entrepreneurship and small business management chapter 10: E-Commerce and the Entrepreneur
There are more than ___billion Web sites in existence.
1.2
With more than ___ billion Web sites in existence, getting a site noticed in the crowd is increasingly difficult.
1.2
In e-mail marketing, the average click-through rate is ___ percent
3.6
Multichannel sales now account for ___ percent of all retail purchases.
38
Online and Internet-influenced sales account for ___ percent of total retail sales.
60
Today, the average American spends nearly __ hours on digital media each day, significantly more than the ___ hours he or she spends watching television.
6; 4
___ percent of visitors to the typical retail Web site do not purchase anything.
97
Which of the following is NOT a key to promoting a Web site?
Coordinating
Which of the following is NOT an ideal domain name quality?
Easy to pronounce
___ is one of the most common giveaways on the Web.
Information
Sixty percent of total retail sales were online or _____ sales.
Internet-influenced
___ pages are pages on which visitors land after they click on a sponsored link in a search engine, email ad, or online ad.
Landing
Which of the following is NOT a factor essential to achieving e-commerce success?
Minimizing conversions
Which of the following is NOT a myth about e-commerce?
Online customers are hard to please.
_____ strategies capitalize on shoppers' pervasive use of social media, mobile devices, and search engines.
So-Lo-Mo
Which of the following is NOT a type of information offered by Web analytics?
Supplier metrics
In e-mail marketing, the ___ rate refers to the percentage of recipients who open an e-mail and access the company's Web site.
click-through
The keys to promoting a Web site are networking, ____, and interacting.
connecting
The most effective types of information offered by Web analytics include commerce metrics, visitor segmentation measurements, and _____________________.
content reports
One of the myths of e-commerce is, if I launch a Web site, _________.
customers will flock to it
The average American spends more time per day on ___ than watching ____.
digital media; television
Virtual order fulfillment is also called ___ shipping.
drop
Speed and ___, not size, are what matter in the world of e-commerce.
flexibility
The first stage in the Customer Experience Maturity Model is the ___ stage.
initiate
The final stage (Stage 7) in the Customer Experience Maturity Model is the ___ stage.
lifetime customer
The _____ approach that today's shoppers utilize blurs the boundaries between the physical stores and the Internet.
multichannel
Search engine results can be ___ and paid.
natural (or organic)
In e-mail marketing, the click rate refers to the percentage of people who ______________.
open an e-mail
To achieve e-commerce success, one of the factors is ____ customer conversions.
optimizing
Concerns about privacy and ___ are two of the greatest obstacles to the growth of e-commerce.
security
An ideal domain name should be ___, memorable, and easy to spell.
short
In e-commerce, SoLoMo refers to ______ strategies.
social-local-mobile
In the fast-paced world of e-commerce, size doesn't matter as much as ____ and ___.
speed; flexibility
Drop shipping is also called ___ order fulfillment.
virtual
Landing pages are the pages on which ___ land after they click on a sponsored link in a search engine, email ad, or online ad
visitors
Unfortunately, almost 97 percent of ____ to the typical retail Web site do not purchase anything.
visitors
