ENTR - CHAP 1, 2, 3, 4

The pathway of an entrepreneur is ______.

unknown

The design pathway uncovers high-value opportunities by focusing on the ______ of customers.

unmet needs

People with a ______ mindset tend to persevere rather than giving up.

growth

Something that is an unconscious pattern of behavior carried out often and regularly is ______.

habit

Our lives change due to the work of entrepreneurs, regardless of current economic conditions.

True

Those with an entrepreneurial mindset move quickly under uncertain conditions.

True

The process of testing assumptions to shape the final project is the ______ phase.

implementation

What design-thinking phase involves prototyping and testing solutions?

implementation

Entrepreneurs benefit from ______ because it helps them rapidly sense and act as well as change direction quickly.

improvisation

Developing keen observation skills requires ______.

practice

______ is the process when you expand concepts to new applications or add innovative twists.

Enhance

Arrogance is helpful in starting a new venture.

False

Design thinking applies to new products and services only.

False

Design thinking begins by asking "Will this idea make money?"

False

Design thinking involves "if you build it, they will come."

False

Desirability is how sustainable the idea is in the long term.

False

During the "discovery" phase of IDEATE, you are merely enhancing the ideas you identified.

False

Empathy involves thinking about what would make the entrepreneur's life better

False

Entrepreneurship is linear and predictable.

False

Franklin Yancey learned to be an entrepreneur during college.

False

George Leigh Mallory's climb of Mount Everest was undertaken out of necessity rather than opportunity.

False

IDEO found it easy to redesign the Los Angeles voting system since it was only a matter of making a voting machine.

False

IDEO used college students and their own employees to seek feedback for the Lufthansa project to understand business-class travelers.

False

If a work colleague tells you about his new work venture over lunch, you should tell your boss.

False

Innovation generates more customer appeal than improvement ideas

False

Insights are ideas.

False

Inspiration is the phase of design thinking when you have a solution.

False

Why did Richard Lindon look for an option for footballs other than animal bladders?

His wife died from an infection from helping him inflate the balls.

Dan Cohen and Greg Pool developed an empirically proven method for identifying and selecting high potential ideas known as ______.

IDEATE

Which company popularized the use of design thinking over the past 20 years?

IDEO

Which of the following is part of deliberate practice?

Identify weaknesses and improve on them.

In order to start her company ______, Sara Blakely spent time researching the shapewear industry.

Spanx

Design thinking is a skillset held by entrepreneurs.

True

Developing empathy is part of design thinking.

True

Entrepreneurs use prior knowledge to link seemingly unrelated events and trends.

True

Entrepreneurs will use both managerial and entrepreneurial thinking.

True

Entrepreneurs with more signs of improvisational behavior tend to outperform those who did not.

True

Entrepreneurship is a way of thinking, acting, and being which combines courage and new ideas.

True

Franklin Yancey was curious and that curiosity contributed to his success.

True

Habit-breaking strategies involve taking the role of an admired individual and thinking about how he or she might perceive the situation.

True

In order to see what a voter needed in a voting machine, IDEO spent hundreds of hours observing, listening to, and interviewing people.

True

The best strategy to generate new ideas is the analytical strategy.

False

The entrepreneurship method allows entrepreneurs to avoid uncertainty.

False

We are born with creativity.

False

The founder of Chobani admitted to which emotional roadblock?

Fear

What describes something that can be possibly achieved in the near future?

Feasibility

Which of the following questions are answered in the implementation phase of design thinking?

1. How do I test the idea? 2. How do I get feedback for the idea?

IDEO 3 phases

1. Inspiration 2. Ideation 3. Implementation

Most entrepreneurs are instantly successful.

False

Most inventions come from a single idea.

False

Why did famous explorer George Leigh Mallory climb Mount Everest?

Because it was there.

Only highly trained people have the ability to think and act entrepreneurially.

False

Openness is a more important entrepreneurial quality for new businesses than it is for existing ones.

False

If an entrepreneurial employee is not certain about future conflicts between her side job and her company, what is her most logical first step?

Disclose the basic information to a human resources representative.

Researchers at Massachusetts Institute of Technology created the AGNES suit in order to gain empathy for what population?

Elderly

An entrepreneur will succeed as long as the idea is good.

False

Why don't the same processes that help large corporations succeed work as well for entrepreneurial ventures?

Following steps in a process relies on past history to predict the future of the business and new ventures don't have any history to draw from

What is an example of a development strategy?

Group brainstorming

What did IDEO discover when tasked with developing a medical device for nurses?

Nurses needed to be observed working.

What insight did Knock Knock City founders gather while hauling around baggage as they were traveling?

There is a connection between the need for baggage storage and empty retail space.

What has a 2012 University of Utah study revealed about the left-brained/right-brained model?

There is no evidence that one side of the brain was more dominant than the other in any given individual

According to research, IDEATE helps students identify opportunities which are more innovative.

True

Creating opportunities is the effectuating pathway.

True

Deliberate practice can actually have positive effects on your brain.

True

Design thinkers welcome constraints because it opens up opportunities for innovative solutions.

True

Visualizing successfully performing an activity may help us perform the task in reality.

True

We think more like entrepreneurs at a young age.

True

With an entrepreneurial mindset, entrepreneurs are positioned to see new opportunities.

True

Design thinking is ______.

a special skillset

The inventor of Post-it Notes was not actively looking to invent a specific adhesive. Rather, his ______ took him to the idea.

alertness

What is the concept that allows us to recognize opportunities even when we are not looking?

alertness

What is a startup?

an idea for a scalable business model

Once you have a short list of broad questions, it is important to have a(n) ______.

approach

Designers who use math, engineering, and software are ______.

architects

What are the types of design?

architectural, industrial, fashion

When conducting an interview, in addition to the questions, you should record ______.

basic facts about the person

The entrepreneurship method is ______.

collaborative

self-reward

compensating achievement

"How might we" is an important phrase in the ______ process, according to the IDEO CEO Tim Brown.

design thinking

The tool used by entrepreneurs to solve complex problems for people is ______.

design thinking

What is the starting point of design thinking?

desirability

Group brainstorming is a good example of a ______ strategy.

development

As an important component of entrepreneurship, creativity is ______.

difficult to define

When you invite your friends to a dinner party and ask them to bring an ingredient of their choice, you are thinking like a(n) ______.

entrepreneur

Entrepreneurs who have the ability to effectively confront demands or stressors, and thus improve entrepreneurial performance, tend to have ______.

entrepreneurial self-efficacy

The belief that entrepreneurs have in their ability to begin new ventures is known as ______.

entrepreneurial self-efficacy

One of the 7 truths of entrepreneurship is

entrepreneurship is a life skill

The startup, Bios Urn, created a biodegradable urn to address the ______ problems of a growing population.

environmental

During the "target" process of IDEATE, you are ______.

figuring out where to sell your product

What type of questions should the designer ask during the inspiration phase?

fill-in-the-blank

Design thinking helps create a system to explore new ideas in a ______ way.

human-centric

Typically, the first step in the process for an entrepreneur is ______.

idea generation

What design-thinking phase involves coming up with potential solutions?

ideation

The underlying problem a customer is trying to solve is part of the ______ step in IDEATE.

identify

What does IDEATE stand for?

identify, discovery, enhance, anticipate, target, and evaluate

The process involving the testing of assumptions of new ideas to continuously shape them into viable opportunities is ______.

implementation

self-goal setting

individual goals

User + Need + Why describes a(n) ______ statement.

insight

Creating a new product or venture within a large corporation is known as ______.

intrapreneurship

Entrepreneurship as a method requires ______.

learning as you go

Throughout the ages, entrepreneurs have made changes to the world with inventions such as Benjamin Franklin's ______.

lightning rod

It was Franklin Yancey's ______ that kept him on the right track and ultimately led to his success in multiple businesses.

mindset

The power of ______ is what led Franklin Yancey to success.

mindset

Human emotions or desires discovered during the design-thinking process are ______.

needs

What is the action of closely monitoring the behavior and activities of users/potential customers in their own environment?

observation

Entrepreneurship is all about ______.

openness

An apparent way of generating value through unique, novel, or desirable products, services, and processes that have not been previously exploited in a particular context is ______.

opportunity

Research has shown that if you continue to practice over and over, you ______

plateau

Several reasons exist as to why entrepreneurs spot opportunities more than non-entrepreneurs, including the fact that they ______.

possess different cognitive styles

Due to alertness, shoemaker Richard Lindon was able to invent two new products—______.

rubber-inflated tubes and pumps

When you write lists, notes, or motivational posters, you are practicing ______.

self-cueing

When entrepreneurs set out what they want to accomplish, they are ______.

self-goal setting

The process of examining our own behavior in a constructive way in order to reshape the behavior is known as ______.

self-punishment

Pathways to opportunities should be thought of as ______.

steps

Why is the iPhone an example of the design pathway?

1. It was a value-creating idea. 2. It created a new global market of communication.

Which of the following should be considered when calculating affordable loss?

1. Money 2. Time 3. Reputation

Favorable opportunities are those that are ______.

1. Valuable 2. costly to imitate 3. Fit 4. Rare

The entrepreneurship method emphasizes smart action and moving quickly providing which of the following assurances?

1. You will act sooner, even if you do not know what to do. 2. You will do the things you can and you will try to do the things you can't. 3. You will fail sooner, giving you the ability to make changes for the next iteration.

Entrepreneurs have higher degrees of these cognitive styles.

1. creativity 2. intelligence 3. self-efficacy

What does Franklin Yancey credit for his success?

1. his college education 2. his early experiences of risk-taking 3. his supportive family environment

Insight differs from observation in that it ______.

1. provides an interesting, nonobvious piece of information 2. articulates users' needs

You can train yourself to recognize entrepreneurial opportunities by identifying changes in ______.

1. technology 2. demographics 3. markets

James L. Adams, a Stanford University professor, identified what main emotional roadblocks preventing creativity?

1.inability to distinguish reality from fantasy 2. fear 3. no appetite for chaos

The most common form of value is ______.

economic

self-observation

raising awareness of behavior

Approximately ______ of family businesses fail or are sold before the next generation takes over

70%

______ strategies involve taking time to think carefully about a problem by breaking it up into parts.

Analytical

______ is the art of spontaneously creating something without preparation.

Improvisation

Why is observing important to the entrepreneurial process?

It is important to see the bigger picture.

What is one of the "pros" of owning a franchise?

It offers a ready-made business system.

In what type of thinking are you more likely to apply a straightforward approach to problems and opportunities?

Managerial

Interviewing is an important part of the inspiration phase.

True

Latent needs are needs we did not know we had.

True

NASA needed a lot of imagination to come up with items used in outer space.

True

One of the eight components of the Practice of Entrepreneurship is to describe the idea today.

True

One of the key factors of brainstorming, in Osborne's model, was to "hold back criticism until the creative current has had every chance to flow."

True

People who consider themselves lucky are more open to recognizing chance opportunities.

True

People who engage in improvisation tend to be more tolerant of failure.

True

Why is mindset important in the recognition of opportunity?

You see an idea when it presents itself.

Using this strategy is a good way to generate ideas for improvement of products or services by breaking the idea into parts.

analytical

One of the most common mistakes of entrepreneurs is to ______.

be overly optimistic and confident

You can change your mindset by ______.

becoming aware of the voice in your head and realizing that you have a choice in how to interpret what it is telling you

Recent studies show that ______ can create a fixed mindset.

being overly praised

Shaymaa Gaaffar's fashion brand focuses on ______.

being true to personal values

When conducting an interview, you should ask ______.

broad, open-ended questions

Jason Craparo decided to replace ______ with an online platform because people were not using them anymore.

business cards

A ______ observer stays hidden from view or observes from plain sight without begin noticed.

complete

Your passion can contribute to the entrepreneurial mindset by ______.

connecting you to a meaningful venture

The type of thinking that allows us to narrow down the number of ideas generated is known as ______.

convergent

Successful entrepreneurs often have prior knowledge with respect to which of the following?

customer, market, industry

What is the concept similar to the practice of play?

divergent thinking

Developing ______ ability allows entrepreneurs to recognize both the physical and emotional needs of people.

empathic

The ______ map is a tool to help you collate and integrate the interview data in order to discover insights.

empathy

Which of the following is the correct order of Stanford Design School's five phases of design-thinking from first to last?

empathy, define, ideate, prototype, test

The complete participant observation technique involves ______.

engaging completely without participants' knowledge

When applying the ______ stage, the entrepreneur may come up new applications or innovative twists.

enhance

A college student needed a ride home from college for fall break, so he developed an app for matching up college students with rides. What pathway did he use?

finding

The outdated process approach to entrepreneurship suggested that if you ______

follow ten particular steps, your new venture is more likely to succeed

Every entrepreneur featured in the text ______

found a way to identify new opportunities

If an entrepreneur approaches an idea from the total opposite way as originally thought, that is the ______ strategy.

habit-breaking

For an opportunity to be viable, the idea must ______.

have the capacity to generate value

The process of creating new products, ventures, processes, or renewal within large corporations is _____

intrapreneurship

Post-it Notes started as an ______ idea.

invention

What is the element of entrepreneurial mindset which deeply connects with a desired impact?

passion

In addition to designing a voting machine for the Los Angeles community, IDEO needed to consider ______.

privacy, security, regulation

What is the strategy that seeks to simulate connections that might have gone unnoticed?

relationship-seeking

self-punishment

reshaping behavior

Researchers found that jazz pianists could freely express themselves without restriction because they ______.

tended to switch off the self-censoring part of the brain

The "Yes, and" principle is designed to help an entrepreneur have ______.

the ability to share an idea without being shot down

By studying jazz pianists using an MRI machine, scientists learned that when the self-censoring area part of the brain is shut off, the brain is able to generate ______.

unpredictable ideas

Many new entrepreneurs have fear of being shot down, so they should ______.

use improvisation to change negative feedback into positive feedback

For an idea to be viable, it should be ______.

useful and unique

While helping Rise Science develop their sleep training system for its customers, IDEO identified better usership of the new system by customers when ______.

using an introduction to the system by a company employee to the customer

For design thinkers, an idea is deemed successful if it strikes a balance among three main criteria. To determine ______, they ask how sustainable an idea is in the long term.

viability