entrepreneurship and small business management chapter 10: E-Commerce and the Entrepreneur

There are more than ___billion Web sites in existence.

1.2

With more than ___ billion Web sites in existence, getting a site noticed in the crowd is increasingly difficult.

1.2

In e-mail marketing, the average click-through rate is ___ percent

3.6

Multichannel sales now account for ___ percent of all retail purchases.

38

Online and Internet-influenced sales account for ___ percent of total retail sales.

60

Today, the average American spends nearly __ hours on digital media each day, significantly more than the ___ hours he or she spends watching television.

6; 4

___ percent of visitors to the typical retail Web site do not purchase anything.

97

Which of the following is NOT a key to promoting a Web site?

Coordinating

Which of the following is NOT an ideal domain name quality?

Easy to pronounce

___ is one of the most common giveaways on the Web.

Information

Sixty percent of total retail sales were online or _____ sales.

Internet-influenced

___ pages are pages on which visitors land after they click on a sponsored link in a search engine, email ad, or online ad.

Landing

Which of the following is NOT a factor essential to achieving e-commerce success?

Minimizing conversions

Which of the following is NOT a myth about e-commerce?

Online customers are hard to please.

_____ strategies capitalize on shoppers' pervasive use of social media, mobile devices, and search engines.

So-Lo-Mo

Which of the following is NOT a type of information offered by Web analytics?

Supplier metrics

In e-mail marketing, the ___ rate refers to the percentage of recipients who open an e-mail and access the company's Web site.

click-through

The keys to promoting a Web site are networking, ____, and interacting.

connecting

The most effective types of information offered by Web analytics include commerce metrics, visitor segmentation measurements, and _____________________.

content reports

One of the myths of e-commerce is, if I launch a Web site, _________.

customers will flock to it

The average American spends more time per day on ___ than watching ____.

digital media; television

Virtual order fulfillment is also called ___ shipping.

drop

Speed and ___, not size, are what matter in the world of e-commerce.

flexibility

The first stage in the Customer Experience Maturity Model is the ___ stage.

initiate

The final stage (Stage 7) in the Customer Experience Maturity Model is the ___ stage.

lifetime customer

The _____ approach that today's shoppers utilize blurs the boundaries between the physical stores and the Internet.

multichannel

Search engine results can be ___ and paid.

natural (or organic)

In e-mail marketing, the click rate refers to the percentage of people who ______________.

open an e-mail

To achieve e-commerce success, one of the factors is ____ customer conversions.

optimizing

Concerns about privacy and ___ are two of the greatest obstacles to the growth of e-commerce.

security

An ideal domain name should be ___, memorable, and easy to spell.

short

In e-commerce, SoLoMo refers to ______ strategies.

social-local-mobile

In the fast-paced world of e-commerce, size doesn't matter as much as ____ and ___.

speed; flexibility

Drop shipping is also called ___ order fulfillment.

virtual

Landing pages are the pages on which ___ land after they click on a sponsored link in a search engine, email ad, or online ad

visitors

Unfortunately, almost 97 percent of ____ to the typical retail Web site do not purchase anything.

visitors