Entrepreneur

Short term goals

All of these

Your marketing strategy should address

All of these

Product characteristics that will satisfy a customers needs are called

All of these features

To use the marketing concept businesses must do all of the following except

Devote half its products

Long term goal

Expand by adding a second location

The marketing plan should be different from your business plan

False

A marketing plan should do all of the following except

Identify owners net worth

All of the following are examples of pricing objectives except

Minimizing price

Medium term goals

Next two to five years

Marketing goals

None of these

Marketing consists of all of the following processes except

Operating

A company can increase market share through all of the following ways except

Price discount

Which of the following is not a discount pricing strategy

Quality discount

Product features include things such as color size quality

True

The marketing concept can give small businesses an advantage over larger businesses

True