Entrep PrePost (M7 to M9)
Safeguard bath soap, hand soap and moisturizer brands belong to a brand.
Family
What does KISS stands for
Keep it short and simple
Communication used to update, encourage, and prompt customers about the product or services of the company
Promotion
Store ko 'to decides to have a television commercial. This is an example of which marketing mix element?
Promotion
How to identify company's USP?
Research Analysis
Which part of the brand development separates the market into smaller groups of clienteles with similar wants and needs.
Segmenting
Which of the following is the greatest description of USP?
A marketing technique that suggests that the product deals unique advantage to the client compared to their competitors.
A convincing USP should be A. Positive B. Unique C. All of the above
All of the above
In strategic management, the focus is on A. Brand marketing B. Brand positioning C. All of the above
All of the above
What is the importance of USP? A. To differentiate from others B. To know the position of the company in the market C. All of the above
All of the above
The other term for Marketing Mix
4Ps
It is the best way to identify the uniqueness of the product or service.
7Ps
Which of the following is a feature of branding? A. Business logo B. Packaging C. Both A & B
Both A and B
The company needs to come up with a brand that is _. A. Easy to remember B. Easy to say C. Both a and b
Both a and b
_________________________discusses to a brands goal. A. Brand Position B. Product Position C. Both a and b
Both a and b
A fundamental component in a company's relationship with customers.
Brand
A key component in a company's association with costumers, a ________ characterizes costumers' views and outlooks about a product.
Brand
Advertising promotions can help to make name recognition of the product but brands are not sustained by advertising but by the
Brand experience
It is an idea to mark emotional connection among products, business and their clienteles as well as with competitors.
Brand management
It is the means a brand is observed within a reasonable set in the costumer's mind.
Brand positioning
Different products may have the same USP? A. True B. False
False
The customer influences on which of the following brand characteristics?
Consistency
A differentiated product can be positive under which of the following situations.
Customer Satisfaction
__ technology is shifting the manner costumers relate to products and markets
Digital
What is the meaning of Unique Selling Proposition?
It is a vital that modifies a result from its competitors.
"Melts in your mouth, not in your hand." is an example USP of what product?
M&M
It is the strategic functions involved in identifying and appealing to particular groups of consumer, often including activities such as advertising, branding, pricing, and sales.
Marketing
What does an establishment modify to generate a brand image for a product?
Marketing Mix
What is the most significant element of the marketing mix? A. Packaging B. Packaging C. None
None
Gaisano Corporation conducts wide-ranging research to define the efficient cost to transport their products. This is which component of the marketing mix?
Place
Mrs. Villar prefers to position her new store in Freedom Park. This is an example of which marketing mix element?
Place
______ is the manner of creating and continuing a unique place in the market.
Positioning
The element of marketing that determines the charge for the product or service
Price
Management is determining whether or not to offer the total line of clothing. This is an example of which marketing mix element?
Product
The element of marketing that is concerned on what to offer to its customers is
Product
The marketing mix of an establishment defines the ______________?
Profit
Which of the following is not an element of Marketing Mix? A. People B. Profit C. Promotion
Profit
Advertising, selling, public relations and sales promotions are all examples of____________________
Promotion
It is the main purpose of advertising
Sell products
Which of the following does NOT describe in creating effective value proposition?
Situation analysis is not necessary
Brand is well-defined as "name, term, sign, symbol, or design, or a combination of these. A. True B. False
True
Does a laptop with more features superior than other laptop with slighter features using USP? A. True B. False
True
Is USP essential in business? A. True B. False
True
What would a company have to deal in order to apply differentiation?
Unique Selling Proposition
The original elements of the marketing mix are
product, place, price, and promotion
