Entrep PrePost (M7 to M9)

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Safeguard bath soap, hand soap and moisturizer brands belong to a brand. ​

Family

What does KISS stands for

Keep it short and simple

Communication used to update, encourage, and prompt customers about the product or services of the company

Promotion

Store ko 'to decides to have a television commercial. This is an example of which marketing mix element?

Promotion

How to identify company's USP?

Research Analysis

Which part of the brand development separates the market into smaller groups of clienteles with similar wants and needs.

Segmenting

Which of the following is the greatest description of USP?

A marketing technique that suggests that the product deals unique advantage to the client compared to their competitors.

A convincing USP should be A. Positive B. Unique C. All of the above

All of the above

In strategic management, the focus is on A. Brand marketing B. Brand positioning C. All of the above

All of the above

What is the importance of USP? A. To differentiate from others B. To know the position of the company in the market C. All of the above ​

All of the above

The other term for Marketing Mix

4Ps

It is the best way to identify the uniqueness of the product or service.

7Ps

Which of the following is a feature of branding? A. Business logo B. Packaging C. Both A & B

Both A and B

The company needs to come up with a brand that is _. A. Easy to remember B. Easy to say C. Both a and b

Both a and b

_________________________discusses to a brands goal. A. Brand Position B. Product Position C. Both a and b

Both a and b

A fundamental component in a company's relationship with customers. ​

Brand

A key component in a company's association with costumers, a ________ characterizes costumers' views and outlooks about a product. ​

Brand

Advertising promotions can help to make name recognition of the product but brands are not sustained by advertising but by the ​

Brand experience

It is an idea to mark emotional connection among products, business and their clienteles as well as with competitors.

Brand management

It is the means a brand is observed within a reasonable set in the costumer's mind.

Brand positioning

Different products may have the same USP? A. True B. False

False

The customer influences on which of the following brand characteristics?

Consistency

A differentiated product can be positive under which of the following situations.

Customer Satisfaction

__ technology is shifting the manner costumers relate to products and markets

Digital

What is the meaning of Unique Selling Proposition?

It is a vital that modifies a result from its competitors.

"Melts in your mouth, not in your hand." is an example USP of what product?

M&M

It is the strategic functions involved in identifying and appealing to particular groups of consumer, often including activities such as advertising, branding, pricing, and sales.

Marketing

What does an establishment modify to generate a brand image for a product?

Marketing Mix

What is the most significant element of the marketing mix? A. Packaging B. Packaging C. None

None

Gaisano Corporation conducts wide-ranging research to define the efficient cost to transport their products. This is which component of the marketing mix?

Place

Mrs. Villar prefers to position her new store in Freedom Park. This is an example of which marketing mix element?

Place

______ is the manner of creating and continuing a unique place in the market. ​

Positioning

The element of marketing that determines the charge for the product or service

Price

Management is determining whether or not to offer the total line of clothing. This is an example of which marketing mix element?

Product

The element of marketing that is concerned on what to offer to its customers is

Product

The marketing mix of an establishment defines the ______________?

Profit

Which of the following is not an element of Marketing Mix? A. People B. Profit C. Promotion

Profit

Advertising, selling, public relations and sales promotions are all examples of____________________

Promotion

It is the main purpose of advertising

Sell products

Which of the following does NOT describe in creating effective value proposition?

Situation analysis is not necessary

Brand is well-defined as "name, term, sign, symbol, or design, or a combination of these. A. True B. False

True

Does a laptop with more features superior than other laptop with slighter features using USP? A. True B. False

True

Is USP essential in business? A. True B. False

True

What would a company have to deal in order to apply differentiation?

Unique Selling Proposition

The original elements of the marketing mix are

product, place, price, and promotion


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