yancey learned to be an entrepreneur during college.
False
George Leigh Mallory's climb of Mount Everest was undertaken out of necessity rather than opportunity.
False
IDEO found it easy to redesign the Los Angeles voting system since it was only a matter of making a voting machine.
False
IDEO used college students and their own employees to seek feedback for the Lufthansa project to understand business-class travelers.
False
If a work colleague tells you about his new work venture over lunch, you should tell your boss.
False
Innovation generates more customer appeal than improvement ideas
False
Insights are ideas.
False
Inspiration is the phase of design thinking when you have a solution.
False
Why did Richard Lindon look for an option for footballs other than animal bladders?
His wife died from an infection from helping him inflate the balls.
Dan Cohen and Greg Pool developed an empirically proven method for identifying and selecting high potential ideas known as ______.
IDEATE
Which company popularized the use of design thinking over the past 20 years?
IDEO
Which of the following is part of deliberate practice?
Identify weaknesses and improve on them.
In order to start her company ______, Sara Blakely spent time researching the shapewear industry.
Spanx
Design thinking is a skillset held by entrepreneurs.
True
Developing empathy is part of design thinking.
True
Entrepreneurs use prior knowledge to link seemingly unrelated events and trends.
True
Entrepreneurs will use both managerial and entrepreneurial thinking.
True
Entrepreneurs with more signs of improvisational behavior tend to outperform those who did not.
True
Entrepreneurship is a way of thinking, acting, and being which combines courage and new ideas.
True
Franklin Yancey was curious and that curiosity contributed to his success.
True
Habit-breaking strategies involve taking the role of an admired individual and thinking about how he or she might perceive the situation.
True
In order to see what a voter needed in a voting machine, IDEO spent hundreds of hours observing, listening to, and interviewing people.
True
The best strategy to generate new ideas is the analytical strategy.
False
The entrepreneurship method allows entrepreneurs to avoid uncertainty.
False
We are born with creativity.
False
The founder of Chobani admitted to which emotional roadblock?
Fear
What describes something that can be possibly achieved in the near future?
Feasibility
Which of the following questions are answered in the implementation phase of design thinking?
1. How do I test the idea? 2. How do I get feedback for the idea?
IDEO 3 phases
1. Inspiration 2. Ideation 3. Implementation
Most entrepreneurs are instantly successful.
False
Most inventions come from a single idea.
False
Why did famous explorer George Leigh Mallory climb Mount Everest?
Because it was there.
Only highly trained people have the ability to think and act entrepreneurially.
False
Openness is a more important entrepreneurial quality for new businesses than it is for existing ones.
False
If an entrepreneurial employee is not certain about future conflicts between her side job and her company, what is her most logical first step?
Disclose the basic information to a human resources representative.
Researchers at Massachusetts Institute of Technology created the AGNES suit in order to gain empathy for what population?
Elderly
An entrepreneur will succeed as long as the idea is good.
False
Why don't the same processes that help large corporations succeed work as well for entrepreneurial ventures?
Following steps in a process relies on past history to predict the future of the business and new ventures don't have any history to draw from
What is an example of a development strategy?
Group brainstorming
What did IDEO discover when tasked with developing a medical device for nurses?
Nurses needed to be observed working.
What insight did Knock Knock City founders gather while hauling around baggage as they were traveling?
There is a connection between the need for baggage storage and empty retail space.
What has a 2012 University of Utah study revealed about the left-brained/right-brained model?
There is no evidence that one side of the brain was more dominant than the other in any given individual
According to research, IDEATE helps students identify opportunities which are more innovative.
True
Creating opportunities is the effectuating pathway.
True
Deliberate practice can actually have positive effects on your brain.
True
Design thinkers welcome constraints because it opens up opportunities for innovative solutions.
True
Visualizing successfully performing an activity may help us perform the task in reality.
True
We think more like entrepreneurs at a young age.
True
With an entrepreneurial mindset, entrepreneurs are positioned to see new opportunities.
True
Design thinking is ______.
a special skillset
The inventor of Post-it Notes was not actively looking to invent a specific adhesive. Rather, his ______ took him to the idea.
alertness
What is the concept that allows us to recognize opportunities even when we are not looking?
alertness
What is a startup?
an idea for a scalable business model
Once you have a short list of broad questions, it is important to have a(n) ______.
approach
Designers who use math, engineering, and software are ______.
architects
What are the types of design?
architectural, industrial, fashion
When conducting an interview, in addition to the questions, you should record ______.
basic facts about the person
The entrepreneurship method is ______.
collaborative
self-reward
compensating achievement
"How might we" is an important phrase in the ______ process, according to the IDEO CEO Tim Brown.
design thinking
The tool used by entrepreneurs to solve complex problems for people is ______.
design thinking
What is the starting point of design thinking?
desirability
Group brainstorming is a good example of a ______ strategy.
development
As an important component of entrepreneurship, creativity is ______.
difficult to define
When you invite your friends to a dinner party and ask them to bring an ingredient of their choice, you are thinking like a(n) ______.
entrepreneur
Entrepreneurs who have the ability to effectively confront demands or stressors, and thus improve entrepreneurial performance, tend to have ______.
entrepreneurial self-efficacy
The belief that entrepreneurs have in their ability to begin new ventures is known as ______.
entrepreneurial self-efficacy
One of the 7 truths of entrepreneurship is
entrepreneurship is a life skill
The startup, Bios Urn, created a biodegradable urn to address the ______ problems of a growing population.
environmental
During the "target" process of IDEATE, you are ______.
figuring out where to sell your product
What type of questions should the designer ask during the inspiration phase?
fill-in-the-blank
Design thinking helps create a system to explore new ideas in a ______ way.
human-centric
Typically, the first step in the process for an entrepreneur is ______.
idea generation
What design-thinking phase involves coming up with potential solutions?
ideation
The underlying problem a customer is trying to solve is part of the ______ step in IDEATE.
identify
What does IDEATE stand for?
identify, discovery, enhance, anticipate, target, and evaluate
The process involving the testing of assumptions of new ideas to continuously shape them into viable opportunities is ______.
implementation
self-goal setting
individual goals
User + Need + Why describes a(n) ______ statement.
insight
Creating a new product or venture within a large corporation is known as ______.
intrapreneurship
Entrepreneurship as a method requires ______.
learning as you go
Throughout the ages, entrepreneurs have made changes to the world with inventions such as Benjamin Franklin's ______.
lightning rod
It was Franklin Yancey's ______ that kept him on the right track and ultimately led to his success in multiple businesses.
mindset
The power of ______ is what led Franklin Yancey to success.
mindset
Human emotions or desires discovered during the design-thinking process are ______.
needs
What is the action of closely monitoring the behavior and activities of users/potential customers in their own environment?
observation
Entrepreneurship is all about ______.
openness
An apparent way of generating value through unique, novel, or desirable products, services, and processes that have not been previously exploited in a particular context is ______.
opportunity
Research has shown that if you continue to practice over and over, you ______
plateau
Several reasons exist as to why entrepreneurs spot opportunities more than non-entrepreneurs, including the fact that they ______.
possess different cognitive styles
Due to alertness, shoemaker Richard Lindon was able to invent two new products—______.
rubber-inflated tubes and pumps
When you write lists, notes, or motivational posters, you are practicing ______.
self-cueing
When entrepreneurs set out what they want to accomplish, they are ______.
self-goal setting
The process of examining our own behavior in a constructive way in order to reshape the behavior is known as ______.
self-punishment
Pathways to opportunities should be thought of as ______.
steps
Why is the iPhone an example of the design pathway?
1. It was a value-creating idea. 2. It created a new global market of communication.
Which of the following should be considered when calculating affordable loss?
1. Money 2. Time 3. Reputation
Favorable opportunities are those that are ______.
1. Valuable 2. costly to imitate 3. Fit 4. Rare
The entrepreneurship method emphasizes smart action and moving quickly providing which of the following assurances?
1. You will act sooner, even if you do not know what to do. 2. You will do the things you can and you will try to do the things you can't. 3. You will fail sooner, giving you the ability to make changes for the next iteration.
Entrepreneurs have higher degrees of these cognitive styles.
1. creativity 2. intelligence 3. self-efficacy
What does Franklin Yancey credit for his success?
1. his college education 2. his early experiences of risk-taking 3. his supportive family environment
Insight differs from observation in that it ______.
1. provides an interesting, nonobvious piece of information 2. articulates users' needs
You can train yourself to recognize entrepreneurial opportunities by identifying changes in ______.
1. technology 2. demographics 3. markets
James L. Adams, a Stanford University professor, identified what main emotional roadblocks preventing creativity?
1.inability to distinguish reality from fantasy 2. fear 3. no appetite for chaos
The most common form of value is ______.
economic
self-observation
raising awareness of behavior
Approximately ______ of family businesses fail or are sold before the next generation takes over
70%
______ strategies involve taking time to think carefully about a problem by breaking it up into parts.
Analytical
______ is the art of spontaneously creating something without preparation.
Improvisation
Why is observing important to the entrepreneurial process?
It is important to see the bigger picture.
What is one of the "pros" of owning a franchise?
It offers a ready-made business system.
In what type of thinking are you more likely to apply a straightforward approach to problems and opportunities?
Managerial
Interviewing is an important part of the inspiration phase.
True
Latent needs are needs we did not know we had.
True
NASA needed a lot of imagination to come up with items used in outer space.
True
One of the eight components of the Practice of Entrepreneurship is to describe the idea today.
True
One of the key factors of brainstorming, in Osborne's model, was to "hold back criticism until the creative current has had every chance to flow."
True
People who consider themselves lucky are more open to recognizing chance opportunities.
True
People who engage in improvisation tend to be more tolerant of failure.
True
Why is mindset important in the recognition of opportunity?
You see an idea when it presents itself.
Using this strategy is a good way to generate ideas for improvement of products or services by breaking the idea into parts.
analytical
One of the most common mistakes of entrepreneurs is to ______.
be overly optimistic and confident
You can change your mindset by ______.
becoming aware of the voice in your head and realizing that you have a choice in how to interpret what it is telling you
Recent studies show that ______ can create a fixed mindset.
being overly praised
Shaymaa Gaaffar's fashion brand focuses on ______.
being true to personal values
When conducting an interview, you should ask ______.
broad, open-ended questions
Jason Craparo decided to replace ______ with an online platform because people were not using them anymore.
business cards
A ______ observer stays hidden from view or observes from plain sight without begin noticed.
complete
Your passion can contribute to the entrepreneurial mindset by ______.
connecting you to a meaningful venture
The type of thinking that allows us to narrow down the number of ideas generated is known as ______.
convergent
Successful entrepreneurs often have prior knowledge with respect to which of the following?
customer, market, industry
What is the concept similar to the practice of play?
divergent thinking
Developing ______ ability allows entrepreneurs to recognize both the physical and emotional needs of people.
empathic
The ______ map is a tool to help you collate and integrate the interview data in order to discover insights.
empathy
Which of the following is the correct order of Stanford Design School's five phases of design-thinking from first to last?
empathy, define, ideate, prototype, test
The complete participant observation technique involves ______.
engaging completely without participants' knowledge
When applying the ______ stage, the entrepreneur may come up new applications or innovative twists.
enhance
A college student needed a ride home from college for fall break, so he developed an app for matching up college students with rides. What pathway did he use?
finding
The outdated process approach to entrepreneurship suggested that if you ______
follow ten particular steps, your new venture is more likely to succeed
Every entrepreneur featured in the text ______
found a way to identify new opportunities
If an entrepreneur approaches an idea from the total opposite way as originally thought, that is the ______ strategy.
habit-breaking
For an opportunity to be viable, the idea must ______.
have the capacity to generate value
The process of creating new products, ventures, processes, or renewal within large corporations is _____
intrapreneurship
Post-it Notes started as an ______ idea.
invention
What is the element of entrepreneurial mindset which deeply connects with a desired impact?
passion
In addition to designing a voting machine for the Los Angeles community, IDEO needed to consider ______.
privacy, security, regulation
What is the strategy that seeks to simulate connections that might have gone unnoticed?
relationship-seeking
self-punishment
reshaping behavior
Researchers found that jazz pianists could freely express themselves without restriction because they ______.
tended to switch off the self-censoring part of the brain
The "Yes, and" principle is designed to help an entrepreneur have ______.
the ability to share an idea without being shot down
By studying jazz pianists using an MRI machine, scientists learned that when the self-censoring area part of the brain is shut off, the brain is able to generate ______.
unpredictable ideas
Many new entrepreneurs have fear of being shot down, so they should ______.
use improvisation to change negative feedback into positive feedback
For an idea to be viable, it should be ______.
useful and unique
While helping Rise Science develop their sleep training system for its customers, IDEO identified better usership of the new system by customers when ______.
using an introduction to the system by a company employee to the customer
For design thinkers, an idea is deemed successful if it strikes a balance among three main criteria. To determine ______, they ask how sustainable an idea is in the long term.
viability